--- title: "Miele: search popularity in the United Kingdom" description: "Miele offers household vacuum cleaners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/miele" publisher: "Brandwave" --- # Miele: search popularity in the United Kingdom Miele offers household vacuum cleaners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Miele - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among vacuum cleaner brands**: 6.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Vacuum cleaner brands | 5 | 6.8% | 22.2K | | Washing machine brands | 6 | 8.2% | 22.2K | | Dishwasher brands | 3 | 11.4% | 9.9K | | Fridge brands | 10 | 3.5% | 2.4K | - [Vacuum cleaner brands](/demand/uk/categories/uk-vacuum-brands) - [Washing machine brands](/demand/uk/categories/uk-washing-machine-brands) - [Dishwasher brands](/demand/uk/categories/uk-dishwasher-brands) - [Fridge brands](/demand/uk/categories/uk-fridge-brands) ## Top vacuum cleaner brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Miele was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Miele is the fifth most recommended of the 13. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dyson | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Shark | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Henry | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Hoover | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Miele | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | BISSELL | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Vax | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | iRobot | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Roborock | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Eufy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gtech | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ecovacs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about vacuum cleaner brands - Asked ChatGPT "Which vacuum cleaner should I buy in the UK?": 1. Dyson, 2. Henry, 3. Shark - Asked ChatGPT "What are the best vacuum cleaner brands?": 1. Miele, 2. Shark, 3. Dyson, 4. Henry, 5. Vax, 6. Hoover - Asked ChatGPT "What is the best cordless vacuum cleaner?": 1. Dyson, 2. Shark, 3. Hoover - Searched Google, AI Overview "vacuum cleaner": 1. Hoover, 2. Henry, 3. BISSELL - Searched Google, AI Overview "cordless vacuum cleaner": 1. Vax Not named in any answer: iRobot, Roborock, Eufy, Gtech, Ecovacs and Samsung. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How has branded search demand for Miele changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Miele in the United Kingdom fell from 61.1K to 56.7K. - Across the 12 months ending September 2026, Miele’s share of searches among vacuum cleaner brands in the United Kingdom peaked at 7% in March 2026 and was lowest at 4.8% in June 2026. - Across the 12 months ending September 2026, Miele’s share of searches among washing machine brands in the United Kingdom decreased from 9% to 8.2%. - Across the 12 months ending September 2026, Miele’s share of searches among washing machine brands in the United Kingdom peaked at 10.3% in April 2026 and was lowest at 8.2% in September 2026. - Across the 12 months ending September 2026, Miele fell from 5th to 6th among washing machine brands in the United Kingdom. - Across the 12 months ending September 2026, Miele’s share of searches among dishwasher brands in the United Kingdom increased from 9.8% to 11.4%. - Across the 12 months ending September 2026, Miele’s share of searches among dishwasher brands in the United Kingdom peaked at 12.6% in May 2026 and was lowest at 9.1% in February 2026. - Across the 12 months ending September 2026, Miele’s share of searches among fridge brands in the United Kingdom increased from 2.5% to 3.5%. - Across the 12 months ending September 2026, Miele’s share of searches among fridge brands in the United Kingdom peaked at 3.9% in April 2026 and was lowest at 2.5% in October 2025. - Across the 12 months ending September 2026, Miele rose from 12th to 10th among fridge brands in the United Kingdom. ## How did search popularity change for United Kingdom vacuum cleaner brands in September 2026? - In September 2026, iRobot overtook Miele and Roborock to rank 4th among vacuum cleaner brands in the United Kingdom, with 7.5% of the searches. - In September 2026, Miele gained share of searches among vacuum cleaner brands in the United Kingdom, from 5.7% to 6.8%. - In September 2026, Roborock gained share of searches among vacuum cleaner brands in the United Kingdom, from 5.7% to 6.8%. - In September 2026, Dyson lost share of searches among vacuum cleaner brands in the United Kingdom, from 12.7% to 10.1%. - In September 2026, Henry lost share of searches among vacuum cleaner brands in the United Kingdom, from 42.3% to 41.2%. - In September 2026, Shark rose from 3rd to 2nd among vacuum cleaner brands in the United Kingdom. ## How did search popularity change for United Kingdom washing machine brands in September 2026? - In September 2026, Zanussi overtook Candy to rank 11th among washing machine brands in the United Kingdom, with 3.7% of the searches. - In September 2026, Hoover overtook LG to rank 8th among washing machine brands in the United Kingdom, with 6.7% of the searches. - In September 2026, Indesit overtook Miele and Hisense to rank 5th among washing machine brands in the United Kingdom, with 8.2% of the searches. - In September 2026, Bosch lost share of searches among washing machine brands in the United Kingdom, from 15.6% to 15%. - In September 2026, Hotpoint lost share of searches among washing machine brands