--- title: "Next: search popularity in the United Kingdom" description: "Next is a fashion and homewares retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/next" publisher: "Brandwave" --- # Next: search popularity in the United Kingdom Next is a fashion and homewares retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Next - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among online fashion retailers**: 16.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Online fashion retailers | 2 | 16.5% | 2.3M | | Homeware retailers | 6 | 2% | 201K | - [Online fashion retailers in the UK](/demand/uk/categories/uk-online-fashion-retailers) - [Homeware retailers in the UK](/demand/uk/categories/uk-homeware-retailers) ## Top online fashion retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Next was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Next is the third most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ASOS | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | H&M | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Next | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Zara | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | New Look | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Uniqlo | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | River Island | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Boohoo | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Shein | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | PrettyLittleThing | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about online fashion retailers - Asked ChatGPT "Where should I shop for clothes online in the UK?": 1. ASOS, 2. H&M, 3. Zara, 4. Uniqlo, 5. Next, 6. New Look - Asked ChatGPT "What are the best online fashion stores in the UK?": 1. ASOS, 2. Zara, 3. Next, 4. H&M, 5. Uniqlo, 6. River Island, 7. New Look - Asked ChatGPT "What's the best UK online store for affordable women's clothes?": 1. New Look, 2. H&M, 3. Uniqlo - Searched Google, AI Overview "womens clothes": 1. ASOS, 2. River Island, 3. Next - Searched Google, AI Overview "online clothes shopping": 1. ASOS, 2. Next, 3. Boohoo Not named in any answer: Shein and PrettyLittleThing. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How has branded search demand for Next changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Next in the United Kingdom rose from 1.8M to 2.5M. - Across the 12 months ending September 2026, Next’s share of searches among online fashion retailers in the United Kingdom increased from 9.8% to 16.5%. - Across the 12 months ending September 2026, Next rose from 5th to 2nd among online fashion retailers in the United Kingdom. - Across the 12 months ending September 2026, Next’s share of searches among homeware retailers in the United Kingdom held steady, from 1.7% to 2%. ## How did search popularity change for United Kingdom online fashion retailers in September 2026? - In September 2026, Next gained share of searches among online fashion retailers in the United Kingdom, from 13.5% to 16.5%. - In September 2026, New Look lost share of searches among online fashion retailers in the United Kingdom, from 10.5% to 8.6%. - In September 2026, River Island lost share of searches among online fashion retailers in the United Kingdom, from 8.6% to 7.1%. - H&M’s share of searches among online fashion retailers in the United Kingdom has gained ground for 3 months in a row, from 12% to 12.9% in September 2026. - ASOS’s share of searches among online fashion retailers in the United Kingdom has gained ground for 3 months in a row, from 9.8% to 10.6% in September 2026. - Estimated monthly branded searches for Uniqlo in the United Kingdom fell 33.3% over 12 measured months, from 1.5M to 1M in September 2026. ## How did search popularity change for United Kingdom homeware retailers in September 2026? - In September 2026, Oliver Bonas lost share of searches among homeware retailers in the United Kingdom, from 5.4% to 4.5%. - IKEA’s share of searches among homeware retailers in the United Kingdom has gained ground for 3 months in a row, from 25.4% to 33.2% in September 2026. - Estimated monthly branded searches for The White Company in the United Kingdom fell 18.3% over 12 measured months, from 301K to 246K in September 2026. - Estimated monthly branded searches for The Range in the United Kingdom fell 18.2% over 12 measured months, from 2.7M to 2.2M in September 2026. - Estimated monthly branded searches for Habitat in the United Kingdom fell 18.2% over 12 measured months, from 165K to 135K in September 2026. - Estimated monthly branded searches for Dunelm in the United Kingdom fell 18.1% over 12 measured months, from 4.1M to 3.4M in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Online fashion retailers | 1.6M | 9.8% | 5 | | Nov 2025 | Online fashion retailers | 1.9M | 10.9% | 5 | | Dec 2025 | Online fashion retailers | 1.9M | 11.8% | 3 | | Jan 2026 | Online fashion retailers | 1.6M | 11.8% | 3 | | Feb 2026 | Online fashion retailers | 1.3M | 11.1% | 3 | | Mar 2026 | Online fashion retailers | 1.6M | 11.8% | 3 | | Apr 2026 | Online fashion retailers | 1.6M | 11.2% | 3 | | May 2026 | Online fashion retailers | 1.6M | 10.1% | 6 | | Jun 2026 | Online fashion retailers | 1.9M | 12.6% | 3 | | Jul 2026 | Online fashion retailers | 1.9M | 13.1% | 2 | | Aug 2026 | Online fashion retailers | 1.9M | 13.5% | 2 | | Sep 2026 | Online fashion retailers | 2.3M | 16.5% | 2 | | Oct 2025 | Homeware retailers | 201K | 1.7% | 6 | | Nov 2025 | Homeware retailers | 201K | 1.6% | 7 | | Dec 2025 | Homeware retailers | 201K | 1.6% | 7 | | Jan 2026 | Homeware retailers | 201K | 1.7% | 7 | | Feb 2026 | Homeware retailers | 165K | 1.7% | 6 | | Mar 2026 | Homeware retailers | 165K | 1.7% | 6 | | Apr 2026 | Homeware retailers | 135K | 1.4% | 7 | | May 2026 | Homeware retailers | 135K | 1.4% | 7 | | Jun 2026 | Homeware retailers | 135K | 1.5% | 6 | | Jul 2026 | Homeware retailers | 135K | 1.5% | 6 | | Aug 2026 | Homeware retailers | 201K | 2% | 6 | | Sep 2026 | Homeware retailers | 201K | 2% | 6 | ## How are Next’s branded searches counted? Brandwave collects information about searches that people make online using Next’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “next clothing” - “next home” - “next online” - “next uk” ## Which online fashion retailers compete with Next? - [Shein](/demand/uk/brands/shein): Head-to-head: /demand/uk/compare/next-vs-shein - [H&M](/demand/uk/brands/h-and-m): Head-to-head: /demand/uk/compare/h-and-m-vs-next - [Zara](/demand/uk/brands/zara): Head-to-head: /demand/uk/compare/next-vs-zara - [ASOS](/demand/uk/brands/asos): Head-to-head: /demand/uk/compare/asos-vs-next - [New Look](/demand/uk/brands/new-look): Head-to-head: /demand/uk/compare/new-look-vs-next - [River Island](/demand/uk/brands/river-island) - [Uniqlo](/demand/uk/brands/uniqlo) - [Boohoo](/demand/uk/brands/boohoo) - [PrettyLittleThing](/demand/uk/brands/prettylittlething) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Next: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/next This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/next. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.