--- title: "MOMA: search popularity in the United Kingdom" description: "MOMA makes oat milk, porridge and granola. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/moma" publisher: "Brandwave" --- # MOMA: search popularity in the United Kingdom MOMA makes oat milk, porridge and granola. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: MOMA - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among plant milk brands**: 17% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Plant milk brands | 3 | 17% | 3.6K | - [Plant milk brands in the UK](/demand/uk/categories/uk-plant-milk-brands) ## Top plant milk brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, MOMA was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. MOMA is the fifth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Oatly | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Califia Farms | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Alpro | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Minor Figures | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | MOMA | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Rude Health | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about plant milk brands - Asked ChatGPT "What's the best oat milk in the UK?": 1. Califia Farms, 2. Oatly, 3. MOMA - Asked ChatGPT "Which plant milk brand is best for coffee?": 1. Califia Farms, 2. Oatly, 3. Minor Figures, 4. Alpro - Asked ChatGPT "What are the best dairy free milk brands in the UK?": 1. Califia Farms, 2. Oatly, 3. Alpro, 4. MOMA, 5. Rude Health - Searched Google, AI Overview "oat milk": 1. Oatly, 2. Alpro, 3. Minor Figures - Searched Google, AI Overview "best oat milk": 1. Oatly, 2. Minor Figures, 3. MOMA Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How has branded search demand for MOMA changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for MOMA in the United Kingdom held steady at 3.6K. - Across the 12 months ending September 2026, MOMA’s share of searches among plant milk brands in the United Kingdom increased from 14% to 17%. - Across the 12 months ending September 2026, MOMA’s share of searches among plant milk brands in the United Kingdom peaked at 17.6% in August 2026 and was lowest at 9.6% in February 2026. - Across the 12 months ending September 2026, MOMA rose from 4th to 3rd among plant milk brands in the United Kingdom. ## How did search popularity change for United Kingdom plant milk brands in September 2026? - In September 2026, Minor Figures gained share of searches among plant milk brands in the United Kingdom, from 11.7% to 13.7%. - In September 2026, Califia Farms gained share of searches among plant milk brands in the United Kingdom, from 2.9% to 3.4%. - In September 2026, Oatly lost share of searches among plant milk brands in the United Kingdom, from 32.2% to 31.3%. - In September 2026, Alpro lost share of searches among plant milk brands in the United Kingdom, from 26.4% to 25.6%. - In September 2026, MOMA lost share of searches among plant milk brands in the United Kingdom, from 17.6% to 17%. - Estimated monthly branded searches for Rude Health in the United Kingdom fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Plant milk brands | 3.6K | 14% | 4 | | Nov 2025 | Plant milk brands | 2.9K | 12.8% | 4 | | Dec 2025 | Plant milk brands | 2.4K | 13.1% | 3 | | Jan 2026 | Plant milk brands | 3.6K | 13.3% | 4 | | Feb 2026 | Plant milk brands | 2.9K | 9.6% | 4 | | Mar 2026 | Plant milk brands | 3.6K | 12.4% | 3 | | Apr 2026 | Plant milk brands | 3.6K | 14.9% | 3 | | May 2026 | Plant milk brands | 3.6K | 15.7% | 3 | | Jun 2026 | Plant milk brands | 3.6K | 16.4% | 3 | | Jul 2026 | Plant milk brands | 2.9K | 14.4% | 3 | | Aug 2026 | Plant milk brands | 3.6K | 17.6% | 3 | | Sep 2026 | Plant milk brands | 3.6K | 17% | 3 | ## How are MOMA’s branded searches counted? Brandwave collects information about searches that people make online using MOMA’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “moma oat milk” ## Which plant milk brands compete with MOMA? - [Oatly](/demand/uk/brands/oatly): Head-to-head: /demand/uk/compare/moma-vs-oatly - [Alpro](/demand/uk/brands/alpro): Head-to-head: /demand/uk/compare/alpro-vs-moma - [Minor Figures](/demand/uk/brands/minor-figures): Head-to-head: /demand/uk/compare/minor-figures-vs-moma - [Rude Health](/demand/uk/brands/rude-health): Head-to-head: /demand/uk/compare/moma-vs-rude-health - [Califia Farms](/demand/uk/brands/califia-farms): Head-to-head: /demand/uk/compare/califia-farms-vs-moma ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "MOMA: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/moma This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/moma. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.