--- title: "Kettle: search popularity in the United Kingdom" description: "Kettle is a brand of hand-cooked crisps. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/kettle-chips" publisher: "Brandwave" --- # Kettle: search popularity in the United Kingdom Kettle is a brand of hand-cooked crisps. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Kettle - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among crisp brands**: 2.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Crisp brands | 7 | 2.9% | 4.4K | - [Crisp brands in the UK](/demand/uk/categories/uk-crisp-brands) ## Top crisp brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Kettle was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Kettle is the fifth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Walkers | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | McCoy's | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Tyrrells | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Monster Munch | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Kettle | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Pringles | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Golden Wonder | 7th | 2 of 3 | 0 of 1 | 2 of 4 | | Doritos | 8th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about crisp brands - Asked ChatGPT "What's the best crisp brand in the UK?": 1. Tyrrells, 2. Kettle, 3. Walkers - Asked ChatGPT "What are the most popular crisp brands in the UK?": 1. Walkers, 2. Pringles, 3. McCoy's, 4. Monster Munch, 5. Doritos, 6. Kettle, 7. Tyrrells, 8. Golden Wonder - Asked ChatGPT "Which crisp brand in the UK makes the best salt and vinegar crisps?": 1. McCoy's, 2. Walkers, 3. Golden Wonder, 4. Tyrrells - Searched Google, AI Overview "best crisps": 1. Walkers, 2. McCoy's, 3. Monster Munch, 4. Tyrrells Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How has branded search demand for Kettle changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Kettle in the United Kingdom fell from 5.4K to 4.4K. - Across the 12 months ending September 2026, Kettle’s share of searches among crisp brands in the United Kingdom peaked at 3.3% in October 2025 and was lowest at 2.3% in February 2026. ## How did search popularity change for United Kingdom crisp brands in September 2026? - In September 2026, Pringles gained share of searches among crisp brands in the United Kingdom, from 24.7% to 32.6%. - In September 2026, Doritos lost share of searches among crisp brands in the United Kingdom, from 20.2% to 17.8%. - In September 2026, Walkers lost share of searches among crisp brands in the United Kingdom, from 16.6% to 14.6%. - In September 2026, Monster Munch lost share of searches among crisp brands in the United Kingdom, from 13.5% to 11.9%. - In September 2026, McCoy's lost share of searches among crisp brands in the United Kingdom, from 13.4% to 11.8%. - In September 2026, Tyrrells lost share of searches among crisp brands in the United Kingdom, from 6.7% to 5.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Crisp brands | 5.4K | 3.3% | 7 | | Nov 2025 | Crisp brands | 4.4K | 3.2% | 7 | | Dec 2025 | Crisp brands | 4.4K | 3% | 7 | | Jan 2026 | Crisp brands | 4.4K | 2.5% | 7 | | Feb 2026 | Crisp brands | 4.4K | 2.3% | 7 | | Mar 2026 | Crisp brands | 4.4K | 2.8% | 7 | | Apr 2026 | Crisp brands | 4.4K | 3% | 7 | | May 2026 | Crisp brands | 4.4K | 2.9% | 7 | | Jun 2026 | Crisp brands | 4.4K | 3% | 7 | | Jul 2026 | Crisp brands | 3.6K | 2.6% | 7 | | Aug 2026 | Crisp brands | 3.6K | 2.7% | 7 | | Sep 2026 | Crisp brands | 4.4K | 2.9% | 7 | ## How are Kettle’s branded searches counted? Brandwave collects information about searches that people make online using Kettle’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “kettle chips” ## Which crisp brands compete with Kettle? - [Pringles](/demand/uk/brands/pringles) - [Doritos](/demand/uk/brands/doritos) - [Walkers](/demand/uk/brands/walkers-crisps): Head-to-head: /demand/uk/compare/kettle-chips-vs-walkers-crisps - [Monster Munch](/demand/uk/brands/monster-munch): Head-to-head: /demand/uk/compare/kettle-chips-vs-monster-munch - [McCoy's](/demand/uk/brands/mccoys): Head-to-head: /demand/uk/compare/kettle-chips-vs-mccoys - [Tyrrells](/demand/uk/brands/tyrrells): Head-to-head: /demand/uk/compare/kettle-chips-vs-tyrrells - [Golden Wonder](/demand/uk/brands/golden-wonder): Head-to-head: /demand/uk/compare/golden-wonder-vs-kettle-chips ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Kettle: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/kettle-chips This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/kettle-chips. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.