---
title: "M&S Bank: search popularity in the United Kingdom"
description: "M&S Bank offers personal loans, credit cards and current accounts in the UK. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/brands/ms-bank"
publisher: "Brandwave"
---

# M&S Bank: search popularity in the United Kingdom

M&S Bank offers personal loans, credit cards and current accounts in the UK. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: M&S Bank
- **Market**: United Kingdom
- **Measured month**: Sep 2026
- **Share of Search among personal loan lenders**: 10.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Personal loan lenders | 3 | 10.2% | 35.4K |

- [Personal loan lenders in the UK](/demand/uk/categories/uk-personal-loan-lenders)

## Top personal loan lenders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, M&S Bank was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. M&S Bank is the most recommended of the 15.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| M&S Bank | 1st | 1 of 3 | 2 of 2 | 3 of 5 |
| First Direct | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Nationwide | 3rd | 1 of 3 | 1 of 2 | 2 of 5 |
| Santander | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Tesco Bank | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| HSBC | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Sainsbury's Bank | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Lloyds Bank | 8th | 0 of 3 | 1 of 2 | 1 of 5 |
| Zopa | 9th | 0 of 3 | 1 of 2 | 1 of 5 |
| Novuna | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Admiral | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Barclays | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| NatWest | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Monzo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Halifax | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about personal loan lenders

- Asked ChatGPT "Where can I get the best personal loan in the UK?": 1. Nationwide, 2. Santander, 3. First Direct
- Asked ChatGPT "Which UK lenders have the lowest rates on a £10,000 loan?": 1. M&S Bank, 2. First Direct, 3. Tesco Bank, 4. Sainsbury's Bank, 5. Santander
- Asked ChatGPT "What's the best way to borrow money for a car or home improvements in the UK?": named none of the brands we track
- Searched Google, AI Overview "personal loan": 1. M&S Bank, 2. First Direct, 3. HSBC, 4. Lloyds Bank
- Searched Google, AI Overview "best personal loans": 1. M&S Bank, 2. Nationwide, 3. Tesco Bank, 4. Santander, 5. Zopa

Not named in any answer: Novuna, Admiral, Barclays, NatWest, Monzo and Halifax.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026.

## How has branded search demand for M&S Bank changed in the United Kingdom over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for M&S Bank in the United Kingdom rose from 21.3K to 35.4K.
- Across the 12 months ending September 2026, M&S Bank’s share of searches among personal loan lenders in the United Kingdom increased from 6.5% to 10.2%.
- Across the 12 months ending September 2026, M&S Bank’s share of searches among personal loan lenders in the United Kingdom peaked at 10.2% in September 2026 and was lowest at 6.5% in March 2026.

## How did search popularity change for United Kingdom personal loan lenders in September 2026?

- In September 2026, M&S Bank gained share of searches among personal loan lenders in the United Kingdom, from 8.2% to 10.2%.
- In September 2026, Tesco Bank gained share of searches among personal loan lenders in the United Kingdom, from 31.3% to 31.9%.
- In September 2026, Novuna lost share of searches among personal loan lenders in the United Kingdom, from 21.4% to 18.5%.
- NatWest’s share of searches among personal loan lenders in the United Kingdom has lost ground for 3 months in a row, from 4.5% to 3.3% in September 2026.
- Halifax’s share of searches among personal loan lenders in the United Kingdom has lost ground for 3 months in a row, from 2.2% to 1.5% in September 2026.
- In September 2026, Nationwide rose from 6th to 4th among personal loan lenders in the United Kingdom.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Personal loan lenders | 21.3K | 6.5% | 3 |
| Nov 2025 | Personal loan lenders | 18.8K | 6.6% | 3 |
| Dec 2025 | Personal loan lenders | 18K | 6.8% | 3 |
| Jan 2026 | Personal loan lenders | 28.2K | 7.5% | 3 |
| Feb 2026 | Personal loan lenders | 22.6K | 6.7% | 3 |
| Mar 2026 | Personal loan lenders | 22.6K | 6.5% | 3 |
| Apr 2026 | Personal loan lenders | 27.7K | 8.1% | 3 |
| May 2026 | Personal loan lenders | 29K | 8.8% | 3 |
| Jun 2026 | Personal loan lenders | 29K | 9.4% | 3 |
| Jul 2026 | Personal loan lenders | 28.5K | 8.8% | 3 |
| Aug 2026 | Personal loan lenders | 29K | 8.2% | 3 |
| Sep 2026 | Personal loan lenders | 35.4K | 10.2% | 3 |

## How are M&S Bank’s branded searches counted?

Brandwave collects information about searches that people make online using M&S Bank’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “m&s bank loan”
- “m&s loan”
- “m&s personal loan”

## Which personal loan lenders compete with M&S Bank?

- [Tesco Bank](/demand/uk/brands/tesco-bank-credit-cards): Head-to-head: /demand/uk/compare/ms-bank-vs-tesco-bank-credit-cards
- [Novuna](/demand/uk/brands/novuna): Head-to-head: /demand/uk/compare/ms-bank-vs-novuna
- [Nationwide](/demand/uk/brands/nationwide-building-society): Head-to-head: /demand/uk/compare/ms-bank-vs-nationwide-building-society
- [Admiral](/demand/uk/brands/admiral-insurance): Head-to-head: /demand/uk/compare/admiral-insurance-vs-ms-bank
- [Zopa](/demand/uk/brands/zopa): Head-to-head: /demand/uk/compare/ms-bank-vs-zopa
- [Santander](/demand/uk/brands/santander-uk)
- [Barclays](/demand/uk/brands/barclays)
- [HSBC](/demand/uk/brands/hsbc)
- [NatWest](/demand/uk/brands/natwest)
- [Lloyds Bank](/demand/uk/brands/lloyds-bank)
- [Sainsbury's Bank](/demand/uk/brands/sainsburys-bank)
- [Monzo](/demand/uk/brands/monzo)
- [First Direct](/demand/uk/brands/first-direct)
- [Halifax](/demand/uk/brands/halifax-bank)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "M&S Bank: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/ms-bank

This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/ms-bank. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.