---
title: "Neff: search popularity in the United Kingdom"
description: "Neff makes ovens, hobs, dishwashers and other kitchen appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/brands/neff"
publisher: "Brandwave"
---

# Neff: search popularity in the United Kingdom

Neff makes ovens, hobs, dishwashers and other kitchen appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Neff
- **Market**: United Kingdom
- **Measured month**: Sep 2026
- **Share of Search among dishwasher brands**: 6.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Dishwasher brands | 6 | 6.2% | 5.4K |

- [Dishwasher brands](/demand/uk/categories/uk-dishwasher-brands)

## Top dishwasher brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Neff was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Neff is the fifth most recommended of the 14.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Bosch | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Beko | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Miele | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Indesit | 4th | 0 of 3 | 1 of 2 | 1 of 5 |
| Neff | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Hisense | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| AEG | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Smeg | 8th | 0 of 3 | 1 of 2 | 1 of 5 |
| LG | 9th | 0 of 3 | 1 of 2 | 1 of 5 |
| Hotpoint | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Zanussi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Electrolux | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Haier | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about dishwasher brands

- Asked ChatGPT "Which dishwasher should I buy in the UK?": 1. Bosch, 2. Beko, 3. Miele
- Asked ChatGPT "What are the best dishwasher brands?": 1. Bosch, 2. Miele, 3. Beko, 4. AEG, 5. Neff
- Asked ChatGPT "What is the best integrated dishwasher?": 1. Bosch, 2. Miele, 3. Beko
- Searched Google, AI Overview "dishwasher": 1. Beko, 2. Indesit, 3. Bosch, 4. Neff, 5. Miele, 6. LG
- Searched Google, AI Overview "integrated dishwasher": 1. Beko, 2. Hisense, 3. Smeg

Not named in any answer: Hotpoint, Samsung, Zanussi, Electrolux and Haier.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026.

## How has branded search demand for Neff changed in the United Kingdom over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Neff in the United Kingdom fell from 6.6K to 5.4K.
- Across the 12 months ending September 2026, Neff’s share of searches among dishwasher brands in the United Kingdom peaked at 7.4% in February 2026 and was lowest at 5.9% in November 2025.
- Across the 12 months ending September 2026, Neff fell from 5th to 6th among dishwasher brands in the United Kingdom.

## How did search popularity change for United Kingdom dishwasher brands in September 2026?

- Estimated monthly branded searches for Samsung in the United Kingdom fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.
- Estimated monthly branded searches for Smeg in the United Kingdom fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.
- Estimated monthly branded searches for Beko in the United Kingdom fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.
- Estimated monthly branded searches for LG in the United Kingdom fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
- Estimated monthly branded searches for AEG in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
- Estimated monthly branded searches for Hotpoint in the United Kingdom fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dishwasher brands | 6.6K | 6.5% | 5 |
| Nov 2025 | Dishwasher brands | 6.6K | 5.9% | 6 |
| Dec 2025 | Dishwasher brands | 6.6K | 6.8% | 5 |
| Jan 2026 | Dishwasher brands | 6.6K | 6.2% | 7 |
| Feb 2026 | Dishwasher brands | 6.6K | 7.4% | 5 |
| Mar 2026 | Dishwasher brands | 6.6K | 7.3% | 5 |
| Apr 2026 | Dishwasher brands | 5.4K | 6.3% | 5 |
| May 2026 | Dishwasher brands | 5.4K | 6.9% | 5 |
| Jun 2026 | Dishwasher brands | 5.4K | 7.3% | 5 |
| Jul 2026 | Dishwasher brands | 5.4K | 7.3% | 5 |
| Aug 2026 | Dishwasher brands | 5.4K | 6.2% | 6 |
| Sep 2026 | Dishwasher brands | 5.4K | 6.2% | 6 |

## How are Neff’s branded searches counted?

Brandwave collects information about searches that people make online using Neff’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “neff dishwasher”

## Which dishwasher brands compete with Neff?

- [Bosch](/demand/uk/brands/bosch)
- [Beko](/demand/uk/brands/beko)
- [Miele](/demand/uk/brands/miele): Head-to-head: /demand/uk/compare/miele-vs-neff
- [Hotpoint](/demand/uk/brands/hotpoint): Head-to-head: /demand/uk/compare/hotpoint-vs-neff
- [Hisense](/demand/uk/brands/hisense): Head-to-head: /demand/uk/compare/hisense-vs-neff
- [AEG](/demand/uk/brands/aeg): Head-to-head: /demand/uk/compare/aeg-vs-neff
- [Indesit](/demand/uk/brands/indesit): Head-to-head: /demand/uk/compare/indesit-vs-neff
- [Samsung](/demand/uk/brands/samsung)
- [Zanussi](/demand/uk/brands/zanussi)
- [Smeg](/demand/uk/brands/smeg)
- [Electrolux](/demand/uk/brands/electrolux)
- [Haier](/demand/uk/brands/haier)
- [LG](/demand/uk/brands/lg)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Neff: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/neff

This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/neff. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.