--- title: "Nicholson’s: search popularity in the United Kingdom" description: "Nicholson’s is a chain of traditional city pubs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/nicholsons-pubs" publisher: "Brandwave" --- # Nicholson’s: search popularity in the United Kingdom Nicholson’s is a chain of traditional city pubs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Nicholson’s - **Owned by**: Mitchells & Butlers - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among pub chains**: 0.23% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Pub chains | 11 | 0.23% | 1.9K | - [Pub chains in the UK](/demand/uk/categories/uk-pub-chains) ## Top pub chains in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Nicholson’s did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wetherspoons | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | Greene King | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Young's | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | Hungry Horse | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Fuller's | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Vintage Inns | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Marston's | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Sizzling Pubs | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Chef & Brewer | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Ember Inns | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Nicholson’s | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about pub chains - Asked ChatGPT "What's the best pub chain in the UK?": 1. Wetherspoons, 2. Young's, 3. Greene King, 4. Fuller's - Asked ChatGPT "Which pub chain is best for a cheap meal and a pint?": 1. Wetherspoons, 2. Hungry Horse, 3. Greene King - Asked ChatGPT "What's a good pub near me for Sunday lunch?": named none of the brands we track - Searched Google, AI Overview "pubs near me": named none of the brands we track Not named in any answer: Vintage Inns, Marston's, Sizzling Pubs, Chef & Brewer, Ember Inns and Nicholson’s. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How has branded search demand for Nicholson’s changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Nicholson’s in the United Kingdom fell from 3.6K to 1.9K. - Across the 12 months ending September 2026, Nicholson’s fell from 9th to 11th among pub chains in the United Kingdom. ## How did search popularity change for United Kingdom pub chains in September 2026? - In September 2026, Hungry Horse lost share of searches among pub chains in the United Kingdom, from 5.9% to 4.8%. - In September 2026, Vintage Inns rose from 6th to 4th among pub chains in the United Kingdom. - In September 2026, Young's rose from 11th to 10th among pub chains in the United Kingdom. - In September 2026, Marston's fell from 4th to 5th among pub chains in the United Kingdom. - In September 2026, Nicholson’s fell from 10th to 11th among pub chains in the United Kingdom. - In September 2026, Sizzling Pubs fell from 5th to 6th among pub chains in the United Kingdom. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Pub chains | 3.6K | 0.34% | 9 | | Nov 2025 | Pub chains | 2.9K | 0.28% | 10 | | Dec 2025 | Pub chains | 1.6K | 0.16% | 10 | | Jan 2026 | Pub chains | 1.6K | 0.15% | 11 | | Feb 2026 | Pub chains | 1.3K | 0.13% | 11 | | Mar 2026 | Pub chains | 1.9K | 0.18% | 11 | | Apr 2026 | Pub chains | 1.9K | 0.22% | 11 | | May 2026 | Pub chains | 2.9K | 0.33% | 9 | | Jun 2026 | Pub chains | 2.4K | 0.29% | 10 | | Jul 2026 | Pub chains | 2.4K | 0.28% | 11 | | Aug 2026 | Pub chains | 2.4K | 0.23% | 10 | | Sep 2026 | Pub chains | 1.9K | 0.23% | 11 | ## How are Nicholson’s’ branded searches counted? Brandwave collects information about searches that people make online using Nicholson’s’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “nicholsons pubs” ## Which pub chains compete with Nicholson’s? - [Wetherspoons](/demand/uk/brands/wetherspoons) - [Greene King](/demand/uk/brands/greene-king) - [Hungry Horse](/demand/uk/brands/hungry-horse) - [Vintage Inns](/demand/uk/brands/vintage-inns) - [Marston's](/demand/uk/brands/marstons-pubs) - [Sizzling Pubs](/demand/uk/brands/sizzling-pubs): Head-to-head: /demand/uk/compare/nicholsons-pubs-vs-sizzling-pubs - [Chef & Brewer](/demand/uk/brands/chef-and-brewer): Head-to-head: /demand/uk/compare/chef-and-brewer-vs-nicholsons-pubs - [Ember Inns](/demand/uk/brands/ember-inns): Head-to-head: /demand/uk/compare/ember-inns-vs-nicholsons-pubs - [Fuller's](/demand/uk/brands/fullers-pubs): Head-to-head: /demand/uk/compare/fullers-pubs-vs-nicholsons-pubs - [Young's](/demand/uk/brands/youngs-pubs): Head-to-head: /demand/uk/compare/nicholsons-pubs-vs-youngs-pubs ## Who owns Nicholson’s? Nicholson’s is owned by Mitchells & Butlers. Brandwave also tracks Sizzling Pubs, Ember Inns and Vintage Inns, owned by the same company, in the United Kingdom. - [Mitchells & Butlers](/demand/uk/companies/mitchells-and-butlers): Owns 4 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Nicholson’s? Nicholson’s is owned by Mitchells & Butlers. Brandwave also tracks Sizzling Pubs, Ember Inns and Vintage Inns, owned by the same company, in the United Kingdom. ## Cite this page Brandwave. "Nicholson’s: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/nicholsons-pubs This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/nicholsons-pubs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.