---
title: "Liebherr: search popularity in the United Kingdom"
description: "Liebherr is an appliance maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/brands/liebherr"
publisher: "Brandwave"
---

# Liebherr: search popularity in the United Kingdom

Liebherr is an appliance maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Liebherr
- **Market**: United Kingdom
- **Measured month**: Sep 2026
- **Share of Search among fridge brands**: 6.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Fridge brands | 7 | 6.4% | 4.4K |

- [Fridge brands](/demand/uk/categories/uk-fridge-brands)

## Top fridge brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Liebherr was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Liebherr is the seventh most recommended of the 15.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Hisense | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| LG | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| Samsung | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Beko | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Fridgemaster | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Bosch | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Liebherr | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Haier | 8th | 1 of 3 | 0 of 2 | 1 of 5 |
| Miele | 9th | 1 of 3 | 0 of 2 | 1 of 5 |
| Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Hotpoint | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Fisher & Paykel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Indesit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Zanussi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| AEG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about fridge brands

- Asked ChatGPT "Which fridge freezer should I buy in the UK?": 1. Hisense, 2. Beko, 3. Samsung
- Asked ChatGPT "What are the best fridge freezer brands?": 1. Bosch, 2. LG, 3. Samsung, 4. Liebherr, 5. Beko, 6. Hisense, 7. Miele
- Asked ChatGPT "What is the best American fridge freezer?": 1. LG, 2. Samsung, 3. Hisense, 4. Haier
- Searched Google, AI Overview "fridge freezer": 1. Bosch
- Searched Google, AI Overview "american fridge freezer": 1. Fridgemaster, 2. Hisense

Not named in any answer: Smeg, Hotpoint, Fisher & Paykel, Indesit, Zanussi and AEG.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026.

## How has branded search demand for Liebherr changed in the United Kingdom over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Liebherr in the United Kingdom held steady at 4.4K.
- Across the 12 months ending September 2026, Liebherr’s share of searches among fridge brands in the United Kingdom increased from 5.8% to 6.4%.
- Across the 12 months ending September 2026, Liebherr’s share of searches among fridge brands in the United Kingdom peaked at 6.4% in September 2026 and was lowest at 4.6% in December 2025.
- Across the 12 months ending September 2026, Liebherr fell from 6th to 7th among fridge brands in the United Kingdom.

## How did search popularity change for United Kingdom fridge brands in September 2026?

- In September 2026, Haier overtook Hisense and 2 others to rank 5th among fridge brands in the United Kingdom, with 6.4% of the searches.
- In September 2026, Samsung gained share of searches among fridge brands in the United Kingdom, from 10.5% to 11.7%.
- In September 2026, Beko gained share of searches among fridge brands in the United Kingdom, from 7% to 7.8%.
- In September 2026, Liebherr gained share of searches among fridge brands in the United Kingdom, from 5.7% to 6.4%.
- In September 2026, Bosch gained share of searches among fridge brands in the United Kingdom, from 4.6% to 5.2%.
- In September 2026, Smeg lost share of searches among fridge brands in the United Kingdom, from 35% to 32.1%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fridge brands | 4.4K | 5.8% | 6 |
| Nov 2025 | Fridge brands | 3.6K | 4.9% | 7 |
| Dec 2025 | Fridge brands | 2.9K | 4.6% | 7 |
| Jan 2026 | Fridge brands | 3.6K | 4.9% | 6 |
| Feb 2026 | Fridge brands | 2.9K | 4.9% | 7 |
| Mar 2026 | Fridge brands | 3.6K | 5.6% | 6 |
| Apr 2026 | Fridge brands | 2.9K | 4.7% | 7 |
| May 2026 | Fridge brands | 3.6K | 5.2% | 7 |
| Jun 2026 | Fridge brands | 4.4K | 6% | 6 |
| Jul 2026 | Fridge brands | 4.4K | 6.1% | 6 |
| Aug 2026 | Fridge brands | 4.4K | 5.7% | 6 |
| Sep 2026 | Fridge brands | 4.4K | 6.4% | 7 |

## How are Liebherr’s branded searches counted?

Brandwave collects information about searches that people make online using Liebherr’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “liebherr fridge”

## Which fridge brands compete with Liebherr?

- [Smeg](/demand/uk/brands/smeg)
- [Samsung](/demand/uk/brands/samsung)
- [Beko](/demand/uk/brands/beko)
- [Fridgemaster](/demand/uk/brands/fridgemaster): Head-to-head: /demand/uk/compare/fridgemaster-vs-liebherr
- [Haier](/demand/uk/brands/haier): Head-to-head: /demand/uk/compare/haier-vs-liebherr
- [Hisense](/demand/uk/brands/hisense): Head-to-head: /demand/uk/compare/hisense-vs-liebherr
- [Bosch](/demand/uk/brands/bosch): Head-to-head: /demand/uk/compare/bosch-vs-liebherr
- [Hotpoint](/demand/uk/brands/hotpoint): Head-to-head: /demand/uk/compare/hotpoint-vs-liebherr
- [Miele](/demand/uk/brands/miele)
- [Fisher & Paykel](/demand/uk/brands/fisher-and-paykel)
- [LG](/demand/uk/brands/lg)
- [Indesit](/demand/uk/brands/indesit)
- [Zanussi](/demand/uk/brands/zanussi)
- [AEG](/demand/uk/brands/aeg)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Liebherr: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/liebherr

This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/liebherr. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.