--- title: "Narwal: search popularity in the United Kingdom" description: "Narwal makes robot vacuums and mops. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/narwal" publisher: "Brandwave" --- # Narwal: search popularity in the United Kingdom Narwal makes robot vacuums and mops. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Narwal - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among robot vacuum brands**: 31.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Robot vacuum brands | 1 | 31.2% | 40.5K | - [Robot vacuum brands](/demand/uk/categories/uk-robot-vacuum-brands) ## Top robot vacuum brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Narwal did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Roborock | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Dreame | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Eufy | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | iRobot | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Dyson | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Ecovacs | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Shark | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Narwal | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TP-Link Tapo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Xiaomi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about robot vacuum brands - Asked ChatGPT "Which robot vacuum should I buy in the UK?": 1. Eufy, 2. Roborock, 3. Dreame - Asked ChatGPT "What are the best robot vacuum brands?": 1. Roborock, 2. Dreame, 3. Eufy, 4. iRobot, 5. Ecovacs, 6. Shark - Asked ChatGPT "What is the best robot vacuum for pet hair?": 1. Dreame, 2. Roborock, 3. Eufy - Searched Google, AI Overview "robot vacuum": 1. Dreame - Searched Google, AI Overview "best robot vacuum": 1. Roborock, 2. Dyson Not named in any answer: Narwal, TP-Link Tapo, Xiaomi and Samsung. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How has branded search demand for Narwal changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Narwal in the United Kingdom held steady at 40.5K. - Across the 12 months ending September 2026, Narwal’s share of searches among robot vacuum brands in the United Kingdom decreased from 35.2% to 31.2%. - Across the 12 months ending September 2026, Narwal’s share of searches among robot vacuum brands in the United Kingdom peaked at 39.6% in February 2026 and was lowest at 20.1% in June 2026. ## How did search popularity change for United Kingdom robot vacuum brands in September 2026? - In September 2026, iRobot overtook Roborock to rank 2nd among robot vacuum brands in the United Kingdom, with 19% of the searches. - In September 2026, Dyson overtook Shark and Dreame to rank 5th among robot vacuum brands in the United Kingdom, with 6.2% of the searches. - In September 2026, Roborock gained share of searches among robot vacuum brands in the United Kingdom, from 14.7% to 17.1%. - In September 2026, Shark lost share of searches among robot vacuum brands in the United Kingdom, from 9.9% to 6.2%. - In September 2026, Narwal lost share of searches among robot vacuum brands in the United Kingdom, from 33% to 31.2%. - In September 2026, Dreame lost share of searches among robot vacuum brands in the United Kingdom, from 6.6% to 5.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Robot vacuum brands | 40.5K | 35.2% | 1 | | Nov 2025 | Robot vacuum brands | 49.5K | 32.2% | 1 | | Dec 2025 | Robot vacuum brands | 60.5K | 37.4% | 1 | | Jan 2026 | Robot vacuum brands | 49.5K | 38.9% | 1 | | Feb 2026 | Robot vacuum brands | 40.5K | 39.6% | 1 | | Mar 2026 | Robot vacuum brands | 49.5K | 34.8% | 1 | | Apr 2026 | Robot vacuum brands | 49.5K | 28.3% | 2 | | May 2026 | Robot vacuum brands | 49.5K | 36.1% | 1 | | Jun 2026 | Robot vacuum brands | 40.5K | 20.1% | 2 | | Jul 2026 | Robot vacuum brands | 40.5K | 34.8% | 1 | | Aug 2026 | Robot vacuum brands | 40.5K | 33% | 1 | | Sep 2026 | Robot vacuum brands | 40.5K | 31.2% | 1 | ## How are Narwal’s branded searches counted? Brandwave collects information about searches that people make online using Narwal’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “narwal” ## Which robot vacuum brands compete with Narwal? - [iRobot](/demand/uk/brands/irobot): Head-to-head: /demand/uk/compare/irobot-vs-narwal - [Roborock](/demand/uk/brands/roborock): Head-to-head: /demand/uk/compare/narwal-vs-roborock - [Eufy](/demand/uk/brands/eufy): Head-to-head: /demand/uk/compare/eufy-vs-narwal - [Dyson](/demand/uk/brands/dyson): Head-to-head: /demand/uk/compare/dyson-vs-narwal - [Shark](/demand/uk/brands/shark): Head-to-head: /demand/uk/compare/narwal-vs-shark - [Dreame](/demand/uk/brands/dreame) - [Ecovacs](/demand/uk/brands/ecovacs) - [TP-Link Tapo](/demand/uk/brands/tp-link-tapo) - [Xiaomi](/demand/uk/brands/xiaomi) - [Samsung](/demand/uk/brands/samsung) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Narwal: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/narwal This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/narwal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.