--- title: "John Lewis: search popularity in the United Kingdom" description: "John Lewis is a department store. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/john-lewis" publisher: "Brandwave" --- # John Lewis: search popularity in the United Kingdom John Lewis is a department store. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: John Lewis - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among electronics retailers**: 6.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Electronics retailers | 4 | 6.8% | 2.7M | | Department stores | 2 | 23.6% | 2.7M | | Homeware retailers | 9 | 0.04% | 4.4K | | Furniture retailers | 10 | 0.1% | 8.1K | | Bed retailers | 5 | 4.2% | 12.1K | - [Electronics retailers](/demand/uk/categories/uk-electronics-retailers) - [Department stores in the UK](/demand/uk/categories/uk-department-stores) - [Homeware retailers in the UK](/demand/uk/categories/uk-homeware-retailers) - [Furniture retailers in the UK](/demand/uk/categories/uk-furniture-retailers) - [Bed retailers in the UK](/demand/uk/categories/uk-bed-retailers) ## How has branded search demand for John Lewis changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for John Lewis in the United Kingdom fell from 3.4M to 2.8M. - Across the 12 months ending September 2026, John Lewis’ share of searches among electronics retailers in the United Kingdom decreased from 7.9% to 6.8%. - Across the 12 months ending September 2026, John Lewis’ share of searches among electronics retailers in the United Kingdom peaked at 9.4% in December 2025 and was lowest at 5.9% in April 2026. - Across the 12 months ending September 2026, John Lewis’ share of searches among department stores in the United Kingdom peaked at 26.8% in November 2025 and was lowest at 21.8% in April 2026. - Across the 12 months ending September 2026, John Lewis’ share of searches among homeware retailers in the United Kingdom held steady at 0.04%. - Across the 12 months ending September 2026, John Lewis’ share of searches among furniture retailers in the United Kingdom held steady, from 0.11% to 0.1%. - Across the 12 months ending September 2026, John Lewis’ share of searches among bed retailers in the United Kingdom peaked at 5.4% in July 2026 and was lowest at 3.4% in December 2025. ## How did search popularity change for United Kingdom electronics retailers in September 2026? - In September 2026, Currys gained share of searches among electronics retailers in the United Kingdom, from 10.3% to 12.3%. - In September 2026, Amazon lost share of searches among electronics retailers in the United Kingdom, from 62.8% to 61.5%. - Argos’ share of searches among electronics retailers in the United Kingdom has lost ground for 3 months in a row, from 19% to 18.5% in September 2026. - Estimated monthly branded searches for AO in the United Kingdom rose 171.8% over 12 measured months, from 90.5K to 246K in September 2026. - Estimated monthly branded searches for John Lewis in the United Kingdom fell 18.2% over 12 measured months, from 3.4M to 2.7M in September 2026. - Estimated monthly branded searches for Richer Sounds in the United Kingdom fell 18.2% over 12 measured months, from 165K to 135K in September 2026. ## How did search popularity change for United Kingdom department stores in September 2026? - In September 2026, M&S gained share of searches among department stores in the United Kingdom, from 45% to 47.3%. - In September 2026, John Lewis gained share of searches among department stores in the United Kingdom, from 22.5% to 23.6%. - In September 2026, Harrods lost share of searches among department stores in the