--- title: "Latest in Beauty: search popularity in the United Kingdom" description: "Latest in Beauty sells beauty boxes and sample boxes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/latest-in-beauty" publisher: "Brandwave" --- # Latest in Beauty: search popularity in the United Kingdom Latest in Beauty sells beauty boxes and sample boxes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Latest in Beauty - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among beauty boxes**: 7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Beauty boxes | 4 | 7% | 2.9K | - [Beauty boxes](/demand/uk/categories/uk-beauty-boxes) ## Top beauty boxes in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Latest in Beauty was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Latest in Beauty is the seventh most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lookfantastic | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | GLOSSYBOX | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Boots | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Next | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Cult Beauty | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Liberty London | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Latest in Beauty | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | M&S | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Birchbox | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | John Lewis | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about beauty boxes - Asked ChatGPT "What's the best beauty subscription box in the UK?": 1. GLOSSYBOX, 2. Lookfantastic, 3. Cult Beauty, 4. Liberty London - Asked ChatGPT "Which beauty box is worth the money?": 1. GLOSSYBOX, 2. Lookfantastic - Asked ChatGPT "What's a good beauty box to give as a gift?": 1. Lookfantastic, 2. Boots - Searched Google, AI Overview "beauty box": 1. Boots, 2. Next, 3. Lookfantastic, 4. GLOSSYBOX - Searched Google, AI Overview "beauty boxes uk": 1. Lookfantastic, 2. GLOSSYBOX, 3. Boots, 4. Next, 5. Latest in Beauty Not named in any answer: M&S, Birchbox and John Lewis. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 28, 2026. ## How has branded search demand for Latest in Beauty changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Latest in Beauty in the United Kingdom fell from 4.4K to 2.9K. - Across the 12 months ending September 2026, Latest in Beauty’s share of searches among beauty boxes in the United Kingdom peaked at 7.4% in August 2026 and was lowest at 4.2% in December 2025. ## How did search popularity change for United Kingdom beauty boxes in September 2026? - In September 2026, Liberty London overtook Cult Beauty to rank 8th among beauty boxes in the United Kingdom, with 3.1% of the searches. - In September 2026, GLOSSYBOX gained share of searches among beauty boxes in the United Kingdom, from 37% to 43.5%. - In September 2026, Next gained share of searches among beauty boxes in the United Kingdom, from 9% to 10.6%. - In September 2026, Boots lost share of searches among beauty boxes in the United Kingdom, from 24.7% to 19.5%. - In September 2026, Lookfantastic lost share of searches among beauty boxes in the United Kingdom, from 7.4% to 3.8%. - M&S’s share of searches among beauty boxes in the United Kingdom has lost ground for 3 months in a row, from 14.7% to 5.8% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Beauty boxes | 4.4K | 6.8% | 4 | | Nov 2025 | Beauty boxes | 3.6K | 5.3% | 4 | | Dec 2025 | Beauty boxes | 2.4K | 4.2% | 5 | | Jan 2026 | Beauty boxes | 2.4K | 4.9% | 6 | | Feb 2026 | Beauty boxes | 1.9K | 4.6% | 6 | | Mar 2026 | Beauty boxes | 2.9K | 5.8% | 5 | | Apr 2026 | Beauty boxes | 1.9K | 4.9% | 6 | | May 2026 | Beauty boxes | 2.9K | 4.8% | 6 | | Jun 2026 | Beauty boxes | 2.4K | 5.3% | 7 | | Jul 2026 | Beauty boxes | 2.4K | 5.3% | 6 | | Aug 2026 | Beauty boxes | 3.6K | 7.4% | 4 | | Sep 2026 | Beauty boxes | 2.9K | 7% | 4 | ## How are Latest in Beauty’s branded searches counted? Brandwave collects information about searches that people make online using Latest in Beauty’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “latest in beauty” ## Which beauty boxes compete with Latest in Beauty? - [GLOSSYBOX](/demand/uk/brands/glossybox): Head-to-head: /demand/uk/compare/glossybox-vs-latest-in-beauty - [Boots](/demand/uk/brands/boots): Head-to-head: /demand/uk/compare/boots-vs-latest-in-beauty - [Next](/demand/uk/brands/next): Head-to-head: /demand/uk/compare/latest-in-beauty-vs-next - [M&S](/demand/uk/brands/marks-and-spencer): Head-to-head: /demand/uk/compare/latest-in-beauty-vs-marks-and-spencer - [Lookfantastic](/demand/uk/brands/lookfantastic): Head-to-head: /demand/uk/compare/latest-in-beauty-vs-lookfantastic - [Birchbox](/demand/uk/brands/birchbox) - [Liberty London](/demand/uk/brands/liberty-london) - [Cult Beauty](/demand/uk/brands/cult-beauty) - [John Lewis](/demand/uk/brands/john-lewis) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Latest in Beauty: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/latest-in-beauty This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/latest-in-beauty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.