---
title: "Lyca Mobile: search popularity in the United Kingdom"
description: "Lyca Mobile is a SIM-only mobile network. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/brands/lyca-mobile"
publisher: "Brandwave"
---

# Lyca Mobile: search popularity in the United Kingdom

Lyca Mobile is a SIM-only mobile network. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Lyca Mobile
- **Market**: United Kingdom
- **Measured month**: Sep 2026
- **Share of Search among mobile networks**: 2.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Mobile networks | 11 | 2.9% | 135K |

- [Mobile networks](/demand/uk/categories/uk-mobile-networks)

## How has branded search demand for Lyca Mobile changed in the United Kingdom over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Lyca Mobile in the United Kingdom fell from 165K to 135K.
- Across the 12 months ending September 2026, Lyca Mobile’s share of searches among mobile networks in the United Kingdom peaked at 4.3% in June 2026 and was lowest at 2.5% in November 2025.
- Across the 12 months ending September 2026, Lyca Mobile fell from 10th to 11th among mobile networks in the United Kingdom.

## How did search popularity change for United Kingdom mobile networks in September 2026?

- In September 2026, Sky overtook iD Mobile to rank 6th among mobile networks in the United Kingdom, with 8% of the searches.
- In September 2026, VOXI overtook Lebara to rank 8th among mobile networks in the United Kingdom, with 5.3% of the searches.
- In September 2026, EE gained share of searches among mobile networks in the United Kingdom, from 20.4% to 22.6%.
- In September 2026, O2 gained share of searches among mobile networks in the United Kingdom, from 9% to 10.2%.
- In September 2026, giffgaff lost share of searches among mobile networks in the United Kingdom, from 13% to 11.9%.
- In September 2026, Tesco Mobile lost share of searches among mobile networks in the United Kingdom, from 13% to 11.9%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Mobile networks | 165K | 3% | 10 |
| Nov 2025 | Mobile networks | 135K | 2.5% | 11 |
| Dec 2025 | Mobile networks | 135K | 3.1% | 11 |
| Jan 2026 | Mobile networks | 165K | 3.7% | 10 |
| Feb 2026 | Mobile networks | 135K | 3.4% | 10 |
| Mar 2026 | Mobile networks | 135K | 3.3% | 11 |
| Apr 2026 | Mobile networks | 135K | 3.4% | 10 |
| May 2026 | Mobile networks | 135K | 3.5% | 10 |
| Jun 2026 | Mobile networks | 165K | 4.3% | 10 |
| Jul 2026 | Mobile networks | 135K | 3.6% | 10 |
| Aug 2026 | Mobile networks | 135K | 3.2% | 11 |
| Sep 2026 | Mobile networks | 135K | 2.9% | 11 |

## How are Lyca Mobile’s branded searches counted?

Brandwave collects information about searches that people make online using Lyca Mobile’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “lyca mobile”

## Which mobile networks compete with Lyca Mobile?

- [EE](/demand/uk/brands/ee-uk)
- [giffgaff](/demand/uk/brands/giffgaff)
- [Tesco Mobile](/demand/uk/brands/tesco-mobile)
- [Vodafone](/demand/uk/brands/vodafone-uk)
- [O2](/demand/uk/brands/o2-uk)
- [Sky](/demand/uk/brands/sky-uk)
- [iD Mobile](/demand/uk/brands/id-mobile): Head-to-head: /demand/uk/compare/id-mobile-vs-lyca-mobile
- [VOXI](/demand/uk/brands/voxi): Head-to-head: /demand/uk/compare/lyca-mobile-vs-voxi
- [Lebara](/demand/uk/brands/lebara-uk): Head-to-head: /demand/uk/compare/lebara-uk-vs-lyca-mobile
- [Three](/demand/uk/brands/three-uk): Head-to-head: /demand/uk/compare/lyca-mobile-vs-three-uk
- [SMARTY](/demand/uk/brands/smarty-mobile): Head-to-head: /demand/uk/compare/lyca-mobile-vs-smarty-mobile

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Lyca Mobile: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/lyca-mobile

This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/lyca-mobile. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.