United Kingdom, from 10% to 8.6%. - In September 2026, Selfridges lost share of searches among department stores in the United Kingdom, from 10% to 8.6%. - In September 2026, Harvey Nichols lost share of searches among department stores in the United Kingdom, from 2% to 1.2%. - In September 2026, House of Fraser rose from 8th to 7th among department stores in the United Kingdom. ## How did search popularity change for United Kingdom homeware retailers in September 2026? - In September 2026, Oliver Bonas lost share of searches among homeware retailers in the United Kingdom, from 5.4% to 4.5%. - IKEA’s share of searches among homeware retailers in the United Kingdom has gained ground for 3 months in a row, from 25.4% to 33.2% in September 2026. - Estimated monthly branded searches for The White Company in the United Kingdom fell 18.3% over 12 measured months, from 301K to 246K in September 2026. - Estimated monthly branded searches for The Range in the United Kingdom fell 18.2% over 12 measured months, from 2.7M to 2.2M in September 2026. - Estimated monthly branded searches for Habitat in the United Kingdom fell 18.2% over 12 measured months, from 165K to 135K in September 2026. - Estimated monthly branded searches for Dunelm in the United Kingdom fell 18.1% over 12 measured months, from 4.1M to 3.4M in September 2026. ## How did search popularity change for United Kingdom furniture retailers in September 2026? - In September 2026, Oak Furnitureland lost share of searches among furniture retailers in the United Kingdom, from 3.8% to 3.1%. - In September 2026, Furniture Village lost share of searches among furniture retailers in the United Kingdom, from 3.1% to 2.5%. - DFS’s share of searches among furniture retailers in the United Kingdom has gained ground for 3 months in a row, from 5.9% to 6.7% in September 2026. - Estimated monthly branded searches for John Lewis in the United Kingdom fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026. - Estimated monthly branded searches for Sofology in the United Kingdom fell 18.2% over 12 measured months, from 165K to 135K in September 2026. - Estimated monthly branded searches for Dunelm in the United Kingdom fell 18.1% over 12 measured months, from 4.1M to 3.4M in September 2026. ## How did search popularity change for United Kingdom bed retailers in September 2026? - In September 2026, Dreams gained share of searches among bed retailers in the United Kingdom, from 27.6% to 31.7%. - In September 2026, Bensons for Beds lost share of searches among bed retailers in the United Kingdom, from 41.2% to 38.5%. - In September 2026, IKEA lost share of searches among bed retailers in the United Kingdom, from 18.5% to 17.3%. - Estimated monthly branded searches for Time4Sleep in the United Kingdom rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026. - Estimated monthly branded searches for John Lewis in the United Kingdom fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026. - Estimated monthly branded searches for Bed Kingdom in the United Kingdom fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Electronics retailers | 3.4M | 7.9% | 4 | | Nov 2025 | Electronics retailers | 5M | 9.2% | 4 | | Dec 2025 | Electronics retailers | 5M | 9.4% | 4 | | Jan 2026 | Electronics retailers | 3.4M | 8.4% | 4 | | Feb 2026 | Electronics retailers | 2.2M | 6.1% | 4 | | Mar 2026 | Electronics retailers | 2.7M | 7.1% | 4 | | Apr 2026 | Electronics retailers | 2.2M | 5.9% | 4 | | May 2026 | Electronics retailers | 2.7M | 7% | 4 | | Jun 2026 | Electronics retailers | 2.7M | 7% | 4 | | Jul 2026 | Electronics retailers | 2.7M | 6.9% | 4 | | Aug 