--- title: "LoveCrafts: search popularity in the United Kingdom" description: "LoveCrafts sells yarn, patterns and craft supplies online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/lovecrafts" publisher: "Brandwave" --- # LoveCrafts: search popularity in the United Kingdom LoveCrafts sells yarn, patterns and craft supplies online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: LoveCrafts - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among yarn shops**: 25.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Yarn shops | 2 | 25.1% | 49.5K | - [Yarn shops](/demand/uk/categories/uk-yarn-shops) ## Top yarn shops in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, LoveCrafts was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. LoveCrafts is the second most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wool Warehouse | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | LoveCrafts | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Hobbycraft | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Black Sheep Wools | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Hobbii | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Wool and the Gang | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Laughing Hens | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about yarn shops - Asked ChatGPT "What's the best online yarn shop in the UK?": 1. Wool Warehouse, 2. LoveCrafts - Asked ChatGPT "Where can I buy cheap but good quality knitting yarn in the UK?": 1. Wool Warehouse, 2. LoveCrafts, 3. Black Sheep Wools, 4. Hobbycraft - Asked ChatGPT "Which UK shops sell crochet kits for beginners?": 1. Hobbycraft, 2. LoveCrafts - Searched Google, AI Overview "knitting wool": 1. Hobbycraft Not named in any answer: Hobbii, Wool and the Gang and Laughing Hens. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 28, 2026. ## How has branded search demand for LoveCrafts changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for LoveCrafts in the United Kingdom fell from 60.5K to 49.5K. - Across the 12 months ending September 2026, LoveCrafts’ share of searches among yarn shops in the United Kingdom peaked at 28% in January 2026 and was lowest at 23.1% in December 2025. ## How did search popularity change for United Kingdom yarn shops in September 2026? - In September 2026, Wool and the Gang gained share of searches among yarn shops in the United Kingdom, from 3.4% to 5%. - In September 2026, Wool Warehouse lost share of searches among yarn shops in the United Kingdom, from 56.8% to 55.8%. - Estimated monthly branded searches for Hobbii in the United Kingdom fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026. - Estimated monthly branded searches for Hobbycraft in the United Kingdom fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026. - Estimated monthly branded searches for Black Sheep Wools in the United Kingdom fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026. - Estimated monthly branded searches for LoveCrafts in the United Kingdom fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Yarn shops | 60.5K | 24.8% | 2 | | Nov 2025 | Yarn shops | 60.5K | 23.7% | 2 | | Dec 2025 | Yarn shops | 49.5K | 23.1% | 2 | | Jan 2026 | Yarn shops | 74K | 28% | 2 | | Feb 2026 | Yarn shops | 49.5K | 24.8% | 2 | | Mar 2026 | Yarn shops | 49.5K | 24.8% | 2 | | Apr 2026 | Yarn shops | 49.5K | 25.6% | 2 | | May 2026 | Yarn shops | 40.5K | 24.8% | 2 | | Jun 2026 | Yarn shops | 40.5K | 25.6% | 2 | | Jul 2026 | Yarn shops | 40.5K | 26.1% | 2 | | Aug 2026 | Yarn shops | 49.5K | 25.6% | 2 | | Sep 2026 | Yarn shops | 49.5K | 25.1% | 2 | ## How are LoveCrafts’ branded searches counted? Brandwave collects information about searches that people make online using LoveCrafts’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “lovecrafts” ## Which yarn shops compete with LoveCrafts? - [Wool Warehouse](/demand/uk/brands/wool-warehouse): Head-to-head: /demand/uk/compare/lovecrafts-vs-wool-warehouse - [Black Sheep Wools](/demand/uk/brands/black-sheep-wools): Head-to-head: /demand/uk/compare/black-sheep-wools-vs-lovecrafts - [Hobbii](/demand/uk/brands/hobbii): Head-to-head: /demand/uk/compare/hobbii-vs-lovecrafts - [Wool and the Gang](/demand/uk/brands/wool-and-the-gang): Head-to-head: /demand/uk/compare/lovecrafts-vs-wool-and-the-gang - [Laughing Hens](/demand/uk/brands/laughing-hens): Head-to-head: /demand/uk/compare/laughing-hens-vs-lovecrafts - [Hobbycraft](/demand/uk/brands/hobbycraft-uk) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "LoveCrafts: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/lovecrafts This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/lovecrafts. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.