---
title: "La Roche-Posay: search popularity in the United Kingdom"
description: "La Roche-Posay is a skincare brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/brands/la-roche-posay"
publisher: "Brandwave"
---

# La Roche-Posay: search popularity in the United Kingdom

La Roche-Posay is a skincare brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: La Roche-Posay
- **Market**: United Kingdom
- **Measured month**: Sep 2026
- **Share of Search among skincare brands**: 10.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Skincare brands | 2 | 10.8% | 74K |
| Sunscreen brands | 1 | 34.1% | 22.2K |

- [Skincare brands](/demand/uk/categories/uk-skincare-brands)
- [Sunscreen brands](/demand/uk/categories/uk-sunscreen-brands)

## Top skincare brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, La Roche-Posay was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. La Roche-Posay is the second most recommended of the 15.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| CeraVe | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| La Roche-Posay | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| The Ordinary | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Byoma | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Paula's Choice | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Medik8 | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Elemis | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| No7 | 8th | 1 of 3 | 0 of 2 | 1 of 5 |
| Clinique | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Aesop | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Liz Earle | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Clarins | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Kiehl's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Glow Recipe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Drunk Elephant | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about skincare brands

- Asked ChatGPT "Which skincare brand should I use in the UK?": 1. CeraVe, 2. La Roche-Posay, 3. The Ordinary
- Asked ChatGPT "What are the best skincare brands?": 1. CeraVe, 2. La Roche-Posay, 3. The Ordinary, 4. Paula's Choice, 5. Byoma, 6. Medik8, 7. No7
- Asked ChatGPT "What is a good skincare routine for dry skin?": 1. CeraVe, 2. La Roche-Posay
- Searched Google, AI Overview "skincare": 1. The Ordinary
- Searched Google, AI Overview "skin care products": 1. The Ordinary, 2. CeraVe, 3. Byoma, 4. La Roche-Posay, 5. Elemis, 6. Paula's Choice, 7. Medik8

Not named in any answer: Clinique, Aesop, Liz Earle, Clarins, Kiehl's, Glow Recipe and Drunk Elephant.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026.

## How has branded search demand for La Roche-Posay changed in the United Kingdom over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for La Roche-Posay in the United Kingdom rose from 88.8K to 96.2K.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among skincare brands in the United Kingdom increased from 8.7% to 10.8%.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among skincare brands in the United Kingdom peaked at 15.9% in May 2026 and was lowest at 7.6% in December 2025.
- Across the 12 months ending September 2026, La Roche-Posay rose from 6th to 2nd among skincare brands in the United Kingdom.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among sunscreen brands in the United Kingdom increased from 25.5% to 34.1%.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among sunscreen brands in the United Kingdom peaked at 37.3% in April 2026 and was lowest at 25.5% in October 2025.

## How did search popularity change for United Kingdom skincare brands in September 2026?

- In September 2026, Elemis overtook Liz Earle and 2 others to rank 7th among skincare brands in the United Kingdom, with 7.2% of the searches.
- In September 2026, Glow Recipe gained share of searches among skincare brands in the United Kingdom, from 2.1% to 2.6%.
- In September 2026, La Roche-Posay lost share of searches among skincare brands in the United Kingdom, from 12.9% to 10.8%.
- In September 2026, Aesop lost share of searches among skincare brands in the United Kingdom, from 8.6% to 7.2%.
- The Ordinary’s share of searches among skincare brands in the United Kingdom has gained ground for 3 months in a row, from 10.4% to 13.2% in September 2026.
- Liz Earle’s share of searches among skincare brands in the United Kingdom has gained ground for 3 months in a row, from 5.7% to 7.2% in September 2026.

