--- title: "Ninja: search popularity in the United Kingdom" description: "Ninja offers air fryers for the home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/ninja-kitchen" publisher: "Brandwave" --- # Ninja: search popularity in the United Kingdom Ninja offers air fryers for the home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Ninja - **Owned by**: SharkNinja - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among coffee machine brands**: 28.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Coffee machine brands | 1 | 28.6% | 110K | | Cookware brands | 11 | 0.29% | 880 | | Air fryer brands | 1 | 67.3% | 165K | | Blender brands | 1 | 57.1% | 40.5K | | BBQ brands | 4 | 13.1% | 5.4K | - [Coffee machine brands](/demand/uk/categories/uk-coffee-machine-brands) - [Cookware brands](/demand/uk/categories/uk-cookware-brands) - [Air fryer brands](/demand/uk/categories/uk-air-fryer-brands) - [Blender brands](/demand/uk/categories/uk-blender-brands) - [BBQ brands](/demand/uk/categories/uk-bbq-brands) ## Top coffee machine brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ninja did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | De'Longhi | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Philips | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Sage | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Jura | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Tassimo | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Nespresso | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Gaggia | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Ninja | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lavazza | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dolce Gusto | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Krups | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Melitta | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about coffee machine brands - Asked ChatGPT "Which coffee machine should I buy in the UK?": 1. De'Longhi, 2. Philips, 3. Sage, 4. Nespresso - Asked ChatGPT "What are the best coffee machine brands?": 1. De'Longhi, 2. Jura, 3. Sage, 4. Philips, 5. Nespresso, 6. Gaggia - Asked ChatGPT "What is the best bean to cup coffee machine?": 1. De'Longhi, 2. Philips, 3. Jura - Searched Google, AI Overview "coffee machine": 1. De'Longhi, 2. Tassimo, 3. Sage - Searched Google, AI Overview "bean to cup coffee machine": 1. Philips, 2. De'Longhi Not named in any answer: Ninja, Lavazza, Smeg, Dolce Gusto, Krups and Melitta. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How has branded search demand for Ninja changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Ninja in the United Kingdom fell from 383K to 322K. - Across the 12 months ending September 2026, Ninja’s share of searches among coffee machine brands in the United Kingdom decreased from 30.6% to 28.6%. - Across the 12 months ending September 2026, Ninja’s share of searches among coffee machine brands in the United Kingdom peaked at 36.2% in June 2026 and was lowest at 27.9% in February 2026. - Across the 12 months ending September 2026, Ninja fell from 10th to 11th among cookware brands in the United Kingdom. - Across the 12 months ending September 2026, Ninja’s share of searches among air fryer brands in the United Kingdom decreased from 68.1% to 67.3%. - Across the 12 months ending September 2026, Ninja’s share of searches among air fryer brands in the United Kingdom peaked at 71.4% in November 2025 and was lowest at 66.6% in February 2026. - Across the 12 months ending September 2026, Ninja’s share of searches among blender brands in the United Kingdom increased from 56.3% to 57.1%. - Across the 12 months ending September 2026, Ninja’s share of searches among blender brands in the United Kingdom peaked at 62.1% in June 2026 and was lowest at 52.7% in January 2026. - Across the 12 months ending September 2026, Ninja’s share of searches among BBQ brands in the United Kingdom decreased from 16.5% to 13.1%. - Across the 12 months ending September 2026, Ninja’s share of searches among BBQ brands in the United Kingdom peaked at 17.6% in December 2025 and was lowest at 9.1% in February 2026. ## How did search popularity change for United Kingdom coffee machine brands in September 2026? - In September 2026, Lavazza overtook Smeg and 3 others to rank 5th among coffee machine brands in the United