--- title: "Napoleon: search popularity in the United Kingdom" description: "Napoleon is a barbecue brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/napoleon" publisher: "Brandwave" --- # Napoleon: search popularity in the United Kingdom Napoleon is a barbecue brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Napoleon - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among BBQ brands**: 3.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | BBQ brands | 6 | 3.9% | 1.6K | - [BBQ brands](/demand/uk/categories/uk-bbq-brands) ## Top BBQ brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Napoleon was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Napoleon is the second most recommended of the 12. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Weber | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Napoleon | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Kamado Joe | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Big Green Egg | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Char-Broil | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Traeger | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Ninja | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Outback | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Masterbuilt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Campingaz | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Everdure | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Landmann | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about BBQ brands - Asked ChatGPT "Which BBQ should I buy in the UK?": 1. Weber, 2. Char-Broil - Asked ChatGPT "What are the best BBQ brands?": 1. Weber, 2. Big Green Egg, 3. Napoleon, 4. Kamado Joe, 5. Char-Broil, 6. Traeger - Asked ChatGPT "What is the best gas BBQ?": 1. Weber, 2. Napoleon - Searched Google, AI Overview "bbq": 1. Kamado Joe, 2. Weber, 3. Napoleon, 4. Traeger, 5. Big Green Egg - Searched Google, AI Overview "gas bbq": 1. Weber, 2. Napoleon, 3. Ninja Not named in any answer: Outback, Masterbuilt, Campingaz, Everdure and Landmann. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How has branded search demand for Napoleon changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Napoleon in the United Kingdom rose from 720 to 1.6K. - Across the 12 months ending September 2026, Napoleon’s share of searches among BBQ brands in the United Kingdom increased from 2.2% to 3.9%. - Across the 12 months ending September 2026, Napoleon’s share of searches among BBQ brands in the United Kingdom peaked at 3.9% in September 2026 and was lowest at 1.6% in December 2025. - Across the 12 months ending September 2026, Napoleon rose from 7th to 6th among BBQ brands in the United Kingdom. ## How did search popularity change for United Kingdom BBQ brands in September 2026? - In September 2026, Big Green Egg overtook Weber to become the leader among BBQ brands in the United Kingdom, with 24.1% of the searches. - In September 2026, Kamado Joe gained share of searches among BBQ brands in the United Kingdom, from 16.1% to 19.7%. - In September 2026, Traeger gained share of searches among BBQ brands in the United Kingdom, from 2.6% to 3.9%. - In September 2026, Napoleon gained share of searches among BBQ brands in the United Kingdom, from 3.2% to 3.9%. - In September 2026, Weber lost share of searches among BBQ brands in the United Kingdom, from 29.5% to 24.1%. - In September 2026, Ninja lost share of searches among BBQ brands in the United Kingdom, from 16.1% to 13.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | BBQ brands | 720 | 2.2% | 7 | | Nov 2025 | BBQ brands | 720 | 2.1% | 7 | | Dec 2025 | BBQ brands | 590 | 1.6% | 8 | | Jan 2026 | BBQ brands | 880 | 2.2% | 8 | | Feb 2026 | BBQ brands | 1K | 2.5% | 7 | | Mar 2026 | BBQ brands | 2.9K | 3.3% | 6 | | Apr 2026 | BBQ brands | 5.4K | 3% | 6 | | May 2026 | BBQ brands | 6.6K | 2.9% | 6 | | Jun 2026 | BBQ brands | 4.4K | 3.2% | 6 | | Jul 2026 | BBQ brands | 3.6K | 2.9% | 6 | | Aug 2026 | BBQ brands | 2.9K | 3.2% | 6 | | Sep 2026 | BBQ brands | 1.6K | 3.9% | 6 | ## How are Napoleon’s branded searches counted? Brandwave collects information about searches that people make online using Napoleon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “napoleon bbq” ## Which BBQ brands compete with Napoleon? - [Big Green Egg](/demand/uk/brands/big-green-egg) - [Weber](/demand/uk/brands/weber) - [Kamado Joe](/demand/uk/brands/kamado-joe): Head-to-head: /demand/uk/compare/kamado-joe-vs-napoleon - [Ninja](/demand/uk/brands/ninja-kitchen): Head-to-head: /demand/uk/compare/napoleon-vs-ninja-kitchen - [Outback](/demand/uk/brands/outback-bbq): Head-to-head: /demand/uk/compare/napoleon-vs-outback-bbq - [Traeger](/demand/uk/brands/traeger): Head-to-head: /demand/uk/compare/napoleon-vs-traeger - [Masterbuilt](/demand/uk/brands/masterbuilt): Head-to-head: /demand/uk/compare/masterbuilt-vs-napoleon - [Campingaz](/demand/uk/brands/campingaz) - [Char-Broil](/demand/uk/brands/char-broil) - [Everdure](/demand/uk/brands/everdure) - [Landmann](/demand/uk/brands/landmann) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Napoleon: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/napoleon This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/napoleon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.