--- title: "New Balance: search popularity in the United Kingdom" description: "New Balance is a sneaker brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/new-balance" publisher: "Brandwave" --- # New Balance: search popularity in the United Kingdom New Balance is a sneaker brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: New Balance - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among running shoe brands**: 8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Running shoe brands | 7 | 8% | 12.1K | - [Running shoe brands](/demand/uk/categories/uk-running-shoe-brands) ## Top running shoe brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, New Balance was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. New Balance is the fourth most recommended of the 12. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ASICS | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | HOKA | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Brooks | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | New Balance | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Nike | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Adidas | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Puma | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Saucony | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Altra | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | On | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | Inov-8 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mizuno | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about running shoe brands - Asked ChatGPT "Which running shoes should I buy?": 1. ASICS, 2. Puma, 3. HOKA, 4. Brooks - Asked ChatGPT "What are the best running shoe brands?": 1. ASICS, 2. Nike, 3. Brooks, 4. HOKA, 5. New Balance, 6. Saucony, 7. Adidas, 8. Altra, 9. On, 10. Puma - Asked ChatGPT "What are the best running shoes for beginners?": 1. ASICS, 2. Brooks, 3. HOKA, 4. Nike - Searched Google, AI Overview "running shoes": 1. ASICS, 2. HOKA, 3. Adidas, 4. Nike - Searched Google, AI Overview "best running shoes": 1. New Balance, 2. ASICS, 3. Adidas, 4. Puma Not named in any answer: Inov-8 and Mizuno. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How has branded search demand for New Balance changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for New Balance in the United Kingdom held steady at 12.1K. - Across the 12 months ending September 2026, New Balance’s share of searches among running shoe brands in the United Kingdom peaked at 9.7% in February 2026 and was lowest at 6.9% in June 2026. - Across the 12 months ending September 2026, New Balance rose from 8th to 7th among running shoe brands in the United Kingdom. ## How did search popularity change for United Kingdom running shoe brands in September 2026? - In September 2026, Altra overtook Inov-8 and Saucony to rank 8th among running shoe brands in the United Kingdom, with 6.5% of the searches. - In September 2026, ASICS overtook HOKA and On to rank 3rd among running shoe brands in the United Kingdom, with 9.7% of the searches. - In September 2026, Inov-8 lost share of searches among running shoe brands in the United Kingdom, from 6.7% to 5.3%. - In September 2026, Nike lost share of searches among running shoe brands in the United Kingdom, from 18.3% to 17.8%. - Estimated monthly branded searches for Saucony in the United Kingdom rose 50% over 12 measured months, from 6.6K to 9.9K in September 2026. - Estimated monthly branded searches for Adidas in the United Kingdom rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Running shoe brands | 12.1K | 8.3% | 8 | | Nov 2025 | Running shoe brands | 12.1K | 7.6% | 8 | | Dec 2025 | Running shoe brands | 14.8K | 9.3% | 6 | | Jan 2026 | Running shoe brands | 18.1K | 9.4% | 5 | | Feb 2026 | Running shoe brands | 14.8K | 9.7% | 6 | | Mar 2026 | Running shoe brands | 14.8K | 8.4% | 6 | | Apr 2026 | Running shoe brands | 18.1K | 9% | 5 | | May 2026 | Running shoe brands | 14.8K | 8.4% | 6 | | Jun 2026 | Running shoe brands | 9.9K | 6.9% | 8 | | Jul 2026 | Running shoe brands | 9.9K | 7.1% | 7 | | Aug 2026 | Running shoe brands | 12.1K | 8.2% | 7 | | Sep 2026 | Running shoe brands | 12.1K | 8% | 7 | ## How are New Balance’s branded searches counted? Brandwave collects information about searches that people make online using New Balance’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “new balance running shoes” ## Which running shoe brands compete with New Balance? - [Nike](/demand/uk/brands/nike) - [Adidas](/demand/uk/brands/adidas) - [ASICS](/demand/uk/brands/asics) - [HOKA](/demand/uk/brands/hoka): Head-to-head: /demand/uk/compare/hoka-vs-new-balance - [On](/demand/uk/brands/on): Head-to-head: /demand/uk/compare/new-balance-vs-on - [Brooks](/demand/uk/brands/brooks): Head-to-head: /demand/uk/compare/brooks-vs-new-balance - [Altra](/demand/uk/brands/altra): Head-to-head: /demand/uk/compare/altra-vs-new-balance - [Saucony](/demand/uk/brands/saucony): Head-to-head: /demand/uk/compare/new-balance-vs-saucony - [Inov-8](/demand/uk/brands/inov-8) - [Puma](/demand/uk/brands/puma) - [Mizuno](/demand/uk/brands/mizuno) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "New Balance: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/new-balance This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/new-balance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.