--- title: "more2life: search popularity in the United Kingdom" description: "more2life is a UK equity release lender. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/more2life" publisher: "Brandwave" --- # more2life: search popularity in the United Kingdom more2life is a UK equity release lender. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: more2life - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among equity release providers**: 16.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Equity release providers | 3 | 16.2% | 1.6K | - [Equity release providers in the UK](/demand/uk/categories/uk-equity-release-providers) ## Top equity release providers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, more2life was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. more2life is the fifth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Aviva | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Legal & General | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Pure Retirement | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Canada Life | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | more2life | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | LV= | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Age Partnership | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Key | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 | ## Every AI answer about equity release providers - Asked ChatGPT "Who are the best equity release providers in the UK?": 1. Aviva, 2. Legal & General, 3. Canada Life, 4. Pure Retirement, 5. more2life, 6. LV= - Asked ChatGPT "Is equity release a good idea, and which company should I use?": 1. Aviva, 2. Legal & General, 3. Canada Life - Asked ChatGPT "Which equity release lenders have the lowest interest rates?": 1. Pure Retirement, 2. Aviva, 3. more2life, 4. Canada Life - Searched Google, AI Overview "equity release": 1. Key Not named in any answer: Age Partnership. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How has branded search demand for more2life changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for more2life in the United Kingdom held steady at 1.6K. - Across the 12 months ending September 2026, more2life’s share of searches among equity release providers in the United Kingdom decreased from 17.6% to 16.2%. - Across the 12 months ending September 2026, more2life’s share of searches among equity release providers in the United Kingdom peaked at 21.1% in December 2025 and was lowest at 15.9% in April 2026. ## How did search popularity change for United Kingdom equity release providers in September 2026? - In September 2026, Legal & General overtook more2life and 4 others to become the leader among equity release providers in the United Kingdom, with 19.3% of the searches. - In September 2026, more2life lost share of searches among equity release providers in the United Kingdom, from 20.7% to 16.2%. - In September 2026, Aviva lost share of searches among equity release providers in the United Kingdom, from 17.4% to 16.2%. - In September 2026, Pure Retirement lost share of searches among equity release providers in the United Kingdom, from 17.4% to 16.2%. - In September 2026, Age Partnership lost share of searches among equity release providers in the United Kingdom, from 14.1% to 13.2%. - In September 2026, Key lost share of searches among equity release providers in the United Kingdom, from 14.1% to 13.2%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Equity release providers | 1.6K | 17.6% | 3 | | Nov 2025 | Equity release providers | 1.3K | 18.2% | 3 | | Dec 2025 | Equity release providers | 1.3K | 21.1% | 1 | | Jan 2026 | Equity release providers | 1.9K | 17.1% | 2 | | Feb 2026 | Equity release providers | 1.6K | 16.6% | 3 | | Mar 2026 | Equity release providers | 1.9K | 17% | 2 | | Apr 2026 | Equity release providers | 1.6K | 15.9% | 4 | | May 2026 | Equity release providers | 1.6K | 16.8% | 3 | | Jun 2026 | Equity release providers | 1.6K | 17.3% | 4 | | Jul 2026 | Equity release providers | 1.6K | 19.4% | 2 | | Aug 2026 | Equity release providers | 1.9K | 20.7% | 1 | | Sep 2026 | Equity release providers | 1.6K | 16.2% | 3 | ## How are more2life’s branded searches counted? Brandwave collects information about searches that people make online using more2life’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “more2life” ## Which equity release providers compete with more2life? - [Legal & General](/demand/uk/brands/legal-general): Head-to-head: /demand/uk/compare/legal-general-vs-more2life - [Aviva](/demand/uk/brands/aviva): Head-to-head: /demand/uk/compare/aviva-vs-more2life - [Pure Retirement](/demand/uk/brands/pure-retirement): Head-to-head: /demand/uk/compare/more2life-vs-pure-retirement - [Age Partnership](/demand/uk/brands/age-partnership): Head-to-head: /demand/uk/compare/age-partnership-vs-more2life - [Key](/demand/uk/brands/key-later-life): Head-to-head: /demand/uk/compare/key-later-life-vs-more2life - [LV=](/demand/uk/brands/lv-insurance) - [Canada Life](/demand/uk/brands/canada-life-uk) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "more2life: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/more2life This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/more2life. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.