--- title: "KitchenAid: search popularity in the United Kingdom" description: "KitchenAid makes small kitchen appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/kitchenaid" publisher: "Brandwave" --- # KitchenAid: search popularity in the United Kingdom KitchenAid makes small kitchen appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: KitchenAid - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among blender brands**: 5.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Blender brands | 4 | 5.1% | 3.6K | - [Blender brands](/demand/uk/categories/uk-blender-brands) ## Top blender brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, KitchenAid was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. KitchenAid is the fifth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ninja | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | NutriBullet | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Vitamix | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Blendtec | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | KitchenAid | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Kenwood | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Russell Hobbs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tefal | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Salter | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BlendJet | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about blender brands - Asked ChatGPT "Which blender should I buy in the UK?": 1. Ninja, 2. NutriBullet - Asked ChatGPT "What are the best blender brands?": 1. Vitamix, 2. Blendtec, 3. Ninja, 4. KitchenAid, 5. NutriBullet - Asked ChatGPT "What is the best blender for smoothies?": 1. NutriBullet, 2. Ninja, 3. Vitamix - Searched Google, AI Overview "blender": named none of the brands we track - Searched Google, AI Overview "smoothie blender": 1. Ninja, 2. NutriBullet Not named in any answer: Kenwood, Russell Hobbs, Tefal, Salter and BlendJet. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How has branded search demand for KitchenAid changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for KitchenAid in the United Kingdom held steady at 3.6K. - Across the 12 months ending September 2026, KitchenAid’s share of searches among blender brands in the United Kingdom peaked at 5.1% in September 2026 and was lowest at 3.5% in March 2026. ## How did search popularity change for United Kingdom blender brands in September 2026? - In September 2026, Ninja gained share of searches among blender brands in the United Kingdom, from 55.6% to 57.1%. - In September 2026, NutriBullet gained share of searches among blender brands in the United Kingdom, from 20.3% to 20.9%. - In September 2026, Vitamix lost share of searches among blender brands in the United Kingdom, from 9.1% to 7.6%. - KitchenAid’s share of searches among blender brands in the United Kingdom has gained ground for 3 months in a row, from 3.6% to 5.1% in September 2026. - Tefal’s share of searches among blender brands in the United Kingdom has lost ground for 3 months in a row, from 2.4% to 1.8% in September 2026. - Estimated monthly branded searches for BlendJet in the United Kingdom fell 45.8% over 12 measured months, from 720 to 390 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Blender brands | 3.6K | 5% | 4 | | Nov 2025 | Blender brands | 4.4K | 4.4% | 4 | | Dec 2025 | Blender brands | 4.4K | 5% | 4 | | Jan 2026 | Blender brands | 4.4K | 4.7% | 4 | | Feb 2026 | Blender brands | 2.9K | 3.6% | 4 | | Mar 2026 | Blender brands | 2.9K | 3.5% | 4 | | Apr 2026 | Blender brands | 2.9K | 3.6% | 4 | | May 2026 | Blender brands | 2.9K | 3.6% | 4 | | Jun 2026 | Blender brands | 2.9K | 3.6% | 4 | | Jul 2026 | Blender brands | 2.9K | 4.1% | 4 | | Aug 2026 | Blender brands | 3.6K | 4.9% | 4 | | Sep 2026 | Blender brands | 3.6K | 5.1% | 4 | ## How are KitchenAid’s branded searches counted? Brandwave collects information about searches that people make online using KitchenAid’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “kitchenaid blender” ## Which blender brands compete with KitchenAid? - [Ninja](/demand/uk/brands/ninja-kitchen): Head-to-head: /demand/uk/compare/kitchenaid-vs-ninja-kitchen - [NutriBullet](/demand/uk/brands/nutribullet): Head-to-head: /demand/uk/compare/kitchenaid-vs-nutribullet - [Vitamix](/demand/uk/brands/vitamix): Head-to-head: /demand/uk/compare/kitchenaid-vs-vitamix - [Kenwood](/demand/uk/brands/kenwood): Head-to-head: /demand/uk/compare/kenwood-vs-kitchenaid - [Russell Hobbs](/demand/uk/brands/russell-hobbs): Head-to-head: /demand/uk/compare/kitchenaid-vs-russell-hobbs - [Tefal](/demand/uk/brands/tefal) - [Blendtec](/demand/uk/brands/blendtec) - [Salter](/demand/uk/brands/salter) - [BlendJet](/demand/uk/brands/blendjet) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "KitchenAid: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/kitchenaid This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/kitchenaid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.