--- title: "Lynx: search popularity in the United Kingdom" description: "Lynx makes deodorant. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/lynx" publisher: "Brandwave" --- # Lynx: search popularity in the United Kingdom Lynx makes deodorant. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Lynx - **Owned by**: Unilever - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among deodorant brands**: 5.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Deodorant brands | 4 | 5.2% | 9.9K | - [Deodorant brands](/demand/uk/categories/uk-deodorant-brands) ## Top deodorant brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lynx did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Nivea | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Mitchum | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Dove | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Sure | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Native | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Wild | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Fussy | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Lynx | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Old Spice | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Salt of the Earth | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sanex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about deodorant brands - Asked ChatGPT "Which deodorant should I buy in the UK?": 1. Mitchum, 2. Dove, 3. Fussy, 4. Sure - Asked ChatGPT "What are the best deodorant brands?": 1. Dove, 2. Mitchum, 3. Sure, 4. Nivea, 5. Wild, 6. Fussy - Asked ChatGPT "What is the best antiperspirant?": 1. Mitchum - Searched Google, AI Overview "deodorant": 1. Nivea, 2. Native - Searched Google, AI Overview "antiperspirant": 1. Mitchum, 2. Nivea Not named in any answer: Lynx, Old Spice, Salt of the Earth and Sanex. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How has branded search demand for Lynx changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Lynx in the United Kingdom fell from 12.1K to 9.9K. - Across the 12 months ending September 2026, Lynx’s share of searches among deodorant brands in the United Kingdom peaked at 6.6% in December 2025 and was lowest at 3.7% in February 2026. - Across the 12 months ending September 2026, Lynx fell from 3rd to 4th among deodorant brands in the United Kingdom. ## How did search popularity change for United Kingdom deodorant brands in September 2026? - In September 2026, Fussy gained share of searches among deodorant brands in the United Kingdom, from 37.7% to 38.9%. - In September 2026, Lynx gained share of searches among deodorant brands in the United Kingdom, from 4.1% to 5.2%. - In September 2026, Sure gained share of searches among deodorant brands in the United Kingdom, from 4.1% to 5.2%. - In September 2026, Old Spice gained share of searches among deodorant brands in the United Kingdom, from 3.4% to 4.3%. - In September 2026, Salt of the Earth gained share of searches among deodorant brands in the United Kingdom, from 2.7% to 3.5%. - In September 2026, Wild lost share of searches among deodorant brands in the United Kingdom, from 37.7% to 31.8%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Deodorant brands | 12.1K | 5.6% | 3 | | Nov 2025 | Deodorant brands | 12.1K | 5.3% | 3 | | Dec 2025 | Deodorant brands | 12.1K | 6.6% | 4 | | Jan 2026 | Deodorant brands | 8.1K | 4.4% | 4 | | Feb 2026 | Deodorant brands | 6.6K | 3.7% | 5 | | Mar 2026 | Deodorant brands | 8.1K | 4% | 4 | | Apr 2026 | Deodorant brands | 8.1K | 3.9% | 5 | | May 2026 | Deodorant brands | 9.9K | 4.4% | 4 | | Jun 2026 | Deodorant brands | 12.1K | 4.6% | 4 | | Jul 2026 | Deodorant brands | 9.9K | 3.8% | 5 | | Aug 2026 | Deodorant brands | 9.9K | 4.1% | 4 | | Sep 2026 | Deodorant brands | 9.9K | 5.2% | 4 | ## How are Lynx’s branded searches counted? Brandwave collects information about searches that people make online using Lynx’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “lynx deodorant” ## Which deodorant brands compete with Lynx? - [Fussy](/demand/uk/brands/fussy): Head-to-head: /demand/uk/compare/fussy-vs-lynx - [Wild](/demand/uk/brands/wild): Head-to-head: /demand/uk/compare/lynx-vs-wild - [Dove](/demand/uk/brands/dove): Head-to-head: /demand/uk/compare/dove-vs-lynx - [Sure](/demand/uk/brands/sure-deodorant): Head-to-head: /demand/uk/compare/lynx-vs-sure-deodorant - [Old Spice](/demand/uk/brands/old-spice): Head-to-head: /demand/uk/compare/lynx-vs-old-spice - [Salt of the Earth](/demand/uk/brands/salt-of-the-earth) - [Mitchum](/demand/uk/brands/mitchum) - [Nivea](/demand/uk/brands/nivea) - [Sanex](/demand/uk/brands/sanex) - [Native](/demand/uk/brands/native) ## Who owns Lynx? Lynx is owned by Unilever. Brandwave also tracks Ben & Jerry's, Carte D'Or, Dove, Magnum, Sure, TRESemmé and Wild, owned by the same company, in the United Kingdom. - [Unilever](/demand/uk/companies/unilever): Owns 33 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Lynx? Lynx is owned by Unilever. Brandwave also tracks Ben & Jerry's, Carte D'Or, Dove, Magnum, Sure, TRESemmé and Wild, owned by the same company, in the United Kingdom. ## Cite this page Brandwave. "Lynx: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/lynx This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/lynx. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.