--- title: "Lil-Lets: search popularity in the United Kingdom" description: "Lil-Lets makes tampons, pads and liners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/lil-lets" publisher: "Brandwave" --- # Lil-Lets: search popularity in the United Kingdom Lil-Lets makes tampons, pads and liners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Lil-Lets - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among period care brands**: 3.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Period care brands | 7 | 3.4% | 2.4K | - [Period care brands in the UK](/demand/uk/categories/uk-period-care-brands) ## Top period care brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Lil-Lets was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Lil-Lets is the joint second most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | WUKA | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Modibodi | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Lil-Lets | 2nd | 1 of 3 | 0 of 1 | 1 of 4 | | Tampax | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Always | Not ranked | 1 of 3 | 0 of 1 | 1 of 4 | | Mooncup | Not ranked | 1 of 3 | 0 of 1 | 1 of 4 | | Bodyform | Not ranked | 1 of 3 | 0 of 1 | 1 of 4 | | Natracare | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about period care brands - Asked ChatGPT "What are the best period products?": 1. Always, 2. Bodyform, 3. Tampax, 4. Modibodi, 5. WUKA, 6. Mooncup - Asked ChatGPT "What are the best period pants in the UK?": 1. WUKA, 2. Modibodi - Asked ChatGPT "Which tampons are best for heavy periods?": 1. Lil-Lets, 2. Tampax - Searched Google, AI Overview "period pants": 1. WUKA, 2. Modibodi Not named in any answer: Natracare. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How has branded search demand for Lil-Lets changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Lil-Lets in the United Kingdom held steady at 2.4K. - Across the 12 months ending September 2026, Lil-Lets’ share of searches among period care brands in the United Kingdom increased from 2.8% to 3.4%. - Across the 12 months ending September 2026, Lil-Lets’ share of searches among period care brands in the United Kingdom peaked at 3.8% in August 2026 and was lowest at 2.6% in November 2025. ## How did search popularity change for United Kingdom period care brands in September 2026? - In September 2026, Always gained share of searches among period care brands in the United Kingdom, from 35.4% to 38.7%. - In September 2026, Tampax gained share of searches among period care brands in the United Kingdom, from 12.9% to 14.1%. - In September 2026, Modibodi lost share of searches among period care brands in the United Kingdom, from 23.7% to 21.1%. - In September 2026, WUKA lost share of searches among period care brands in the United Kingdom, from 12.9% to 11.6%. - In September 2026, Mooncup lost share of searches among period care brands in the United Kingdom, from 5.8% to 5.1%. - Estimated monthly branded searches for Bodyform in the United Kingdom fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Period care brands | 2.4K | 2.8% | 7 | | Nov 2025 | Period care brands | 1.9K | 2.6% | 7 | | Dec 2025 | Period care brands | 1.9K | 2.8% | 7 | | Jan 2026 | Period care brands | 2.4K | 3.2% | 7 | | Feb 2026 | Period care brands | 1.9K | 3% | 7 | | Mar 2026 | Period care brands | 2.4K | 3.5% | 7 | | Apr 2026 | Period care brands | 1.9K | 2.8% | 7 | | May 2026 | Period care brands | 1.9K | 2.8% | 7 | | Jun 2026 | Period care brands | 1.9K | 2.7% | 7 | | Jul 2026 | Period care brands | 1.9K | 2.6% | 7 | | Aug 2026 | Period care brands | 2.9K | 3.8% | 7 | | Sep 2026 | Period care brands | 2.4K | 3.4% | 7 | ## How are Lil-Lets’ branded searches counted? Brandwave collects information about searches that people make online using Lil-Lets’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “lil lets” ## Which period care brands compete with Lil-Lets? - [Always](/demand/uk/brands/always) - [Modibodi](/demand/uk/brands/modibodi) - [Tampax](/demand/uk/brands/tampax): Head-to-head: /demand/uk/compare/lil-lets-vs-tampax - [WUKA](/demand/uk/brands/wuka): Head-to-head: /demand/uk/compare/lil-lets-vs-wuka - [Mooncup](/demand/uk/brands/mooncup): Head-to-head: /demand/uk/compare/lil-lets-vs-mooncup - [Bodyform](/demand/uk/brands/bodyform): Head-to-head: /demand/uk/compare/bodyform-vs-lil-lets - [Natracare](/demand/uk/brands/natracare): Head-to-head: /demand/uk/compare/lil-lets-vs-natracare ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Lil-Lets: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/lil-lets This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/lil-lets. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.