--- title: "Leeds Building Society: search popularity in the United Kingdom" description: "Leeds Building Society offers savings and mortgages. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/leeds-building-society" publisher: "Brandwave" --- # Leeds Building Society: search popularity in the United Kingdom Leeds Building Society offers savings and mortgages. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Leeds Building Society - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among building societies**: 9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Building societies | 5 | 9% | 110K | - [Building societies in the UK](/demand/uk/categories/uk-building-societies) ## Top building societies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Leeds Building Society was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Leeds Building Society is the fifth most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Nationwide | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Coventry Building Society | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Yorkshire Building Society | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Skipton Building Society | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Leeds Building Society | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | West Brom Building Society | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Newcastle Building Society | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Principality Building Society | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nottingham Building Society | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about building societies - Asked ChatGPT "What's the best building society in the UK?": 1. Nationwide, 2. Skipton Building Society, 3. Coventry Building Society, 4. Leeds Building Society - Asked ChatGPT "Which UK building society has the best savings rates?": 1. Leeds Building Society - Asked ChatGPT "Which building society is best for a first-time buyer mortgage?": 1. Nationwide, 2. Coventry Building Society, 3. Yorkshire Building Society - Searched Google, AI Overview "building society": 1. Nationwide, 2. Yorkshire Building Society, 3. Coventry Building Society - Searched Google, AI Overview "best building society": 1. Nationwide, 2. Skipton Building Society, 3. Yorkshire Building Society, 4. Coventry Building Society Not named in any answer: West Brom Building Society, Newcastle Building Society, Principality Building Society and Nottingham Building Society. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How has branded search demand for Leeds Building Society changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Leeds Building Society in the United Kingdom fell from 165K to 110K. - Across the 12 months ending September 2026, Leeds Building Society’s share of searches among building societies in the United Kingdom decreased from 12.8% to 9%. - Across the 12 months ending September 2026, Leeds Building Society’s share of searches among building societies in the United Kingdom peaked at 12.8% in October 2025 and was lowest at 8.7% in December 2025. - Across the 12 months ending September 2026, Leeds Building Society fell from 4th to 5th among building societies in the United Kingdom. ## How did search popularity change for United Kingdom building societies in September 2026? - In September 2026, West Brom Building Society overtook Newcastle Building Society and Principality Building Society to rank 6th among building societies in the United Kingdom, with 3.3% of the searches. - In September 2026, Leeds Building Society lost share of searches among building societies in the United Kingdom, from 11% to 9%. - In September 2026, Skipton Building Society rose from 5th to 4th among building societies in the United Kingdom. - Estimated monthly branded searches for Principality Building Society in the United Kingdom fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026. - Estimated monthly branded searches for Newcastle Building Society in the United Kingdom fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026. - Estimated monthly branded searches for Yorkshire Building Society in the United Kingdom fell 17.9% over 12 measured months, from 201K to 165K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Building societies | 165K | 12.8% | 4 | | Nov 2025 | Building societies | 135K | 10.9% | 4 | | Dec 2025 | Building societies | 110K | 8.7% | 4 | | Jan 2026 | Building societies | 165K | 11.1% | 4 | | Feb 2026 | Building societies | 110K | 8.8% | 4 | | Mar 2026 | Building societies | 135K | 9.5% | 5 | | Apr 2026 | Building societies | 201K | 11.1% | 4 | | May 2026 | Building societies | 165K | 9.6% | 4 | | Jun 2026 | Building societies | 110K | 9.4% | 4 | | Jul 2026 | Building societies | 110K | 9.3% | 4 | | Aug 2026 | Building societies | 135K | 11% | 4 | | Sep 2026 | Building societies | 110K | 9% | 5 | ## How are Leeds Building Society’s branded searches counted? Brandwave collects information about searches that people make online using Leeds Building Society’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “leeds building society” ## Which building societies compete with Leeds Building Society? - [Nationwide](/demand/uk/brands/nationwide-building-society) - [Coventry Building Society](/demand/uk/brands/coventry-building-society): Head-to-head: /demand/uk/compare/coventry-building-society-vs-leeds-building-society - [Yorkshire Building Society](/demand/uk/brands/yorkshire-building-society): Head-to-head: /demand/uk/compare/leeds-building-society-vs-yorkshire-building-society - [Skipton Building Society](/demand/uk/brands/skipton-building-society): Head-to-head: /demand/uk/compare/leeds-building-society-vs-skipton-building-society - [West Brom Building Society](/demand/uk/brands/west-brom-building-society): Head-to-head: /demand/uk/compare/leeds-building-society-vs-west-brom-building-society - [Newcastle Building Society](/demand/uk/brands/newcastle-building-society): Head-to-head: /demand/uk/compare/leeds-building-society-vs-newcastle-building-society - [Principality Building Society](/demand/uk/brands/principality-building-society) - [Nottingham Building Society](/demand/uk/brands/nottingham-building-society) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Leeds Building Society: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/leeds-building-society This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/leeds-building-society. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.