Kingdom, with 5.8% of the searches. - In September 2026, De'Longhi overtook Sage to rank 2nd among coffee machine brands in the United Kingdom, with 19.3% of the searches. - In September 2026, Tassimo gained share of searches among coffee machine brands in the United Kingdom, from 4.2% to 4.7%. - In September 2026, Ninja lost share of searches among coffee machine brands in the United Kingdom, from 30.9% to 28.6%. - In September 2026, Sage lost share of searches among coffee machine brands in the United Kingdom, from 20.8% to 19.3%. - In September 2026, Smeg lost share of searches among coffee machine brands in the United Kingdom, from 6.2% to 4.7%. ## How did search popularity change for United Kingdom cookware brands in September 2026? - In September 2026, Le Creuset gained share of searches among cookware brands in the United Kingdom, from 48.3% to 53.7%. - In September 2026, ProCook lost share of searches among cookware brands in the United Kingdom, from 32.4% to 29.4%. - In September 2026, HexClad lost share of searches among cookware brands in the United Kingdom, from 9.7% to 7.2%. - Estimated monthly branded searches for Tefal in the United Kingdom rose 42.6% over 12 measured months, from 9.4K to 13.4K in September 2026. - Estimated monthly branded searches for Staub in the United Kingdom fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026. - Estimated monthly branded searches for Ninja in the United Kingdom fell 32.3% over 12 measured months, from 1.3K to 880 in September 2026. ## How did search popularity change for United Kingdom air fryer brands in September 2026? - In September 2026, Tower gained share of searches among air fryer brands in the United Kingdom, from 7.6% to 9.1%. - In September 2026, Ninja lost share of searches among air fryer brands in the United Kingdom, from 69% to 67.3%. - Estimated monthly branded searches for Swan in the United Kingdom fell 47.2% over 12 measured months, from 3.6K to 1.9K in September 2026. - Estimated monthly branded searches for Instant in the United Kingdom fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026. - Estimated monthly branded searches for Morphy Richards in the United Kingdom fell 28% over 12 measured months, from 1K to 720 in September 2026. - Estimated monthly branded searches for Russell Hobbs in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026. ## How did search popularity change for United Kingdom blender brands in September 2026? - In September 2026, Ninja gained share of searches among blender brands in the United Kingdom, from 55.6% to 57.1%. - In September 2026, NutriBullet gained share of searches among blender brands in the United Kingdom, from 20.3% to 20.9%. - In September 2026, Vitamix lost share of searches among blender brands in the United Kingdom, from 9.1% to 7.6%. - KitchenAid’s share of searches among blender brands in the United Kingdom has gained ground for 3 months in a row, from 3.6% to 5.1% in September 2026. - Tefal’s share of searches among blender brands in the United Kingdom has lost ground for 3 months in a row, from 2.4% to 1.8% in September 2026. - Estimated monthly branded searches for BlendJet in the United Kingdom fell 45.8% over 12 measured months, from 720 to 390 in September 2026. ## How did search popularity change for United Kingdom BBQ brands in September 2026? - In September 2026, Big Green Egg overtook Weber to become the leader among BBQ brands in the United Kingdom, with 24.1% of the searches. - In September 2026, Kamado Joe gained share of searches among BBQ brands in the United Kingdom, from 16.1% to 19.7%. - In September 2026, Traeger gained share of searches among BBQ brands in the United Kingdom, from 2.6% to 3.9%. - In September 2026, Napoleon gained share of searches among BBQ brands in the United Kingdom, from 3.2% to 3.9%. - In September 2026, Weber lost share of searches among BBQ brands in the United Kingdom, from 29.5% to 24.1%. - In September 2026, Ninja lost share of searches among BBQ brands in the United Kingdom, from 16.1% to 13.