--- title: "Mettle: search popularity in the United Kingdom" description: "Mettle is a free business current account app from NatWest for sole traders and small companies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/mettle" publisher: "Brandwave" --- # Mettle: search popularity in the United Kingdom Mettle is a free business current account app from NatWest for sole traders and small companies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Mettle - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among business bank accounts**: 18.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Business bank accounts | 2 | 18.1% | 12.1K | - [Business bank accounts in the UK](/demand/uk/categories/uk-business-bank-accounts) ## Top business bank accounts in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Mettle was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Mettle is the third most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Starling Bank | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Monzo | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Mettle | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Tide | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Revolut | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | ANNA | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about business bank accounts - Asked ChatGPT "Which business bank account should I open for my small business in the UK?": 1. Starling Bank, 2. Mettle, 3. Monzo, 4. Tide - Asked ChatGPT "What are the best business bank accounts in the UK?": 1. Starling Bank, 2. Monzo, 3. Tide, 4. Mettle, 5. Revolut - Asked ChatGPT "What's the best business bank account in the UK for a sole trader?": 1. Starling Bank, 2. Mettle, 3. Monzo, 4. Tide - Searched Google, AI Overview "business bank account": 1. Starling Bank, 2. Monzo, 3. Tide - Searched Google, AI Overview "best business bank account": 1. Starling Bank, 2. Monzo, 3. Tide, 4. Revolut, 5. Mettle Not named in any answer: ANNA. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How has branded search demand for Mettle changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Mettle in the United Kingdom fell from 14.8K to 12.1K. - Across the 12 months ending September 2026, Mettle’s share of searches among business bank accounts in the United Kingdom decreased from 20.8% to 18.1%. - Across the 12 months ending September 2026, Mettle’s share of searches among business bank accounts in the United Kingdom peaked at 20.8% in October 2025 and was lowest at 16.8% in November 2025. ## How did search popularity change for United Kingdom business bank accounts in September 2026? - In September 2026, Monzo gained share of searches among business bank accounts in the United Kingdom, from 8.3% to 9.9%. - In September 2026, Revolut lost share of searches among business bank accounts in the United Kingdom, from 50.6% to 49.6%. - Estimated monthly branded searches for Starling Bank in the United Kingdom rose 22.2% over 12 measured months, from 720 to 880 in September 2026. - Estimated monthly branded searches for ANNA in the United Kingdom fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026. - Estimated monthly branded searches for Mettle in the United Kingdom fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026. - Estimated monthly branded searches for Tide in the United Kingdom fell 16.4% over 12 measured months, from 13.4K to 11.2K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Business bank accounts | 14.8K | 20.8% | 2 | | Nov 2025 | Business bank accounts | 12.1K | 16.8% | 3 | | Dec 2025 | Business bank accounts | 9.9K | 17.8% | 3 | | Jan 2026 | Business bank accounts | 14.8K | 19.9% | 2 | | Feb 2026 | Business bank accounts | 12.1K | 17.5% | 3 | | Mar 2026 | Business bank accounts | 14.8K | 20.2% | 2 | | Apr 2026 | Business bank accounts | 12.1K | 17.2% | 3 | | May 2026 | Business bank accounts | 12.1K | 17.3% | 3 | | Jun 2026 | Business bank accounts | 12.1K | 17.6% | 3 | | Jul 2026 | Business bank accounts | 12.1K | 18.1% | 2 | | Aug 2026 | Business bank accounts | 12.1K | 18.5% | 2 | | Sep 2026 | Business bank accounts | 12.1K | 18.1% | 2 | ## How are Mettle’s branded searches counted? Brandwave collects information about searches that people make online using Mettle’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “mettle” ## Which business bank accounts compete with Mettle? - [Revolut](/demand/uk/brands/revolut): Head-to-head: /demand/uk/compare/mettle-vs-revolut - [Tide](/demand/uk/brands/tide-business): Head-to-head: /demand/uk/compare/mettle-vs-tide-business - [Monzo](/demand/uk/brands/monzo): Head-to-head: /demand/uk/compare/mettle-vs-monzo - [ANNA](/demand/uk/brands/anna-money): Head-to-head: /demand/uk/compare/anna-money-vs-mettle - [Starling Bank](/demand/uk/brands/starling-bank): Head-to-head: /demand/uk/compare/mettle-vs-starling-bank ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Mettle: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/mettle This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/mettle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.