--- title: "MBNA: search popularity in the United Kingdom" description: "MBNA is a credit card issuer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/mbna" publisher: "Brandwave" --- # MBNA: search popularity in the United Kingdom MBNA is a credit card issuer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: MBNA - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among credit cards**: 12.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Credit cards | 4 | 12.9% | 110K | - [Credit cards](/demand/uk/categories/uk-credit-cards) ## Top credit cards in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, MBNA did not appear in any of the five answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | American Express | 1 of 3 | 0 of 2 | 1 of 5 | | Barclaycard | 3 of 3 | 0 of 2 | 3 of 5 | | Capital One | 0 of 3 | 0 of 2 | 0 of 5 | | MBNA | 0 of 3 | 0 of 2 | 0 of 5 | | Tesco Bank | 0 of 3 | 0 of 2 | 0 of 5 | | Aqua | 0 of 3 | 0 of 2 | 0 of 5 | | Vanquis | 0 of 3 | 0 of 2 | 0 of 5 | | Virgin Money | 0 of 3 | 1 of 2 | 1 of 5 | | Zopa | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about credit cards - Asked ChatGPT "Which credit card should I use in the UK?": 1. American Express, 2. Barclaycard - Asked ChatGPT "What are the best credit cards in the UK?": 1. Barclaycard - Asked ChatGPT "What's the best credit card in the UK for everyday spending?": 1. Barclaycard - Searched Google, AI Overview "credit cards uk": named none of the brands we track - Searched Google, AI Overview "business credit cards": 1. Virgin Money Not named in any answer: Capital One, MBNA, Tesco Bank, Aqua, Vanquis and Zopa. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 19, 2026. ## How has branded search demand for MBNA changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for MBNA in the United Kingdom fell from 135K to 110K. - Across the 12 months ending September 2026, MBNA’s share of searches among credit cards in the United Kingdom peaked at 13.6% in November 2025 and was lowest at 11.5% in May 2026. ## How did search popularity change for United Kingdom credit cards in September 2026? - In September 2026, American Express overtook Barclaycard to become the leader among credit cards in the United Kingdom, with 23.5% of the searches. - In September 2026, Capital One gained share of searches among credit cards in the United Kingdom, from 22.2% to 23.5%. - In September 2026, MBNA gained share of searches among credit cards in the United Kingdom, from 12.2% to 12.9%. - In September 2026, Barclaycard lost share of searches among credit cards in the United Kingdom, from 27.2% to 23.5%. - Estimated monthly branded searches for Vanquis in the United Kingdom fell 32.9% over 12 measured months, from 33.1K to 22.2K in September 2026. - Estimated monthly branded searches for Tesco Bank in the United Kingdom fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Credit cards | 135K | 13% | 4 | | Nov 2025 | Credit cards | 135K | 13.6% | 4 | | Dec 2025 | Credit cards | 110K | 12.3% | 4 | | Jan 2026 | Credit cards | 135K | 12.9% | 4 | | Feb 2026 | Credit cards | 110K | 12.1% | 4 | | Mar 2026 | Credit cards | 135K | 13.6% | 4 | | Apr 2026 | Credit cards | 110K | 11.5% | 4 | | May 2026 | Credit cards | 110K | 11.5% | 4 | | Jun 2026 | Credit cards | 110K | 12.2% | 4 | | Jul 2026 | Credit cards | 110K | 12.2% | 4 | | Aug 2026 | Credit cards | 110K | 12.2% | 4 | | Sep 2026 | Credit cards | 110K | 12.9% | 4 | ## How are MBNA’s branded searches counted? Brandwave collects information about searches that people make online using MBNA’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “mbna” ## Which credit cards compete with MBNA? - [American Express](/demand/uk/brands/american-express): Head-to-head: /demand/uk/compare/american-express-vs-mbna - [Barclaycard](/demand/uk/brands/barclaycard): Head-to-head: /demand/uk/compare/barclaycard-vs-mbna - [Capital One](/demand/uk/brands/capital-one): Head-to-head: /demand/uk/compare/capital-one-vs-mbna - [Tesco Bank](/demand/uk/brands/tesco-bank-credit-cards): Head-to-head: /demand/uk/compare/mbna-vs-tesco-bank-credit-cards - [Aqua](/demand/uk/brands/aqua-card): Head-to-head: /demand/uk/compare/aqua-card-vs-mbna - [Vanquis](/demand/uk/brands/vanquis) - [Virgin Money](/demand/uk/brands/virgin-money-credit-cards) - [Zopa](/demand/uk/brands/zopa) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "MBNA: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/mbna This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/mbna. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.