--- title: "Nando's: search popularity in the United Kingdom" description: "Nando's is a restaurant chain serving flame-grilled peri-peri chicken. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/nandos" publisher: "Brandwave" --- # Nando's: search popularity in the United Kingdom Nando's is a restaurant chain serving flame-grilled peri-peri chicken. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Nando's - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among restaurant chains**: 15.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Restaurant chains | 3 | 15.2% | 550K | | Fried chicken chains | 2 | 23.9% | 550K | - [Restaurant chains in the UK](/demand/uk/categories/uk-restaurant-chains) - [Fried chicken chains in the UK](/demand/uk/categories/uk-fried-chicken-chains) ## Top restaurant chains in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Nando's was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Nando's is the second most recommended of the 12. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | wagamama | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Nando's | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | PizzaExpress | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Five Guys | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Frankie & Benny's | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Bella Italia | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Toby Carvery | 7th | 2 of 3 | 0 of 1 | 2 of 4 | | Harvester | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Miller & Carter | 9th | 1 of 3 | 0 of 1 | 1 of 4 | | Wetherspoons | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Prezzo | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Zizzi | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about restaurant chains - Asked ChatGPT "Which restaurant chain is the best in the UK?": 1. Nando's, 2. wagamama, 3. Five Guys, 4. PizzaExpress - Asked ChatGPT "What are the best chain restaurants in the UK?": 1. Nando's, 2. wagamama, 3. Five Guys, 4. PizzaExpress, 5. Toby Carvery, 6. Frankie & Benny's, 7. Harvester, 8. Bella Italia, 9. Miller & Carter - Asked ChatGPT "Which UK restaurant chain is best for a family meal?": 1. PizzaExpress, 2. Bella Italia, 3. Frankie & Benny's, 4. wagamama, 5. Toby Carvery - Searched Google, AI Overview "chain restaurants": 1. Nando's Not named in any answer: Wetherspoons, Prezzo and Zizzi. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How has branded search demand for Nando's changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Nando's in the United Kingdom fell from 823K to 550K. - Across the 12 months ending September 2026, Nando's’ share of searches among restaurant chains in the United Kingdom decreased from 18.4% to 15.2%. - Across the 12 months ending September 2026, Nando's’ share of searches among restaurant chains in the United Kingdom peaked at 18.4% in May 2026 and was lowest at 15.2% in September 2026. - Across the 12 months ending September 2026, Nando's fell from 1st to 3rd among restaurant chains in the United Kingdom. - Across the 12 months ending September 2026, Nando's’ share of searches among fried chicken chains in the United Kingdom increased from 20.8% to 23.9%. - Across the 12 months ending September 2026, Nando's’ share of searches among fried chicken chains in the United Kingdom peaked at 28.2% in January 2026 and was lowest at 20% in November 2025. ## How did search popularity change for United Kingdom restaurant chains in September 2026? - In September 2026, Miller & Carter overtook Five Guys to rank 6th among restaurant chains in the United Kingdom, with 6.8% of the searches. - In September 2026, wagamama gained share of searches among restaurant chains in the United Kingdom, from 7% to 8.3%. - In September 2026, Wetherspoons lost share of searches among restaurant chains in the United Kingdom, from 19.2% to 18.6%. - In September 2026, PizzaExpress lost share of searches among restaurant chains in the United Kingdom, from 23.3% to 22.8%. - In September 2026, Zizzi lost share of searches among restaurant chains in the United Kingdom, from 2.6% to 2%. - In September 2026, Prezzo rose from 10th to 9th among restaurant chains in the United Kingdom. ## How did search popularity change for United Kingdom fried chicken chains in September 2026? - In September 2026, Jollibee gained share of searches among fried chicken chains in the United Kingdom, from 2.6% to 3.2%. - KFC’s share of searches among fried chicken chains in the United Kingdom has lost ground for 3 months in a row, from 41.4% to 35.7% in September 2026. - Estimated monthly branded searches for Dave's Hot Chicken in the United Kingdom fell 33.2% over 12 measured months, from 301K to 201K in September 2026. - Estimated monthly branded searches for Nando's in the United Kingdom fell 33.2% over 12 measured months, from 823K to 550K in September 2026. - Estimated monthly branded searches for Popeyes in the United Kingdom fell 33.2% over 12 measured months, from 368K to 246K in September 2026. - Estimated monthly branded searches for Wingstop in the United Kingdom fell 33.2% over 12 measured months, from 368K to 246K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Restaurant chains | 823K | 18.4% | 1 | | Nov 2025 | Restaurant chains | 673K | 15.7% | 3 | | Dec 2025 | Restaurant chains | 823K | 18.1% | 1 | | Jan 2026 | Restaurant chains | 823K | 17.7% | 1 | | Feb 2026 | Restaurant chains | 673K | 15.7% | 3 | | Mar 2026 | Restaurant chains | 673K | 16.4% | 3 | | Apr 2026 | Restaurant chains | 673K | 18.2% | 2 | | May 2026 | Restaurant chains | 673K | 18.4% | 2 | | Jun 2026 | Restaurant chains | 550K | 16.1% | 3 | | Jul 2026 | Restaurant chains | 673K | 18.3% | 2 | | Aug 2026 | Restaurant chains | 673K | 15.7% | 3 | | Sep 2026 | Restaurant chains | 550K | 15.2% | 3 | | Oct 2025 | Fried chicken chains | 823K | 20.8% | 2 | | Nov 2025 | Fried chicken chains | 673K | 20% | 2 | | Dec 2025 | Fried chicken chains | 823K | 23.1% | 2 | | Jan 2026 | Fried chicken chains | 823K | 28.2% | 2 | | Feb 2026 | Fried chicken chains | 673K | 24.1% | 2 | | Mar 2026 | Fried chicken chains | 673K | 22.2% | 2 | | Apr 2026 | Fried chicken chains | 673K | 24.9% | 2 | | May 2026 | Fried chicken chains | 673K | 25.3% | 2 | | Jun 2026 | Fried chicken chains | 550K | 22.8% | 2 | | Jul 2026 | Fried chicken chains | 673K | 25.4% | 2 | | Aug 2026 | Fried chicken chains | 673K | 24.1% | 2 | | Sep 2026 | Fried chicken chains | 550K | 23.9% | 2 | ## How are Nando's’ branded searches counted? Brandwave collects information about searches that people make online using Nando's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “nando's” - “nandos” ## Which restaurant chains compete with Nando's? - [PizzaExpress](/demand/uk/brands/pizza-express): Head-to-head: /demand/uk/compare/nandos-vs-pizza-express - [Wetherspoons](/demand/uk/brands/wetherspoons): Head-to-head: /demand/uk/compare/nandos-vs-wetherspoons - [Toby Carvery](/demand/uk/brands/toby-carvery): Head-to-head: /demand/uk/compare/nandos-vs-toby-carvery - [wagamama](/demand/uk/brands/wagamama): Head-to-head: /demand/uk/compare/nandos-vs-wagamama - [Miller & Carter](/demand/uk/brands/miller-and-carter): Head-to-head: /demand/uk/compare/miller-and-carter-vs-nandos - [Five Guys](/demand/uk/brands/five-guys) - [Frankie & Benny's](/demand/uk/brands/frankie-and-bennys) - [Prezzo](/demand/uk/brands/prezzo) - [Bella Italia](/demand/uk/brands/bella-italia) - [Zizzi](/demand/uk/brands/zizzi) - [Harvester](/demand/uk/brands/harvester) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Nando's: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/nandos This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/nandos. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.