--- title: "LinkedIn: search popularity in the United Kingdom" description: "LinkedIn is a social media platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/linkedin" publisher: "Brandwave" --- # LinkedIn: search popularity in the United Kingdom LinkedIn is a social media platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: LinkedIn - **Owned by**: Microsoft - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among job boards**: 0.87% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Job boards | 5 | 0.87% | 40.5K | - [Job boards in the UK](/demand/uk/categories/uk-job-boards) ## Top job boards in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, LinkedIn was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. LinkedIn is the third most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Indeed | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Reed | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | LinkedIn | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | CV-Library | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Totaljobs | 5th | 3 of 3 | 1 of 1 | 4 of 4 | | Adzuna | 6th | 0 of 3 | 1 of 1 | 1 of 4 | | Glassdoor | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Jobsite | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about job boards - Asked ChatGPT "What's the best job site in the UK?": 1. Indeed, 2. LinkedIn, 3. Reed, 4. CV-Library, 5. Totaljobs - Asked ChatGPT "Which job websites are best for finding work in the UK?": 1. Indeed, 2. Reed, 3. CV-Library, 4. LinkedIn, 5. Totaljobs, 6. Glassdoor - Asked ChatGPT "Where should I look for jobs online in the UK?": 1. Indeed, 2. Reed, 3. LinkedIn, 4. Totaljobs, 5. CV-Library - Searched Google, AI Overview "job sites": 1. Indeed, 2. Reed, 3. Totaljobs, 4. CV-Library, 5. Adzuna Not named in any answer: Jobsite. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How has branded search demand for LinkedIn changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for LinkedIn in the United Kingdom rose from 33.1K to 40.5K. - Across the 12 months ending September 2026, LinkedIn rose from 6th to 5th among job boards in the United Kingdom. ## How did search popularity change for United Kingdom job boards in September 2026? - Estimated monthly branded searches for LinkedIn in the United Kingdom rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026. - Estimated monthly branded searches for Glassdoor in the United Kingdom fell 33% over 12 measured months, from 135K to 90.5K in September 2026. - Estimated monthly branded searches for Totaljobs in the United Kingdom fell 32.9% over 12 measured months, from 246K to 165K in September 2026. - Estimated monthly branded searches for Indeed in the United Kingdom fell 18.2% over 12 measured months, from 5M to 4.1M in September 2026. - Estimated monthly branded searches for Adzuna in the United Kingdom fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026. - Estimated monthly branded searches for Jobsite in the United Kingdom fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Job boards | 33.1K | 0.58% | 6 | | Nov 2025 | Job boards | 33.1K | 0.7% | 6 | | Dec 2025 | Job boards | 27.1K | 0.71% | 6 | | Jan 2026 | Job boards | 49.5K | 0.86% | 5 | | Feb 2026 | Job boards | 40.5K | 0.71% | 5 | | Mar 2026 | Job boards | 49.5K | 0.86% | 5 | | Apr 2026 | Job boards | 40.5K | 0.86% | 5 | | May 2026 | Job boards | 40.5K | 0.87% | 5 | | Jun 2026 | Job boards | 49.5K | 1.1% | 5 | | Jul 2026 | Job boards | 40.5K | 0.86% | 5 | | Aug 2026 | Job boards | 33.1K | 0.71% | 5 | | Sep 2026 | Job boards | 40.5K | 0.87% | 5 | ## How are LinkedIn’s branded searches counted? Brandwave collects information about searches that people make online using LinkedIn’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “linkedin jobs” ## Which job boards compete with LinkedIn? - [Indeed](/demand/uk/brands/indeed) - [CV-Library](/demand/uk/brands/cv-library): Head-to-head: /demand/uk/compare/cv-library-vs-linkedin - [Totaljobs](/demand/uk/brands/totaljobs): Head-to-head: /demand/uk/compare/linkedin-vs-totaljobs - [Glassdoor](/demand/uk/brands/glassdoor): Head-to-head: /demand/uk/compare/glassdoor-vs-linkedin - [Reed](/demand/uk/brands/reed): Head-to-head: /demand/uk/compare/linkedin-vs-reed - [Adzuna](/demand/uk/brands/adzuna): Head-to-head: /demand/uk/compare/adzuna-vs-linkedin - [Jobsite](/demand/uk/brands/jobsite) ## Who owns LinkedIn? LinkedIn is owned by Microsoft. Brandwave also tracks Microsoft Surface, owned by the same company, in the United Kingdom. - [Microsoft](/demand/uk/companies/microsoft): Owns 69 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns LinkedIn? LinkedIn is owned by Microsoft. Brandwave also tracks Microsoft Surface, owned by the same company, in the United Kingdom. ## Cite this page Brandwave. "LinkedIn: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/linkedin This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/linkedin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.