in the United Kingdom, from 12.7% to 12.2%. - In September 2026, Samsung lost share of searches among washing machine brands in the United Kingdom, from 12.7% to 12.2%. ## How did search popularity change for United Kingdom dishwasher brands in September 2026? - Estimated monthly branded searches for Samsung in the United Kingdom fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026. - Estimated monthly branded searches for Smeg in the United Kingdom fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026. - Estimated monthly branded searches for Beko in the United Kingdom fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026. - Estimated monthly branded searches for LG in the United Kingdom fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026. - Estimated monthly branded searches for AEG in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026. - Estimated monthly branded searches for Hotpoint in the United Kingdom fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026. ## How did search popularity change for United Kingdom fridge brands in September 2026? - In September 2026, Haier overtook Hisense and 2 others to rank 5th among fridge brands in the United Kingdom, with 6.4% of the searches. - In September 2026, Samsung gained share of searches among fridge brands in the United Kingdom, from 10.5% to 11.7%. - In September 2026, Beko gained share of searches among fridge brands in the United Kingdom, from 7% to 7.8%. - In September 2026, Liebherr gained share of searches among fridge brands in the United Kingdom, from 5.7% to 6.4%. - In September 2026, Bosch gained share of searches among fridge brands in the United Kingdom, from 4.6% to 5.2%. - In September 2026, Smeg lost share of searches among fridge brands in the United Kingdom, from 35% to 32.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Vacuum cleaner brands | 22.2K | 6.6% | 5 | | Nov 2025 | Vacuum cleaner brands | 27.1K | 6.2% | 5 | | Dec 2025 | Vacuum cleaner brands | 22.2K | 5.7% | 5 | | Jan 2026 | Vacuum cleaner brands | 22.2K | 5.9% | 4 | | Feb 2026 | Vacuum cleaner brands | 18.1K | 6.1% | 4 | | Mar 2026 | Vacuum cleaner brands | 22.2K | 7% | 4 | | Apr 2026 | Vacuum cleaner brands | 18.1K | 5.8% | 4 | | May 2026 | Vacuum cleaner brands | 18.1K | 5.7% | 5 | | Jun 2026 | Vacuum cleaner brands | 14.8K | 4.8% | 5 | | Jul 2026 | Vacuum cleaner brands | 14.8K | 5.4% | 5 | | Aug 2026 | Vacuum cleaner brands | 18.1K | 5.7% | 4 | | Sep 2026 | Vacuum cleaner brands | 22.2K | 6.8% | 5 | | Oct 2025 | Washing machine brands | 27.1K | 9% | 5 | | Nov 2025 | Washing machine brands | 27.1K | 8.9% | 5 | | Dec 2025 | Washing machine brands | 22.2K | 8.3% | 5 | | Jan 2026 | Washing machine brands | 27.1K | 8.9% | 5 | | Feb 2026 | Washing machine brands | 22.2K | 8.2% | 6 | | Mar 2026 | Washing machine brands | 27.1K | 9.1% | 5 | | Apr 2026 | Washing machine brands | 27.1K | 10.3% | 5 | | May 2026 | Washing machine brands | 22.2K | 8.7% | 5 | | Jun 2026 | Washing machine brands | 22.2K | 9% | 5 | | Jul 2026 | Washing machine brands | 22.2K | 9.6% | 5 | | Aug 2026 | Washing machine brands | 22.2K | 8.5% | 5 | | Sep 2026 | Washing machine brands | 22.2K | 8.2% | 6 | | Oct 2025 | Dishwasher brands | 9.9K | 9.8% | 3 | | Nov 2025 | Dishwasher brands | 12.1K | 10.8% | 3 | | Dec 2025 | Dishwasher brands | 9.9K | 10.2% | 3 | | Jan 2026 | Dishwasher brands | 9.9K | 9.3% | 3 | | Feb 2026 | Dishwasher brands | 8.1K | 9.1% | 3 | | Mar 2026 | Dishwasher brands | 9.9K | 10.9% | 3 | | Apr 2026 | Dishwasher brands | 9.9K | 11.5% | 3 | | May 2026 | Dishwasher brands | 9.9K | 12.6% | 3 | | Jun 2026 | Dishwasher brands | 8.1K | 11% | 3 | | Jul 2026 | Dishwasher brands | 8.1K | 11% | 3 | | Aug 2026 | Dishwasher brands | 9.9K | 11.4% | 3 | | Sep 2026 | Dishwasher brands | 9.9K | 11.4% | 3 | | Oct 2025 | Fridge brands | 1.9K | 2.5% | 12 | | Nov 2025 | Fridge brands | 2.4K | 3.3% | 12 | | Dec 2025 | Fridge brands | 1.6K | 2.5% | 12 | | Jan 2026 | Fridge brands | 1.9K | 2.6% | 12 | | Feb 2026 | Fridge brands | 1.9K | 3.2% | 11 | | Mar 2026 | Fridge brands | 1.9K | 3% | 12 | | Apr 2026 | Fridge brands | 2.4K | 3.9% | 9 | | May 2026 | Fridge brands | 2.4K | 3.5% | 10 | | Jun 2026 | Fridge brands | 2.4K | 3.3% | 11 | | Jul 2026 | Fridge brands | 2.4K | 3.3% | 12 | | Aug 2026 | Fridge brands | 2.9K | 3.7% | 10 | | Sep 2026 | Fridge brands | 2.4K | 3.5% | 10 | ## How are Miele’s branded searches counted? Brandwave collects information about searches that people make online using Miele’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “miele dishwasher” - “miele fridge” - “miele vacuum” - “miele washing machine” ## Which vacuum cleaner brands compete with Miele? - [Henry](/demand/uk/brands/henry-numatic) - [Shark](/demand/uk/brands/shark): Head-to-head: /demand/uk/compare/miele-vs-shark - [Dyson](/demand/uk/brands/dyson): Head-to-head: /demand/uk/compare/dyson-vs-miele - [iRobot](/demand/uk/brands/irobot): Head-to-head: /demand/uk/compare/irobot-vs-miele - [Roborock](/demand/uk/brands/roborock): Head-to-head: /demand/uk/compare/miele-vs-roborock - [Hoover](/demand/uk/brands/hoover): Head-to-head: /demand/uk/compare/hoover-vs-miele - [Eufy](/demand/uk/brands/eufy) - [Gtech](/demand/uk/brands/gtech) - [BISSELL](/demand/uk/brands/bissell) - [Ecovacs](/demand/uk/brands/ecovacs) - [Vax](/demand/uk/brands/vax) - [Samsung](/demand/uk/brands/samsung) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Miele: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/miele This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/miele. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.