## How did search popularity change for United Kingdom sunscreen brands in September 2026?

- In September 2026, Ultra Violette overtook Ambre Solaire and 3 others to rank 9th among sunscreen brands in the United Kingdom, with 4.5% of the searches.
- In September 2026, Bondi Sands overtook Ambre Solaire and Soltan to rank 10th among sunscreen brands in the United Kingdom, with 3.7% of the searches.
- In September 2026, Heliocare overtook Ambre Solaire and Soltan to rank 11th among sunscreen brands in the United Kingdom, with 3.7% of the searches.
- In September 2026, Banana Boat overtook P20 and 2 others to rank 2nd among sunscreen brands in the United Kingdom, with 8.3% of the searches.
- In September 2026, La Roche-Posay gained share of searches among sunscreen brands in the United Kingdom, from 29% to 34.1%.
- In September 2026, Altruist lost share of searches among sunscreen brands in the United Kingdom, from 8.7% to 5.5%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Skincare brands | 74K | 8.7% | 6 |
| Nov 2025 | Skincare brands | 110K | 7.9% | 6 |
| Dec 2025 | Skincare brands | 90.5K | 7.6% | 6 |
| Jan 2026 | Skincare brands | 90.5K | 10.1% | 2 |
| Feb 2026 | Skincare brands | 90.5K | 11.7% | 1 |
| Mar 2026 | Skincare brands | 110K | 13% | 1 |
| Apr 2026 | Skincare brands | 135K | 15% | 1 |
| May 2026 | Skincare brands | 135K | 15.9% | 1 |
| Jun 2026 | Skincare brands | 110K | 15.4% | 1 |
| Jul 2026 | Skincare brands | 90.5K | 13.1% | 1 |
| Aug 2026 | Skincare brands | 90.5K | 12.9% | 1 |
| Sep 2026 | Skincare brands | 74K | 10.8% | 2 |
| Oct 2025 | Sunscreen brands | 14.8K | 25.5% | 1 |
| Nov 2025 | Sunscreen brands | 18.1K | 36.2% | 1 |
| Dec 2025 | Sunscreen brands | 14.8K | 34.9% | 1 |
| Jan 2026 | Sunscreen brands | 18.1K | 30.4% | 1 |
| Feb 2026 | Sunscreen brands | 22.2K | 34.8% | 1 |
| Mar 2026 | Sunscreen brands | 33.1K | 35.9% | 1 |
| Apr 2026 | Sunscreen brands | 60.5K | 37.3% | 1 |
| May 2026 | Sunscreen brands | 74K | 30.3% | 1 |
| Jun 2026 | Sunscreen brands | 60.5K | 29.7% | 1 |
| Jul 2026 | Sunscreen brands | 49.5K | 28.3% | 1 |
| Aug 2026 | Sunscreen brands | 33.1K | 29% | 1 |
| Sep 2026 | Sunscreen brands | 22.2K | 34.1% | 1 |

## How are La Roche-Posay’s branded searches counted?

Brandwave collects information about searches that people make online using La Roche-Posay’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “la roche posay”
- “la roche posay sunscreen”

## Which skincare brands compete with La Roche-Posay?

- [The Ordinary](/demand/uk/brands/the-ordinary-skincare): Head-to-head: /demand/uk/compare/la-roche-posay-vs-the-ordinary-skincare
- [Medik8](/demand/uk/brands/medik8): Head-to-head: /demand/uk/compare/la-roche-posay-vs-medik8
- [Clinique](/demand/uk/brands/clinique): Head-to-head: /demand/uk/compare/clinique-vs-la-roche-posay
- [Aesop](/demand/uk/brands/aesop): Head-to-head: /demand/uk/compare/aesop-vs-la-roche-posay
- [CeraVe](/demand/uk/brands/cerave): Head-to-head: /demand/uk/compare/cerave-vs-la-roche-posay
- [Elemis](/demand/uk/brands/elemis)
- [Liz Earle](/demand/uk/brands/liz-earle)
- [Byoma](/demand/uk/brands/byoma)
- [Clarins](/demand/uk/brands/clarins)
- [Kiehl's](/demand/uk/brands/kiehl-s)
- [Paula's Choice](/demand/uk/brands/paula-s-choice)
- [Glow Recipe](/demand/uk/brands/glow-recipe)
- [Drunk Elephant](/demand/uk/brands/drunk-elephant)
- [No7](/demand/uk/brands/no7-beauty)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "La Roche-Posay: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/la-roche-posay

This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/la-roche-posay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.