--- title: "Mackie's of Scotland: search popularity in the United Kingdom" description: "Mackie's of Scotland makes ice cream, crisps and chocolate. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/mackies" publisher: "Brandwave" --- # Mackie's of Scotland: search popularity in the United Kingdom Mackie's of Scotland makes ice cream, crisps and chocolate. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Mackie's of Scotland - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among ice cream brands**: 5.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Ice cream brands | 5 | 5.8% | 2.9K | - [Ice cream brands in the UK](/demand/uk/categories/uk-ice-cream-brands) ## Top ice cream brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Mackie's of Scotland was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Mackie's of Scotland is the fifth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Haagen-Dazs | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Ben & Jerry's | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Magnum | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | Kelly's of Cornwall | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Mackie's of Scotland | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Carte D'Or | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Jude's | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Halo Top | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about ice cream brands - Asked ChatGPT "What's the best ice cream brand in the UK?": 1. Haagen-Dazs, 2. Ben & Jerry's, 3. Mackie's of Scotland, 4. Jude's - Asked ChatGPT "Which supermarket ice cream is best in the UK?": 1. Haagen-Dazs - Asked ChatGPT "What are the most popular ice cream brands in the UK?": 1. Magnum, 2. Ben & Jerry's, 3. Haagen-Dazs, 4. Carte D'Or, 5. Kelly's of Cornwall, 6. Mackie's of Scotland - Searched Google, AI Overview "best ice cream": 1. Haagen-Dazs, 2. Kelly's of Cornwall Not named in any answer: Halo Top. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How has branded search demand for Mackie's of Scotland changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Mackie's of Scotland in the United Kingdom fell from 3.6K to 2.9K. - Across the 12 months ending September 2026, Mackie's of Scotland’s share of searches among ice cream brands in the United Kingdom decreased from 7.9% to 5.8%. - Across the 12 months ending September 2026, Mackie's of Scotland’s share of searches among ice cream brands in the United Kingdom peaked at 8.8% in December 2025 and was lowest at 4.1% in June 2026. ## How did search popularity change for United Kingdom ice cream brands in September 2026? - In September 2026, Haagen-Dazs gained share of searches among ice cream brands in the United Kingdom, from 36.6% to 44.3%. - In September 2026, Halo Top gained share of searches among ice cream brands in the United Kingdom, from 8.9% to 10.8%. - In September 2026, Mackie's of Scotland gained share of searches among ice cream brands in the United Kingdom, from 4.9% to 5.8%. - In September 2026, Magnum lost share of searches among ice cream brands in the United Kingdom, from 30% to 19.8%. - Ben & Jerry's’ share of searches among ice cream brands in the United Kingdom has lost ground for 3 months in a row, from 2.2% to 1.2% in September 2026. - Estimated monthly branded searches for Kelly's of Cornwall in the United Kingdom rose 51.3% over 12 measured months, from 390 to 590 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Ice cream brands | 3.6K | 7.9% | 5 | | Nov 2025 | Ice cream brands | 3.6K | 8.4% | 5 | | Dec 2025 | Ice cream brands | 3.6K | 8.8% | 4 | | Jan 2026 | Ice cream brands | 3.6K | 7.9% | 5 | | Feb 2026 | Ice cream brands | 2.9K | 6.5% | 5 | | Mar 2026 | Ice cream brands | 3.6K | 6.5% | 5 | | Apr 2026 | Ice cream brands | 3.6K | 5.4% | 5 | | May 2026 | Ice cream brands | 4.4K | 4.9% | 5 | | Jun 2026 | Ice cream brands | 3.6K | 4.1% | 5 | | Jul 2026 | Ice cream brands | 3.6K | 4.3% | 6 | | Aug 2026 | Ice cream brands | 3.6K | 4.9% | 5 | | Sep 2026 | Ice cream brands | 2.9K | 5.8% | 5 | ## How are Mackie's of Scotland’s branded searches counted? Brandwave collects information about searches that people make online using Mackie's of Scotland’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “mackies” ## Which ice cream brands compete with Mackie's of Scotland? - [Haagen-Dazs](/demand/uk/brands/haagen-dazs) - [Magnum](/demand/uk/brands/magnum): Head-to-head: /demand/uk/compare/mackies-vs-magnum - [Jude's](/demand/uk/brands/judes): Head-to-head: /demand/uk/compare/judes-vs-mackies - [Halo Top](/demand/uk/brands/halo-top): Head-to-head: /demand/uk/compare/halo-top-vs-mackies - [Carte D'Or](/demand/uk/brands/carte-dor): Head-to-head: /demand/uk/compare/carte-dor-vs-mackies - [Ben & Jerry's](/demand/uk/brands/ben-and-jerrys): Head-to-head: /demand/uk/compare/ben-and-jerrys-vs-mackies - [Kelly's of Cornwall](/demand/uk/brands/kellys-of-cornwall) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Mackie's of Scotland: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/mackies This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/mackies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.