--- title: "Morphy Richards: search popularity in the United Kingdom" description: "Morphy Richards makes kitchen and home appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/morphy-richards" publisher: "Brandwave" --- # Morphy Richards: search popularity in the United Kingdom Morphy Richards makes kitchen and home appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Morphy Richards - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among air fryer brands**: 0.29% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Air fryer brands | 12 | 0.29% | 720 | - [Air fryer brands](/demand/uk/categories/uk-air-fryer-brands) ## Top air fryer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Morphy Richards did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ninja | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | COSORI | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Instant | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Philips | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Tefal | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Tower | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Russell Hobbs | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Salter | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lakeland | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Swan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sage | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Morphy Richards | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about air fryer brands - Asked ChatGPT "Which air fryer should I buy in the UK?": 1. Ninja, 2. COSORI, 3. Instant - Asked ChatGPT "What are the best air fryer brands?": 1. Ninja, 2. COSORI, 3. Instant, 4. Philips, 5. Tower, 6. Russell Hobbs - Asked ChatGPT "What is the best dual basket air fryer?": 1. Ninja, 2. Philips, 3. Instant - Searched Google, AI Overview "air fryer": named none of the brands we track - Searched Google, AI Overview "best air fryer": 1. Ninja, 2. Tefal Not named in any answer: Salter, Lakeland, Swan, Sage and Morphy Richards. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How has branded search demand for Morphy Richards changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Morphy Richards in the United Kingdom fell from 1K to 720. - Across the 12 months ending September 2026, Morphy Richards fell from 11th to 12th among air fryer brands in the United Kingdom. ## How did search popularity change for United Kingdom air fryer brands in September 2026? - In September 2026, Tower gained share of searches among air fryer brands in the United Kingdom, from 7.6% to 9.1%. - In September 2026, Ninja lost share of searches among air fryer brands in the United Kingdom, from 69% to 67.3%. - Estimated monthly branded searches for Swan in the United Kingdom fell 47.2% over 12 measured months, from 3.6K to 1.9K in September 2026. - Estimated monthly branded searches for Instant in the United Kingdom fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026. - Estimated monthly branded searches for Morphy Richards in the United Kingdom fell 28% over 12 measured months, from 1K to 720 in September 2026. - Estimated monthly branded searches for Russell Hobbs in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Air fryer brands | 1K | 0.34% | 11 | | Nov 2025 | Air fryer brands | 1K | 0.24% | 12 | | Dec 2025 | Air fryer brands | 880 | 0.25% | 12 | | Jan 2026 | Air fryer brands | 1K | 0.33% | 11 | | Feb 2026 | Air fryer brands | 720 | 0.35% | 12 | | Mar 2026 | Air fryer brands | 880 | 0.36% | 12 | | Apr 2026 | Air fryer brands | 720 | 0.31% | 12 | | May 2026 | Air fryer brands | 720 | 0.36% | 12 | | Jun 2026 | Air fryer brands | 590 | 0.3% | 12 | | Jul 2026 | Air fryer brands | 590 | 0.31% | 12 | | Aug 2026 | Air fryer brands | 590 | 0.25% | 12 | | Sep 2026 | Air fryer brands | 720 | 0.29% | 12 | ## How are Morphy Richards’ branded searches counted? Brandwave collects information about searches that people make online using Morphy Richards’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “morphy richards air fryer” ## Which air fryer brands compete with Morphy Richards? - [Ninja](/demand/uk/brands/ninja-kitchen) - [Tower](/demand/uk/brands/tower-housewares) - [Tefal](/demand/uk/brands/tefal) - [COSORI](/demand/uk/brands/cosori) - [Philips](/demand/uk/brands/philips) - [Salter](/demand/uk/brands/salter) - [Lakeland](/demand/uk/brands/lakeland): Head-to-head: /demand/uk/compare/lakeland-vs-morphy-richards - [Russell Hobbs](/demand/uk/brands/russell-hobbs): Head-to-head: /demand/uk/compare/morphy-richards-vs-russell-hobbs - [Swan](/demand/uk/brands/swan-appliances): Head-to-head: /demand/uk/compare/morphy-richards-vs-swan-appliances - [Instant](/demand/uk/brands/instant-brands): Head-to-head: /demand/uk/compare/instant-brands-vs-morphy-richards - [Sage](/demand/uk/brands/sage-appliances): Head-to-head: /demand/uk/compare/morphy-richards-vs-sage-appliances ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Morphy Richards: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/morphy-richards This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/morphy-richards. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.