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Coffee machine brands | 135K | 30.6% | 1 | | Nov 2025 | Coffee machine brands | 246K | 35.5% | 1 | | Dec 2025 | Coffee machine brands | 201K | 33.7% | 1 | | Jan 2026 | Coffee machine brands | 135K | 30.7% | 1 | | Feb 2026 | Coffee machine brands | 90.5K | 27.9% | 1 | | Mar 2026 | Coffee machine brands | 90.5K | 28.1% | 1 | | Apr 2026 | Coffee machine brands | 110K | 34.3% | 1 | | May 2026 | Coffee machine brands | 90.5K | 28.6% | 1 | | Jun 2026 | Coffee machine brands | 110K | 36.2% | 1 | | Jul 2026 | Coffee machine brands | 110K | 35.5% | 1 | | Aug 2026 | Coffee machine brands | 110K | 30.9% | 1 | | Sep 2026 | Coffee machine brands | 110K | 28.6% | 1 | | Oct 2025 | Cookware brands | 1.3K | 0.44% | 10 | | Nov 2025 | Cookware brands | 2.9K | 0.6% | 8 | | Dec 2025 | Cookware brands | 3.6K | 0.63% | 8 | | Jan 2026 | Cookware brands | 2.4K | 0.62% | 9 | | Feb 2026 | Cookware brands | 1.6K | 0.61% | 9 | | Mar 2026 | Cookware brands | 1.6K | 0.59% | 10 | | Apr 2026 | Cookware brands | 1.6K | 0.64% | 9 | | May 2026 | Cookware brands | 1K | 0.38% | 10 | | Jun 2026 | Cookware brands | 720 | 0.34% | 11 | | Jul 2026 | Cookware brands | 720 | 0.34% | 11 | | Aug 2026 | Cookware brands | 880 | 0.31% | 11 | | Sep 2026 | Cookware brands | 880 | 0.29% | 11 | | Oct 2025 | Air fryer brands | 201K | 68.1% | 1 | | Nov 2025 | Air fryer brands | 301K | 71.4% | 1 | | Dec 2025 | Air fryer brands | 246K | 70.3% | 1 | | Jan 2026 | Air fryer brands | 201K | 67% | 1 | | Feb 2026 | Air fryer brands | 135K | 66.6% | 1 | | Mar 2026 | Air fryer brands | 165K | 67.7% | 1 | | Apr 2026 | Air fryer brands | 165K | 70.5% | 1 | | May 2026 | Air fryer brands | 135K | 67% | 1 | | Jun 2026 | Air fryer brands | 135K | 69% | 1 | | Jul 2026 | Air fryer brands | 135K | 70.1% | 1 | | Aug 2026 | Air fryer brands | 165K | 69% | 1 | | Sep 2026 | Air fryer brands | 165K | 67.3% | 1 | | Oct 2025 | Blender brands | 40.5K | 56.3% | 1 | | Nov 2025 | Blender brands | 60.5K | 60% | 1 | | Dec 2025 | Blender brands | 49.5K | 56.3% | 1 | | Jan 2026 | Blender brands | 49.5K | 52.7% | 1 | | Feb 2026 | Blender brands | 49.5K | 61.6% | 1 | | Mar 2026 | Blender brands | 49.5K | 60.6% | 1 | | Apr 2026 | Blender brands | 49.5K | 60.7% | 1 | | May 2026 | Blender brands | 49.5K | 60.6% | 1 | | Jun 2026 | Blender brands | 49.5K | 62.1% | 1 | | Jul 2026 | Blender brands | 40.5K | 57.3% | 1 | | Aug 2026 | Blender brands | 40.5K | 55.6% | 1 | | Sep 2026 | Blender brands | 40.5K | 57.1% | 1 | | Oct 2025 | BBQ brands | 5.4K | 16.5% | 4 | | Nov 2025 | BBQ brands | 5.4K | 15.7% | 4 | | Dec 2025 | BBQ brands | 6.6K | 17.6% | 3 | | Jan 2026 | BBQ brands | 5.4K | 13.7% | 4 | | Feb 2026 | BBQ brands | 3.6K | 9.1% | 4 | | Mar 2026 | BBQ brands | 8.1K | 9.1% | 5 | | Apr 2026 | BBQ brands | 22.2K | 12.3% | 4 | | May 2026 | BBQ brands | 27.1K | 11.8% | 4 | | Jun 2026 | BBQ brands | 18.1K | 13% | 4 | | Jul 2026 | BBQ brands | 18.1K | 14.4% | 4 | | Aug 2026 | BBQ brands | 14.8K | 16.1% | 4 | | Sep 2026 | BBQ brands | 5.4K | 13.1% | 4 | ## How are Ninja’s branded searches counted? Brandwave collects information about searches that people make online using Ninja’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ninja air fryer” - “ninja blender” - “ninja coffee machine” - “ninja woodfire” - “ninja zerostick” ## Which coffee machine brands compete with Ninja? - [De'Longhi](/demand/uk/brands/delonghi): Head-to-head: /demand/uk/compare/delonghi-vs-ninja-kitchen - [Sage](/demand/uk/brands/sage-appliances): Head-to-head: /demand/uk/compare/ninja-kitchen-vs-sage-appliances - [Nespresso](/demand/uk/brands/nespresso): Head-to-head: /demand/uk/compare/nespresso-vs-ninja-kitchen - [Lavazza](/demand/uk/brands/lavazza): Head-to-head: /demand/uk/compare/lavazza-vs-ninja-kitchen - [Smeg](/demand/uk/brands/smeg): Head-to-head: /demand/uk/compare/ninja-kitchen-vs-smeg - [Tassimo](/demand/uk/brands/tassimo) - [Dolce Gusto](/demand/uk/brands/dolce-gusto) - [Philips](/demand/uk/brands/philips) - [Krups](/demand/uk/brands/krups) - [Jura](/demand/uk/brands/jura) - [Gaggia](/demand/uk/brands/gaggia) - [Melitta](/demand/uk/brands/melitta) ## Who owns Ninja? Ninja is owned by SharkNinja. Brandwave also tracks Shark, owned by the same company, in the United Kingdom. - [SharkNinja](/demand/uk/companies/sharkninja): Owns 3 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Ninja? Ninja is owned by SharkNinja. Brandwave also tracks Shark, owned by the same company, in the United Kingdom. ## Cite this page Brandwave. "Ninja: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/ninja-kitchen This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/ninja-kitchen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.