2026 | Electronics retailers | 2.7M | 6.9% | 4 | | Sep 2026 | Electronics retailers | 2.7M | 6.8% | 4 | | Oct 2025 | Department stores | 3.4M | 24.1% | 2 | | Nov 2025 | Department stores | 5M | 26.8% | 2 | | Dec 2025 | Department stores | 5M | 24.2% | 2 | | Jan 2026 | Department stores | 3.4M | 25.9% | 2 | | Feb 2026 | Department stores | 2.2M | 22.3% | 2 | | Mar 2026 | Department stores | 2.7M | 23.3% | 2 | | Apr 2026 | Department stores | 2.2M | 21.8% | 2 | | May 2026 | Department stores | 2.7M | 22.7% | 2 | | Jun 2026 | Department stores | 2.7M | 24.2% | 2 | | Jul 2026 | Department stores | 2.7M | 24.4% | 2 | | Aug 2026 | Department stores | 2.7M | 22.5% | 2 | | Sep 2026 | Department stores | 2.7M | 23.6% | 2 | | Oct 2025 | Homeware retailers | 4.4K | 0.04% | 9 | | Nov 2025 | Homeware retailers | 4.4K | 0.03% | 9 | | Dec 2025 | Homeware retailers | 4.4K | 0.04% | 9 | | Jan 2026 | Homeware retailers | 3.6K | 0.03% | 9 | | Feb 2026 | Homeware retailers | 3.6K | 0.04% | 9 | | Mar 2026 | Homeware retailers | 3.6K | 0.04% | 9 | | Apr 2026 | Homeware retailers | 2.9K | 0.03% | 9 | | May 2026 | Homeware retailers | 2.9K | 0.03% | 9 | | Jun 2026 | Homeware retailers | 2.9K | 0.03% | 9 | | Jul 2026 | Homeware retailers | 2.9K | 0.03% | 9 | | Aug 2026 | Homeware retailers | 4.4K | 0.04% | 9 | | Sep 2026 | Homeware retailers | 4.4K | 0.04% | 9 | | Oct 2025 | Furniture retailers | 9.9K | 0.11% | 10 | | Nov 2025 | Furniture retailers | 8.1K | 0.09% | 10 | | Dec 2025 | Furniture retailers | 6.6K | 0.07% | 10 | | Jan 2026 | Furniture retailers | 9.9K | 0.1% | 10 | | Feb 2026 | Furniture retailers | 8.1K | 0.1% | 10 | | Mar 2026 | Furniture retailers | 6.6K | 0.09% | 10 | | Apr 2026 | Furniture retailers | 5.4K | 0.07% | 10 | | May 2026 | Furniture retailers | 5.4K | 0.08% | 10 | | Jun 2026 | Furniture retailers | 5.4K | 0.08% | 10 | | Jul 2026 | Furniture retailers | 6.6K | 0.1% | 10 | | Aug 2026 | Furniture retailers | 8.1K | 0.1% | 10 | | Sep 2026 | Furniture retailers | 8.1K | 0.1% | 10 | | Oct 2025 | Bed retailers | 14.8K | 4.6% | 5 | | Nov 2025 | Bed retailers | 14.8K | 4.3% | 5 | | Dec 2025 | Bed retailers | 9.9K | 3.4% | 5 | | Jan 2026 | Bed retailers | 14.8K | 3.9% | 5 | | Feb 2026 | Bed retailers | 12.1K | 4.5% | 5 | | Mar 2026 | Bed retailers | 12.1K | 4.5% | 5 | | Apr 2026 | Bed retailers | 12.1K | 4.7% | 5 | | May 2026 | Bed retailers | 9.9K | 4.2% | 5 | | Jun 2026 | Bed retailers | 9.9K | 4.5% | 5 | | Jul 2026 | Bed retailers | 12.1K | 5.4% | 5 | | Aug 2026 | Bed retailers | 14.8K | 4.5% | 5 | | Sep 2026 | Bed retailers | 12.1K | 4.2% | 5 | ## How are John Lewis’ branded searches counted? Brandwave collects information about searches that people make online using John Lewis’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “john lewis” - “john lewis beds” - “john lewis furniture” - “john lewis home” ## Which electronics retailers compete with John Lewis? - [Amazon](/demand/uk/brands/amazon): Head-to-head: /demand/uk/compare/amazon-vs-john-lewis - [Argos](/demand/uk/brands/argos): Head-to-head: /demand/uk/compare/argos-vs-john-lewis - [Currys](/demand/uk/brands/currys): Head-to-head: /demand/uk/compare/currys-vs-john-lewis - [AO](/demand/uk/brands/ao): Head-to-head: /demand/uk/compare/ao-vs-john-lewis - [Richer Sounds](/demand/uk/brands/richer-sounds): Head-to-head: /demand/uk/compare/john-lewis-vs-richer-sounds ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "John Lewis: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/john-lewis This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/john-lewis. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.