--- title: "Linda McCartney's: search popularity in the United Kingdom" description: "Linda McCartney's makes vegetarian sausages, burgers and pies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/linda-mccartneys" publisher: "Brandwave" --- # Linda McCartney's: search popularity in the United Kingdom Linda McCartney's makes vegetarian sausages, burgers and pies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Linda McCartney's - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among meat-free brands**: 44.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Meat-free brands | 1 | 44.9% | 33.1K | - [Meat-free brands in the UK](/demand/uk/categories/uk-meat-free-brands) ## Top meat-free brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Linda McCartney's was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Linda McCartney's is the third most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | THIS | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Quorn | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Linda McCartney's | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Vivera | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Beyond Meat | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Heura | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about meat-free brands - Asked ChatGPT "What are the best meat-free brands in the UK?": 1. THIS, 2. Vivera, 3. Quorn, 4. Linda McCartney's, 5. Beyond Meat - Asked ChatGPT "Which vegetarian sausages taste most like meat?": 1. THIS, 2. Linda McCartney's - Asked ChatGPT "What's the best plant-based chicken in UK supermarkets?": 1. THIS, 2. Quorn, 3. Linda McCartney's - Searched Google, AI Overview "meat free": 1. Quorn, 2. Beyond Meat Not named in any answer: Heura. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How has branded search demand for Linda McCartney's changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Linda McCartney's in the United Kingdom held steady at 33.1K. - Across the 12 months ending September 2026, Linda McCartney's’ share of searches among meat-free brands in the United Kingdom increased from 26.1% to 44.9%. - Across the 12 months ending September 2026, Linda McCartney's’ share of searches among meat-free brands in the United Kingdom peaked at 53.8% in March 2026 and was lowest at 26.1% in October 2025. - Across the 12 months ending September 2026, Linda McCartney's rose from 3rd to 1st among meat-free brands in the United Kingdom. ## How did search popularity change for United Kingdom meat-free brands in September 2026? - In September 2026, Quorn gained share of searches among meat-free brands in the United Kingdom, from 39.4% to 44.9%. - In September 2026, Linda McCartney's lost share of searches among meat-free brands in the United Kingdom, from 48.1% to 44.9%. - In September 2026, Beyond Meat lost share of searches among meat-free brands in the United Kingdom, from 7.8% to 6%. - Estimated monthly branded searches for THIS in the United Kingdom fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026. - Estimated monthly branded searches for Heura in the United Kingdom fell 18.6% over 12 measured months, from 590 to 480 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Meat-free brands | 33.1K | 26.1% | 3 | | Nov 2025 | Meat-free brands | 33.1K | 40.7% | 1 | | Dec 2025 | Meat-free brands | 40.5K | 52.3% | 1 | | Jan 2026 | Meat-free brands | 33.1K | 39.3% | 2 | | Feb 2026 | Meat-free brands | 33.1K | 47.4% | 1 | | Mar 2026 | Meat-free brands | 49.5K | 53.8% | 1 | | Apr 2026 | Meat-free brands | 40.5K | 52.2% | 1 | | May 2026 | Meat-free brands | 40.5K | 53.2% | 1 | | Jun 2026 | Meat-free brands | 33.1K | 45.4% | 1 | | Jul 2026 | Meat-free brands | 22.2K | 43.7% | 1 | | Aug 2026 | Meat-free brands | 33.1K | 48.1% | 1 | | Sep 2026 | Meat-free brands | 33.1K | 44.9% | 1 | ## How are Linda McCartney's’ branded searches counted? Brandwave collects information about searches that people make online using Linda McCartney's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “linda mccartney” ## Which meat-free brands compete with Linda McCartney's? - [Quorn](/demand/uk/brands/quorn): Head-to-head: /demand/uk/compare/linda-mccartneys-vs-quorn - [Beyond Meat](/demand/uk/brands/beyond-meat): Head-to-head: /demand/uk/compare/beyond-meat-vs-linda-mccartneys - [THIS](/demand/uk/brands/this-plant-based): Head-to-head: /demand/uk/compare/linda-mccartneys-vs-this-plant-based - [Vivera](/demand/uk/brands/vivera): Head-to-head: /demand/uk/compare/linda-mccartneys-vs-vivera - [Heura](/demand/uk/brands/heura): Head-to-head: /demand/uk/compare/heura-vs-linda-mccartneys ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Linda McCartney's: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/linda-mccartneys This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/linda-mccartneys. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.