--- title: "Magners: search popularity in the United Kingdom" description: "Magners is an Irish cider brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/magners" publisher: "Brandwave" --- # Magners: search popularity in the United Kingdom Magners is an Irish cider brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Magners - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among cider brands**: 2.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cider brands | 7 | 2.7% | 2.4K | - [Cider brands in the UK](/demand/uk/categories/uk-cider-brands) ## Top cider brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Magners was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Magners is the sixth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Thatchers | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Westons | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Aspall | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Kopparberg | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Strongbow | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Magners | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Old Mout | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Rekorderlig | 8th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about cider brands - Asked ChatGPT "What's the best cider brand in the UK?": 1. Thatchers, 2. Westons, 3. Aspall, 4. Kopparberg, 5. Strongbow - Asked ChatGPT "What are the most popular cider brands in the UK?": 1. Thatchers, 2. Strongbow, 3. Kopparberg, 4. Westons, 5. Magners, 6. Old Mout, 7. Rekorderlig, 8. Aspall - Asked ChatGPT "Which UK cider brand makes the best apple cider?": 1. Thatchers, 2. Westons, 3. Aspall - Searched Google, AI Overview "cider": named none of the brands we track - Searched Google, AI Overview "best cider": 1. Westons, 2. Thatchers, 3. Aspall Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How has branded search demand for Magners changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Magners in the United Kingdom fell from 2.9K to 2.4K. - Across the 12 months ending September 2026, Magners’ share of searches among cider brands in the United Kingdom peaked at 3.4% in March 2026 and was lowest at 2.1% in May 2026. ## How did search popularity change for United Kingdom cider brands in September 2026? - In September 2026, Thatchers gained share of searches among cider brands in the United Kingdom, from 35.8% to 37.3%. - In September 2026, Westons gained share of searches among cider brands in the United Kingdom, from 16.1% to 16.8%. - In September 2026, Kopparberg lost share of searches among cider brands in the United Kingdom, from 19.7% to 16.8%. - In September 2026, Magners rose from 8th to 7th among cider brands in the United Kingdom. - In September 2026, Old Mout fell from 7th to 8th among cider brands in the United Kingdom. - Estimated monthly branded searches for Strongbow in the United Kingdom fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cider brands | 2.9K | 2.7% | 7 | | Nov 2025 | Cider brands | 2.4K | 2.8% | 7 | | Dec 2025 | Cider brands | 2.9K | 2.6% | 7 | | Jan 2026 | Cider brands | 1.9K | 2.5% | 7 | | Feb 2026 | Cider brands | 1.9K | 2.7% | 7 | | Mar 2026 | Cider brands | 2.9K | 3.4% | 7 | | Apr 2026 | Cider brands | 2.4K | 2.4% | 7 | | May 2026 | Cider brands | 2.9K | 2.1% | 7 | | Jun 2026 | Cider brands | 2.9K | 2.5% | 7 | | Jul 2026 | Cider brands | 2.9K | 2.4% | 7 | | Aug 2026 | Cider brands | 2.9K | 2.6% | 8 | | Sep 2026 | Cider brands | 2.4K | 2.7% | 7 | ## How are Magners’ branded searches counted? Brandwave collects information about searches that people make online using Magners’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “magners” ## Which cider brands compete with Magners? - [Thatchers](/demand/uk/brands/thatchers) - [Kopparberg](/demand/uk/brands/kopparberg) - [Westons](/demand/uk/brands/westons-cider): Head-to-head: /demand/uk/compare/magners-vs-westons-cider - [Rekorderlig](/demand/uk/brands/rekorderlig): Head-to-head: /demand/uk/compare/magners-vs-rekorderlig - [Strongbow](/demand/uk/brands/strongbow): Head-to-head: /demand/uk/compare/magners-vs-strongbow - [Aspall](/demand/uk/brands/aspall): Head-to-head: /demand/uk/compare/aspall-vs-magners - [Old Mout](/demand/uk/brands/old-mout): Head-to-head: /demand/uk/compare/magners-vs-old-mout ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Magners: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/magners This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/magners. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.