--- title: "Lily's Kitchen: search popularity in the United Kingdom" description: "Lily's Kitchen is a natural pet food brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/lilys-kitchen" publisher: "Brandwave" --- # Lily's Kitchen: search popularity in the United Kingdom Lily's Kitchen is a natural pet food brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Lily's Kitchen - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among dog food subscriptions**: 5.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Dog food subscriptions | 6 | 5.9% | 14.8K | | Dog food brands | 2 | 25.6% | 33.1K | | Cat food subscription brands | 5 | 4.2% | 4.4K | - [Dog food subscriptions in the UK](/demand/uk/categories/uk-dog-food-subscriptions) - [Dog food brands in the UK](/demand/uk/categories/uk-dog-food-brands) - [Cat food subscription brands](/demand/uk/categories/uk-cat-food-subscription-brands) ## Top dog food subscriptions in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lily's Kitchen was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Lily's Kitchen is the seventh most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Butternut Box | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | tails.com | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Different Dog | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Pure Pet Food | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Pooch & Mutt | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Marleybones | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Lily's Kitchen | 7th | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about dog food subscriptions - Asked ChatGPT "Which dog food subscription should I try in the UK?": 1. Butternut Box, 2. tails.com, 3. Pure Pet Food, 4. Different Dog - Asked ChatGPT "What are the best dog food subscriptions in the UK?": 1. Butternut Box, 2. tails.com, 3. Different Dog, 4. Pure Pet Food, 5. Marleybones - Asked ChatGPT "What's the best fresh dog food delivery in the UK?": 1. Butternut Box, 2. Different Dog, 3. Marleybones - Searched Google, AI Overview "fresh dog food": 1. Lily's Kitchen - Searched Google, AI Overview "dog food subscription": 1. tails.com, 2. Pooch & Mutt, 3. Lily's Kitchen Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How has branded search demand for Lily's Kitchen changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Lily's Kitchen in the United Kingdom held steady, from 54K to 52.3K. - Across the 12 months ending September 2026, Lily's Kitchen’s share of searches among dog food subscriptions in the United Kingdom increased from 4.4% to 5.9%. - Across the 12 months ending September 2026, Lily's Kitchen’s share of searches among dog food subscriptions in the United Kingdom peaked at 5.9% in September 2026 and was lowest at 3.5% in January 2026. - Across the 12 months ending September 2026, Lily's Kitchen’s share of searches among dog food brands in the United Kingdom decreased from 27.2% to 25.6%. - Across the 12 months ending September 2026, Lily's Kitchen’s share of searches among dog food brands in the United Kingdom peaked at 27.8% in November 2025 and was lowest at 23.8% in May 2026. - Across the 12 months ending September 2026, Lily's Kitchen fell from 1st to 2nd among dog food brands in the United Kingdom. - Across the 12 months ending September 2026, Lily's Kitchen’s share of searches among cat food subscription brands in the United Kingdom increased from 3.6% to 4.2%. ## How did search popularity change for United Kingdom dog food subscriptions in September 2026? - In September 2026, Pure Pet Food overtook Butternut Box to become the leader among dog food subscriptions in the United Kingdom, with 31.1% of the searches. - In September 2026, Pooch & Mutt gained share of searches among dog food subscriptions in the United Kingdom, from 15.2% to 16.8%. - In September 2026, tails.com gained share of searches among dog food subscriptions in the United Kingdom, from 8.1% to 9.1%. - In September 2026, Lily's Kitchen gained share of searches among dog food subscriptions in the United Kingdom, from 5.2% to 5.9%. - In September 2026, Butternut Box lost share of searches among dog food subscriptions in the United Kingdom, from 32% to 29.3%. - In September 2026, Different Dog lost share of searches among dog food subscriptions in the United Kingdom, from 7.9% to 5.9%. ## How did search popularity change for United Kingdom dog food brands in September 2026? - In September 2026, Pedigree lost share of searches among dog food brands in the United