--- title: "Johnnie Walker: search popularity in the United Kingdom" description: "Johnnie Walker is a whisky brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/johnnie-walker" publisher: "Brandwave" --- # Johnnie Walker: search popularity in the United Kingdom Johnnie Walker is a whisky brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Johnnie Walker - **Owned by**: Diageo - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among whisky brands**: 8.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Whisky brands | 5 | 8.8% | 14.8K | - [Whisky brands in the UK](/demand/uk/categories/uk-whisky-brands) ## Top whisky brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Johnnie Walker was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Johnnie Walker is the most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Johnnie Walker | 1st | 1 of 3 | 1 of 2 | 2 of 5 | | Monkey Shoulder | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | Jameson | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Glenmorangie | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Glenfiddich | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Laphroaig | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Jack Daniel's | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Talisker | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | The Famous Grouse | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about whisky brands - Asked ChatGPT "What's the best whisky for a beginner?": 1. Monkey Shoulder, 2. Jameson, 3. Glenmorangie - Asked ChatGPT "Which Scotch whisky is best value in the UK?": 1. Johnnie Walker, 2. Glenmorangie - Asked ChatGPT "What's a good single malt to give as a gift?": 1. Glenmorangie - Searched Google, AI Overview "whisky brands": 1. Johnnie Walker, 2. Glenfiddich, 3. Laphroaig, 4. Jack Daniel's, 5. Jameson - Searched Google, AI Overview "best scotch whisky": named none of the brands we track Not named in any answer: Talisker and The Famous Grouse. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How has branded search demand for Johnnie Walker changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Johnnie Walker in the United Kingdom fell from 27.1K to 14.8K. - Across the 12 months ending September 2026, Johnnie Walker’s share of searches among whisky brands in the United Kingdom decreased from 13.3% to 8.8%. - Across the 12 months ending September 2026, Johnnie Walker’s share of searches among whisky brands in the United Kingdom peaked at 14.8% in February 2026 and was lowest at 7.9% in May 2026. - Across the 12 months ending September 2026, Johnnie Walker fell from 3rd to 5th among whisky brands in the United Kingdom. ## How did search popularity change for United Kingdom whisky brands in September 2026? - In September 2026, Monkey Shoulder overtook Jameson to rank 7th among whisky brands in the United Kingdom, with 5.9% of the searches. - In September 2026, Glenmorangie lost share of searches among whisky brands in the United Kingdom, from 13% to 10.8%. - Estimated monthly branded searches for Talisker in the United Kingdom rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026. - Estimated monthly branded searches for Johnnie Walker in the United Kingdom fell 45.4% over 12 measured months, from 27.1K to 14.8K in September 2026. - Estimated monthly branded searches for Jack Daniel's in the United Kingdom fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026. - Estimated monthly branded searches for Jameson in the United Kingdom fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Whisky brands | 27.1K | 13.3% | 3 | | Nov 2025 | Whisky brands | 18.1K | 8.8% | 4 | | Dec 2025 | Whisky brands | 33.1K | 10.9% | 4 | | Jan 2026 | Whisky brands | 18.1K | 12.2% | 4 | | Feb 2026 | Whisky brands | 18.1K | 14.8% | 3 | | Mar 2026 | Whisky brands | 14.8K | 10.9% | 5 | | Apr 2026 | Whisky brands | 14.8K | 9.6% | 5 | | May 2026 | Whisky brands | 14.8K | 7.9% | 5 | | Jun 2026 | Whisky brands | 18.1K | 9.8% | 5 | | Jul 2026 | Whisky brands | 18.1K | 10.9% | 5 | | Aug 2026 | Whisky brands | 14.8K | 8.7% | 5 | | Sep 2026 | Whisky brands | 14.8K | 8.8% | 5 | ## How are Johnnie Walker’s branded searches counted? Brandwave collects information about searches that people make online using Johnnie Walker’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “johnnie walker” ## Which whisky brands compete with Johnnie Walker? - [Jack Daniel's](/demand/uk/brands/jack-daniels) - [Talisker](/demand/uk/brands/talisker): Head-to-head: /demand/uk/compare/johnnie-walker-vs-talisker - [Glenfiddich](/demand/uk/brands/glenfiddich): Head-to-head: /demand/uk/compare/glenfiddich-vs-johnnie-walker - [Glenmorangie](/demand/uk/brands/glenmorangie): Head-to-head: /demand/uk/compare/glenmorangie-vs-johnnie-walker - [Laphroaig](/demand/uk/brands/laphroaig): Head-to-head: /demand/uk/compare/johnnie-walker-vs-laphroaig - [Monkey Shoulder](/demand/uk/brands/monkey-shoulder): Head-to-head: /demand/uk/compare/johnnie-walker-vs-monkey-shoulder - [Jameson](/demand/uk/brands/jameson) - [The Famous Grouse](/demand/uk/brands/the-famous-grouse) ## Who owns Johnnie Walker? Johnnie Walker is owned by Diageo. Brandwave also tracks Captain Morgan, Cîroc, Gordon's, Smirnoff, Talisker and Tanqueray, owned by the same company, in the United Kingdom. - [Diageo](/demand/uk/companies/diageo): Owns 17 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Johnnie Walker? Johnnie Walker is owned by Diageo. Brandwave also tracks Captain Morgan, Cîroc, Gordon's, Smirnoff, Talisker and Tanqueray, owned by the same company, in the United Kingdom. ## Cite this page Brandwave. "Johnnie Walker: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/johnnie-walker This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/johnnie-walker. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.