---
title: "Melitta: search popularity in the United Kingdom"
description: "Melitta makes coffee filters, pour-over cones and coffee machines. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/brands/melitta"
publisher: "Brandwave"
---

# Melitta: search popularity in the United Kingdom

Melitta makes coffee filters, pour-over cones and coffee machines. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Melitta
- **Market**: United Kingdom
- **Measured month**: Sep 2026
- **Share of Search among coffee machine brands**: 0.76%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Coffee machine brands | 13 | 0.76% | 2.9K |

- [Coffee machine brands](/demand/uk/categories/uk-coffee-machine-brands)

## Top coffee machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Melitta did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| De'Longhi | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Philips | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Sage | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Jura | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Tassimo | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Nespresso | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Gaggia | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Ninja | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Lavazza | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Dolce Gusto | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Krups | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Melitta | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about coffee machine brands

- Asked ChatGPT "Which coffee machine should I buy in the UK?": 1. De'Longhi, 2. Philips, 3. Sage, 4. Nespresso
- Asked ChatGPT "What are the best coffee machine brands?": 1. De'Longhi, 2. Jura, 3. Sage, 4. Philips, 5. Nespresso, 6. Gaggia
- Asked ChatGPT "What is the best bean to cup coffee machine?": 1. De'Longhi, 2. Philips, 3. Jura
- Searched Google, AI Overview "coffee machine": 1. De'Longhi, 2. Tassimo, 3. Sage
- Searched Google, AI Overview "bean to cup coffee machine": 1. Philips, 2. De'Longhi

Not named in any answer: Ninja, Lavazza, Smeg, Dolce Gusto, Krups and Melitta.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026.

## How has branded search demand for Melitta changed in the United Kingdom over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Melitta in the United Kingdom fell from 3.6K to 2.9K.
- Across the 12 months ending September 2026, Melitta’s share of searches among coffee machine brands in the United Kingdom held steady, from 0.82% to 0.76%.

## How did search popularity change for United Kingdom coffee machine brands in September 2026?

- In September 2026, Lavazza overtook Smeg and 3 others to rank 5th among coffee machine brands in the United Kingdom, with 5.8% of the searches.
- In September 2026, De'Longhi overtook Sage to rank 2nd among coffee machine brands in the United Kingdom, with 19.3% of the searches.
- In September 2026, Tassimo gained share of searches among coffee machine brands in the United Kingdom, from 4.2% to 4.7%.
- In September 2026, Ninja lost share of searches among coffee machine brands in the United Kingdom, from 30.9% to 28.6%.
- In September 2026, Sage lost share of searches among coffee machine brands in the United Kingdom, from 20.8% to 19.3%.
- In September 2026, Smeg lost share of searches among coffee machine brands in the United Kingdom, from 6.2% to 4.7%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Coffee machine brands | 3.6K | 0.82% | 13 |
| Nov 2025 | Coffee machine brands | 4.4K | 0.64% | 13 |
| Dec 2025 | Coffee machine brands | 4.4K | 0.74% | 13 |
| Jan 2026 | Coffee machine brands | 3.6K | 0.82% | 13 |
| Feb 2026 | Coffee machine brands | 2.9K | 0.89% | 13 |
| Mar 2026 | Coffee machine brands | 2.9K | 0.9% | 13 |
| Apr 2026 | Coffee machine brands | 2.4K | 0.75% | 13 |
| May 2026 | Coffee machine brands | 2.4K | 0.76% | 13 |
| Jun 2026 | Coffee machine brands | 2.4K | 0.79% | 13 |
| Jul 2026 | Coffee machine brands | 2.4K | 0.77% | 13 |
| Aug 2026 | Coffee machine brands | 2.9K | 0.82% | 13 |
| Sep 2026 | Coffee machine brands | 2.9K | 0.76% | 13 |

## How are Melitta’s branded searches counted?

Brandwave collects information about searches that people make online using Melitta’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “melitta coffee machine”

## Which coffee machine brands compete with Melitta?

- [Ninja](/demand/uk/brands/ninja-kitchen)
- [De'Longhi](/demand/uk/brands/delonghi)
- [Sage](/demand/uk/brands/sage-appliances)
- [Nespresso](/demand/uk/brands/nespresso)
- [Lavazza](/demand/uk/brands/lavazza)
- [Smeg](/demand/uk/brands/smeg)
- [Tassimo](/demand/uk/brands/tassimo)
- [Dolce Gusto](/demand/uk/brands/dolce-gusto): Head-to-head: /demand/uk/compare/dolce-gusto-vs-melitta
- [Philips](/demand/uk/brands/philips): Head-to-head: /demand/uk/compare/melitta-vs-philips
- [Krups](/demand/uk/brands/krups): Head-to-head: /demand/uk/compare/krups-vs-melitta
- [Jura](/demand/uk/brands/jura): Head-to-head: /demand/uk/compare/jura-vs-melitta
- [Gaggia](/demand/uk/brands/gaggia): Head-to-head: /demand/uk/compare/gaggia-vs-melitta

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Melitta: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/melitta

This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/melitta. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.