Kingdom, from 5% to 4.2%. - In September 2026, Hill's lost share of searches among dog food brands in the United Kingdom, from 4.9% to 4.2%. - Lily's Kitchen’s share of searches among dog food brands in the United Kingdom has gained ground for 3 months in a row, from 23.8% to 25.6% in September 2026. - Harringtons’ share of searches among dog food brands in the United Kingdom has gained ground for 3 months in a row, from 15.9% to 17.1% in September 2026. - Purina’s share of searches among dog food brands in the United Kingdom has gained ground for 3 months in a row, from 9.8% to 10.6% in September 2026. - In September 2026, Burns rose from 8th to 6th among dog food brands in the United Kingdom. ## How did search popularity change for United Kingdom cat food subscription brands in September 2026? - In September 2026, Untamed gained share of searches among cat food subscription brands in the United Kingdom, from 46.6% to 47.5%. - In September 2026, Blink! lost share of searches among cat food subscription brands in the United Kingdom, from 6.7% to 5.7%. - Estimated monthly branded searches for Fuzzball in the United Kingdom rose 29.5% over 12 measured months, from 1.1K to 1.4K in September 2026. - Estimated monthly branded searches for Lily's Kitchen in the United Kingdom rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Dog food subscriptions | 9.9K | 4.4% | 6 | | Nov 2025 | Dog food subscriptions | 9.9K | 4% | 6 | | Dec 2025 | Dog food subscriptions | 8.1K | 4% | 6 | | Jan 2026 | Dog food subscriptions | 9.9K | 3.5% | 6 | | Feb 2026 | Dog food subscriptions | 12.1K | 5.3% | 6 | | Mar 2026 | Dog food subscriptions | 12.1K | 4.9% | 6 | | Apr 2026 | Dog food subscriptions | 12.1K | 5.1% | 6 | | May 2026 | Dog food subscriptions | 12.1K | 5.1% | 6 | | Jun 2026 | Dog food subscriptions | 12.1K | 4.8% | 6 | | Jul 2026 | Dog food subscriptions | 12.1K | 4.8% | 6 | | Aug 2026 | Dog food subscriptions | 14.8K | 5.2% | 6 | | Sep 2026 | Dog food subscriptions | 14.8K | 5.9% | 6 | | Oct 2025 | Dog food brands | 40.5K | 27.2% | 1 | | Nov 2025 | Dog food brands | 40.5K | 27.8% | 1 | | Dec 2025 | Dog food brands | 33.1K | 25% | 2 | | Jan 2026 | Dog food brands | 40.5K | 26.3% | 1 | | Feb 2026 | Dog food brands | 33.1K | 26.2% | 1 | | Mar 2026 | Dog food brands | 33.1K | 24.6% | 2 | | Apr 2026 | Dog food brands | 33.1K | 25.7% | 1 | | May 2026 | Dog food brands | 27.1K | 23.8% | 2 | | Jun 2026 | Dog food brands | 27.1K | 23.8% | 2 | | Jul 2026 | Dog food brands | 27.1K | 23.8% | 2 | | Aug 2026 | Dog food brands | 33.1K | 25.1% | 2 | | Sep 2026 | Dog food brands | 33.1K | 25.6% | 2 | | Oct 2025 | Cat food subscription brands | 3.6K | 3.6% | 5 | | Nov 2025 | Cat food subscription brands | 3.6K | 3.5% | 5 | | Dec 2025 | Cat food subscription brands | 3.6K | 3.4% | 5 | | Jan 2026 | Cat food subscription brands | 4.4K | 3.6% | 5 | | Feb 2026 | Cat food subscription brands | 3.6K | 3.3% | 5 | | Mar 2026 | Cat food subscription brands | 3.6K | 3.3% | 5 | | Apr 2026 | Cat food subscription brands | 3.6K | 3.3% | 5 | | May 2026 | Cat food subscription brands | 3.6K | 3.7% | 5 | | Jun 2026 | Cat food subscription brands | 3.6K | 3.9% | 5 | | Jul 2026 | Cat food subscription brands | 3.6K | 3.7% | 5 | | Aug 2026 | Cat food subscription brands | 4.4K | 4.1% | 5 | | Sep 2026 | Cat food subscription brands | 4.4K | 4.2% | 5 | ## How are Lily's Kitchen’s branded searches counted? Brandwave collects information about searches that people make online using Lily's Kitchen’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “lily's kitchen cat food” - “lilys kitchen” - “lilys kitchen dog food” ## Which dog food subscriptions compete with Lily's Kitchen? - [Pure Pet Food](/demand/uk/brands/pure-pet-food) - [Butternut Box](/demand/uk/brands/butternut-box): Head-to-head: /demand/uk/compare/butternut-box-vs-lilys-kitchen - [Pooch & Mutt](/demand/uk/brands/pooch-and-mutt): Head-to-head: /demand/uk/compare/lilys-kitchen-vs-pooch-and-mutt - [tails.com](/demand/uk/brands/tails-com): Head-to-head: /demand/uk/compare/lilys-kitchen-vs-tails-com - [Different Dog](/demand/uk/brands/different-dog): Head-to-head: /demand/uk/compare/different-dog-vs-lilys-kitchen - [Marleybones](/demand/uk/brands/marleybones): Head-to-head: /demand/uk/compare/lilys-kitchen-vs-marleybones ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Lily's Kitchen: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/lilys-kitchen This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/lilys-kitchen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.