--- title: "Master of Malt: search popularity in the United Kingdom" description: "Master of Malt sells whisky and spirits online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/master-of-malt" publisher: "Brandwave" --- # Master of Malt: search popularity in the United Kingdom Master of Malt sells whisky and spirits online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Master of Malt - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among whisky retailers**: 48% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Whisky retailers | 1 | 48% | 49.5K | - [Whisky retailers](/demand/uk/categories/uk-whisky-retailers) ## Top whisky retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Master of Malt was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Master of Malt is the most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Master of Malt | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | The Whisky Exchange | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | The Whisky Shop | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Royal Mile Whiskies | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Hard To Find Whisky | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Amathus | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about whisky retailers - Asked ChatGPT "What's the best website to buy whisky in the UK?": 1. Master of Malt, 2. The Whisky Exchange, 3. Hard To Find Whisky - Asked ChatGPT "Where can I buy rare or limited edition whisky in the UK?": 1. The Whisky Exchange, 2. Royal Mile Whiskies, 3. Master of Malt - Asked ChatGPT "Which UK online shops are good for whisky gifts?": 1. Master of Malt, 2. The Whisky Shop, 3. The Whisky Exchange - Searched Google, AI Overview "single malt whisky": 1. The Whisky Shop - Searched Google, AI Overview "whisky gifts": named none of the brands we track Not named in any answer: Amathus. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 28, 2026. ## How has branded search demand for Master of Malt changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Master of Malt in the United Kingdom rose from 40.5K to 49.5K. - Across the 12 months ending September 2026, Master of Malt’s share of searches among whisky retailers in the United Kingdom increased from 43.5% to 48%. - Across the 12 months ending September 2026, Master of Malt’s share of searches among whisky retailers in the United Kingdom peaked at 55.6% in November 2025 and was lowest at 36.9% in July 2026. ## How did search popularity change for United Kingdom whisky retailers in September 2026? - In September 2026, Master of Malt gained share of searches among whisky retailers in the United Kingdom, from 38.2% to 48%. - In September 2026, Royal Mile Whiskies lost share of searches among whisky retailers in the United Kingdom, from 17.1% to 11.7%. - In September 2026, The Whisky Shop lost share of searches among whisky retailers in the United Kingdom, from 25.6% to 21.5%. - In September 2026, Hard To Find Whisky lost share of searches among whisky retailers in the United Kingdom, from 3.3% to 2.8%. - In September 2026, The Whisky Exchange rose from 4th to 3rd among whisky retailers in the United Kingdom. - Estimated monthly branded searches for Amathus in the United Kingdom fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Whisky retailers | 40.5K | 43.5% | 1 | | Nov 2025 | Whisky retailers | 74K | 55.6% | 1 | | Dec 2025 | Whisky retailers | 74K | 51.6% | 1 | | Jan 2026 | Whisky retailers | 33.1K | 45.5% | 1 | | Feb 2026 | Whisky retailers | 27.1K | 40.6% | 1 | | Mar 2026 | Whisky retailers | 33.1K | 42.7% | 1 | | Apr 2026 | Whisky retailers | 33.1K | 44.2% | 1 | | May 2026 | Whisky retailers | 33.1K | 39.6% | 1 | | Jun 2026 | Whisky retailers | 33.1K | 41.7% | 1 | | Jul 2026 | Whisky retailers | 27.1K | 36.9% | 1 | | Aug 2026 | Whisky retailers | 33.1K | 38.2% | 1 | | Sep 2026 | Whisky retailers | 49.5K | 48% | 1 | ## How are Master of Malt’s branded searches counted? Brandwave collects information about searches that people make online using Master of Malt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “master of malt” ## Which whisky retailers compete with Master of Malt? - [The Whisky Shop](/demand/uk/brands/the-whisky-shop): Head-to-head: /demand/uk/compare/master-of-malt-vs-the-whisky-shop - [The Whisky Exchange](/demand/uk/brands/the-whisky-exchange): Head-to-head: /demand/uk/compare/master-of-malt-vs-the-whisky-exchange - [Royal Mile Whiskies](/demand/uk/brands/royal-mile-whiskies): Head-to-head: /demand/uk/compare/master-of-malt-vs-royal-mile-whiskies - [Hard To Find Whisky](/demand/uk/brands/hard-to-find-whisky): Head-to-head: /demand/uk/compare/hard-to-find-whisky-vs-master-of-malt - [Amathus](/demand/uk/brands/amathus): Head-to-head: /demand/uk/compare/amathus-vs-master-of-malt ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Master of Malt: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/master-of-malt This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/master-of-malt. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.