---
title: "Morrisons: search popularity in United Kingdom"
description: "Morrisons is a supermarket chain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/brands/morrisons"
publisher: "Brandwave"
---

# Morrisons: search popularity in United Kingdom

Morrisons is a supermarket chain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Morrisons
- **Market**: United Kingdom
- **Measured month**: Sep 2026
- **Share of Search among online supermarkets**: 20.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Online supermarkets | 2 | 20.6% | 5M |

- [Online supermarkets](/demand/uk/categories/uk-online-supermarkets)

## How has branded search demand for Morrisons changed in United Kingdom over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Morrisons in United Kingdom held steady at 5M.
- Across the 12 months ending September 2026, Morrisons’ estimated Share of Search among online supermarkets in United Kingdom increased from 19% to 20.6%.
- Across the 12 months ending September 2026, Morrisons’ estimated Share of Search among online supermarkets in United Kingdom peaked at 22.4% in November 2025 and was lowest at 19% in October 2025.
- Across the 12 months ending September 2026, Morrisons rose from 4th to 2nd among online supermarkets in United Kingdom.

## How did search popularity change for United Kingdom online supermarkets in September 2026?

- Estimated monthly branded searches for Tesco in United Kingdom fell 18.3% over 12 measured months, from 6.1M to 5M in September 2026.
- Estimated monthly branded searches for Asda in United Kingdom fell 18.2% over 12 measured months, from 5M to 4.1M in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Online supermarkets | 5M | 19% | 4 |
| Nov 2025 | Online supermarkets | 6.1M | 22.4% | 2 |
| Dec 2025 | Online supermarkets | 6.1M | 19.2% | 4 |
| Jan 2026 | Online supermarkets | 5M | 19% | 4 |
| Feb 2026 | Online supermarkets | 5M | 22.2% | 2 |
| Mar 2026 | Online supermarkets | 5M | 19.7% | 3 |
| Apr 2026 | Online supermarkets | 5M | 20.6% | 2 |
| May 2026 | Online supermarkets | 5M | 20.6% | 2 |
| Jun 2026 | Online supermarkets | 5M | 22.2% | 2 |
| Jul 2026 | Online supermarkets | 5M | 20.6% | 2 |
| Aug 2026 | Online supermarkets | 5M | 20.6% | 2 |
| Sep 2026 | Online supermarkets | 5M | 20.6% | 2 |

## How is Morrisons measured?

Brandwave collects information about searches that people make online using Morrisons’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “morrisons”

## Which online supermarkets compete with Morrisons?

- [Sainsbury's](/demand/uk/brands/sainsburys): Head-to-head: /demand/uk/compare/morrisons-vs-sainsburys
- [Tesco](/demand/uk/brands/tesco): Head-to-head: /demand/uk/compare/morrisons-vs-tesco
- [Asda](/demand/uk/brands/asda-supermarkets): Head-to-head: /demand/uk/compare/asda-supermarkets-vs-morrisons
- [Ocado](/demand/uk/brands/ocado): Head-to-head: /demand/uk/compare/morrisons-vs-ocado

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Morrisons: search popularity in United Kingdom". https://gobrandwave.com/demand/uk/brands/morrisons

This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/morrisons. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.