--- title: "Marshall: search popularity in the United Kingdom" description: "Marshall offers portable Bluetooth speakers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/marshall-audio" publisher: "Brandwave" --- # Marshall: search popularity in the United Kingdom Marshall offers portable Bluetooth speakers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Marshall - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among headphone brands**: 2.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Headphone brands | 8 | 2.2% | 14.8K | | Speaker brands | 5 | 8.3% | 18.1K | - [Headphone brands](/demand/uk/categories/uk-headphone-brands) - [Speaker brands](/demand/uk/categories/uk-speaker-brands) ## Top headphone brands in ChatGPT and Google AI Overviews In three ChatGPT questions, Marshall did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Sony | 1st | 3 of 3 | 3 of 3 | | Bose | 2nd | 3 of 3 | 3 of 3 | | Sennheiser | 3rd | 2 of 3 | 2 of 3 | | Apple AirPods | 4th | 2 of 3 | 2 of 3 | | JBL | 5th | 1 of 3 | 1 of 3 | | Soundcore | 6th | 1 of 3 | 1 of 3 | | Beats | Not ranked | 0 of 3 | 0 of 3 | | Shokz | Not ranked | 0 of 3 | 0 of 3 | | Skullcandy | Not ranked | 0 of 3 | 0 of 3 | | Marshall | Not ranked | 0 of 3 | 0 of 3 | | Bowers & Wilkins | Not ranked | 0 of 3 | 0 of 3 | | Jabra | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about headphone brands - Asked ChatGPT "Which headphones should I buy in the UK?": 1. Sony, 2. Sennheiser, 3. Bose - Asked ChatGPT "What are the best headphone brands?": 1. Sony, 2. Bose, 3. Sennheiser, 4. Apple AirPods, 5. JBL, 6. Soundcore - Asked ChatGPT "What are the best wireless earbuds?": 1. Sony, 2. Apple AirPods, 3. Bose Not named in any answer: Beats, Shokz, Skullcandy, Marshall, Bowers & Wilkins and Jabra. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How has branded search demand for Marshall changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Marshall in the United Kingdom fell from 40.3K to 32.9K. - Across the 12 months ending September 2026, Marshall’s share of searches among headphone brands in the United Kingdom held steady, from 2.6% to 2.2%. - Across the 12 months ending September 2026, Marshall’s share of searches among speaker brands in the United Kingdom decreased from 9.1% to 8.3%. - Across the 12 months ending September 2026, Marshall’s share of searches among speaker brands in the United Kingdom peaked at 10.8% in November 2025 and was lowest at 7.1% in April 2026. ## How did search popularity change for United Kingdom headphone brands in September 2026? - In September 2026, Beats overtook JBL to rank 4th among headphone brands in the United Kingdom, with 7.5% of the searches. - In September 2026, Apple AirPods gained share of searches among headphone brands in the United Kingdom, from 54.6% to 55.7%. - In September 2026, JBL lost share of searches among headphone brands in the United Kingdom, from 7.8% to 6.5%. - In September 2026, Shokz lost share of searches among headphone brands in the United Kingdom, from 4% to 3.4%. - In September 2026, Skullcandy lost share of searches among headphone brands in the United Kingdom, from 4% to 3.4%. - Bose’s share of searches among headphone brands in the United Kingdom has gained ground for 3 months in a row, from 8.3% to 8.9% in September 2026. ## How did search popularity change for United Kingdom speaker brands in September 2026? - In September 2026, Soundcore overtook Ruark Audio to rank 7th among speaker brands in the United Kingdom, with 3.7% of the searches. - In September 2026, Sonos gained share of searches among speaker brands in the United Kingdom, from 20.6% to 22.8%. - In September 2026, Bose gained share of searches among speaker brands in the United Kingdom, from 9.3% to 10.2%. - In September 2026, Marshall gained share of searches among speaker brands in the United Kingdom, from 7.5% to 8.3%. - In September 2026, JBL lost share of searches among speaker brands in the United Kingdom, from 30.8% to 27.8%. - In September 2026, Bang & Olufsen lost share of searches among speaker brands in the United Kingdom, from 11.3% to 10.2%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Headphone brands | 18.1K | 2.6% | 8 | | Nov 2025 | Headphone brands | 27.1K | 2.3% | 8 | | Dec 2025 | Headphone brands | 27.1K | 2.7% | 6 | | Jan 2026 | Headphone brands | 18.1K | 2.6% | 8 | | Feb 2026 | Headphone brands | 14.8K | 2.7% | 7 | | Mar 2026 | Headphone brands | 14.8K | 2.6% | 8 | | Apr 2026 | Headphone brands | 14.8K | 2.9% | 8 | | May 2026 | Headphone brands | 14.8K | 3.1% | 8 | | Jun 2026 | Headphone brands | 12.1K | 2.6% | 8 | | Jul 2026 | Headphone brands | 12.1K | 2.6% | 8 | | Aug 2026 | Headphone brands | 12.1K | 2.2% | 8 | | Sep 2026 | Headphone brands | 14.8K | 2.2% | 8 | | Oct 2025 | Speaker brands | 22.2K | 9.1% | 5 | | Nov 2025 | Speaker brands | 33.1K | 10.8% | 4 | | Dec 2025 | Speaker brands | 33.1K | 10.1% | 5 | | Jan 2026 | Speaker brands | 22.2K | 9.7% | 4 | | Feb 2026 | Speaker brands | 14.8K | 8.1% | 6 | | Mar 2026 | Speaker brands | 18.1K | 8.7% | 5 | | Apr 2026 | Speaker brands | 18.1K | 7.1% | 5 | | May 2026 | Speaker brands | 18.1K | 7.2% | 5 | | Jun 2026 | Speaker brands | 18.1K | 7.5% | 5 | | Jul 2026 | Speaker brands | 18.1K | 8.2% | 5 | | Aug 2026 | Speaker brands | 18.1K | 7.5% | 5 | | Sep 2026 | Speaker brands | 18.1K | 8.3% | 5 | ## How are Marshall’s branded searches counted? Brandwave collects information about searches that people make online using Marshall’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “marshall headphones” - “marshall speaker” ## Which headphone brands compete with Marshall? - [Apple AirPods](/demand/uk/brands/airpods) - [Sony](/demand/uk/brands/sony) - [Bose](/demand/uk/brands/bose) - [Beats](/demand/uk/brands/beats) - [JBL](/demand/uk/brands/jbl): Head-to-head: /demand/uk/compare/jbl-vs-marshall-audio - [Shokz](/demand/uk/brands/shokz): Head-to-head: /demand/uk/compare/marshall-audio-vs-shokz - [Skullcandy](/demand/uk/brands/skullcandy): Head-to-head: /demand/uk/compare/marshall-audio-vs-skullcandy - [Soundcore](/demand/uk/brands/soundcore): Head-to-head: /demand/uk/compare/marshall-audio-vs-soundcore - [Sennheiser](/demand/uk/brands/sennheiser): Head-to-head: /demand/uk/compare/marshall-audio-vs-sennheiser - [Bowers & Wilkins](/demand/uk/brands/bowers-wilkins) - [Jabra](/demand/uk/brands/jabra) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Marshall: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/marshall-audio This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/marshall-audio. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.