--- title: "Lookfantastic: search popularity in the United Kingdom" description: "Lookfantastic is an online beauty retailer selling skincare, makeup and haircare. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/lookfantastic" publisher: "Brandwave" --- # Lookfantastic: search popularity in the United Kingdom Lookfantastic is an online beauty retailer selling skincare, makeup and haircare. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Lookfantastic - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among beauty retailers**: 12.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Beauty retailers | 4 | 12.3% | 368K | - [Beauty retailers in the UK](/demand/uk/categories/uk-beauty-retailers) ## Top beauty retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Lookfantastic was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Lookfantastic is the fourth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Boots | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Sephora | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Space NK | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Lookfantastic | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Cult Beauty | 5th | 3 of 3 | 1 of 1 | 4 of 4 | | Superdrug | 6th | 2 of 3 | 0 of 1 | 2 of 4 | ## Every AI answer about beauty retailers - Asked ChatGPT "Where should I buy skincare and makeup in the UK?": 1. Boots, 2. Sephora, 3. Space NK, 4. Superdrug, 5. Cult Beauty - Asked ChatGPT "What are the best beauty shops in the UK?": 1. Boots, 2. Sephora, 3. Space NK, 4. Superdrug, 5. Lookfantastic, 6. Cult Beauty - Asked ChatGPT "What's the best online beauty retailer in the UK?": 1. Lookfantastic, 2. Boots, 3. Cult Beauty, 4. Space NK - Searched Google, AI Overview "beauty retailers": 1. Boots, 2. Sephora, 3. Space NK, 4. Cult Beauty Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How has branded search demand for Lookfantastic changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Lookfantastic in the United Kingdom fell from 450K to 368K. - Across the 12 months ending September 2026, Lookfantastic’s share of searches among beauty retailers in the United Kingdom decreased from 13% to 12.3%. - Across the 12 months ending September 2026, Lookfantastic’s share of searches among beauty retailers in the United Kingdom peaked at 15.6% in November 2025 and was lowest at 11.4% in August 2026. - Across the 12 months ending September 2026, Lookfantastic fell from 3rd to 4th among beauty retailers in the United Kingdom. ## How did search popularity change for United Kingdom beauty retailers in September 2026? - In September 2026, Space NK overtook Lookfantastic to rank 3rd among beauty retailers in the United Kingdom, with 15.1% of the searches. - In September 2026, Sephora gained share of searches among beauty retailers in the United Kingdom, from 16.7% to 18.1%. - In September 2026, Lookfantastic gained share of searches among beauty retailers in the United Kingdom, from 11.4% to 12.3%. - In September 2026, Superdrug lost share of searches among beauty retailers in the United Kingdom, from 56.6% to 50.3%. - Estimated monthly branded searches for Boots in the United Kingdom rose 82.7% over 12 measured months, from 8.1K to 14.8K in September 2026. - Estimated monthly branded searches for Cult Beauty in the United Kingdom fell 18.5% over 12 measured months, from 135K to 110K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Beauty retailers | 450K | 13% | 3 | | Nov 2025 | Beauty retailers | 823K | 15.6% | 3 | | Dec 2025 | Beauty retailers | 673K | 14% | 4 | | Jan 2026 | Beauty retailers | 450K | 14.5% | 3 | | Feb 2026 | Beauty retailers | 368K | 12.7% | 3 | | Mar 2026 | Beauty retailers | 450K | 14.6% | 3 | | Apr 2026 | Beauty retailers | 368K | 12.6% | 3 | | May 2026 | Beauty retailers | 450K | 14% | 2 | | Jun 2026 | Beauty retailers | 368K | 13.5% | 3 | | Jul 2026 | Beauty retailers | 368K | 11.4% | 3 | | Aug 2026 | Beauty retailers | 368K | 11.4% | 3 | | Sep 2026 | Beauty retailers | 368K | 12.3% | 4 | ## How are Lookfantastic’s branded searches counted? Brandwave collects information about searches that people make online using Lookfantastic’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “lookfantastic” ## Which beauty retailers compete with Lookfantastic? - [Superdrug](/demand/uk/brands/superdrug): Head-to-head: /demand/uk/compare/lookfantastic-vs-superdrug - [Sephora](/demand/uk/brands/sephora): Head-to-head: /demand/uk/compare/lookfantastic-vs-sephora - [Space NK](/demand/uk/brands/space-nk): Head-to-head: /demand/uk/compare/lookfantastic-vs-space-nk - [Cult Beauty](/demand/uk/brands/cult-beauty): Head-to-head: /demand/uk/compare/cult-beauty-vs-lookfantastic - [Boots](/demand/uk/brands/boots): Head-to-head: /demand/uk/compare/boots-vs-lookfantastic ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Lookfantastic: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/lookfantastic This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/lookfantastic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.