--- title: "Jet2: search popularity in the United Kingdom" description: "Jet2 is a leisure airline flying to holiday destinations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/jet2-airline" publisher: "Brandwave" --- # Jet2: search popularity in the United Kingdom Jet2 is a leisure airline flying to holiday destinations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Jet2 - **Owned by**: Jet2 - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among airlines**: 13.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Airlines | 4 | 13.7% | 1.1M | - [Airlines in the UK](/demand/uk/categories/uk-airlines) ## Top airlines in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Jet2 was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Jet2 is the third most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ryanair | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | easyJet | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Jet2 | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Emirates | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Virgin Atlantic | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | British Airways | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Wizz Air | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about airlines - Asked ChatGPT "Which airline should I fly with from the UK?": 1. Jet2, 2. Emirates, 3. Virgin Atlantic, 4. British Airways - Asked ChatGPT "What are the best airlines in the UK?": 1. Jet2, 2. Emirates, 3. Virgin Atlantic, 4. British Airways, 5. easyJet, 6. Ryanair - Asked ChatGPT "What's the best low cost airline for flights from the UK to Europe?": 1. easyJet, 2. Ryanair, 3. Wizz Air, 4. Jet2 - Searched Google, AI Overview "flights": 1. Ryanair, 2. easyJet - Searched Google, AI Overview "cheap flights": 1. Ryanair, 2. easyJet Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How has branded search demand for Jet2 changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Jet2 in the United Kingdom rose from 874K to 1.1M. - Across the 12 months ending September 2026, Jet2’s share of searches among airlines in the United Kingdom increased from 10.2% to 13.7%. - Across the 12 months ending September 2026, Jet2’s share of searches among airlines in the United Kingdom peaked at 16.6% in August 2026 and was lowest at 10.1% in December 2025. ## How did search popularity change for United Kingdom airlines in September 2026? - In September 2026, British Airways gained share of searches among airlines in the United Kingdom, from 19.9% to 22.3%. - In September 2026, Ryanair gained share of searches among airlines in the United Kingdom, from 19.9% to 22.3%. - In September 2026, Virgin Atlantic gained share of searches among airlines in the United Kingdom, from 4.9% to 5.5%. - In September 2026, Jet2 lost share of searches among airlines in the United Kingdom, from 16.6% to 13.7%. - In September 2026, easyJet lost share of searches among airlines in the United Kingdom, from 29.8% to 27.3%. - In September 2026, Emirates rose from 7th to 6th among airlines in the United Kingdom. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Airlines | 874K | 10.2% | 4 | | Nov 2025 | Airlines | 874K | 11.5% | 4 | | Dec 2025 | Airlines | 715K | 10.1% | 4 | | Jan 2026 | Airlines | 1.4M | 11.4% | 4 | | Feb 2026 | Airlines | 1.1M | 12% | 4 | | Mar 2026 | Airlines | 1.1M | 10.6% | 4 | | Apr 2026 | Airlines | 1.2M | 13.4% | 4 | | May 2026 | Airlines | 1.3M | 13.8% | 4 | | Jun 2026 | Airlines | 1.3M | 14.8% | 4 | | Jul 2026 | Airlines | 1.5M | 16% | 4 | | Aug 2026 | Airlines | 1.5M | 16.6% | 4 | | Sep 2026 | Airlines | 1.1M | 13.7% | 4 | ## How are Jet2’s branded searches counted? Brandwave collects information about searches that people make online using Jet2’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “jet2” - “jet2 flights” ## Which airlines compete with Jet2? - [easyJet](/demand/uk/brands/easyjet-airline): Head-to-head: /demand/uk/compare/easyjet-airline-vs-jet2-airline - [British Airways](/demand/uk/brands/british-airways): Head-to-head: /demand/uk/compare/british-airways-vs-jet2-airline - [Ryanair](/demand/uk/brands/ryanair): Head-to-head: /demand/uk/compare/jet2-airline-vs-ryanair - [Virgin Atlantic](/demand/uk/brands/virgin-atlantic): Head-to-head: /demand/uk/compare/jet2-airline-vs-virgin-atlantic - [Emirates](/demand/uk/brands/emirates): Head-to-head: /demand/uk/compare/emirates-vs-jet2-airline - [Wizz Air](/demand/uk/brands/wizz-air) ## Who owns Jet2? Jet2 is owned by Jet2. Brandwave also tracks Jet2holidays, owned by the same company, in the United Kingdom. - [Jet2](/demand/uk/companies/jet2): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Jet2? Jet2 is owned by Jet2. Brandwave also tracks Jet2holidays, owned by the same company, in the United Kingdom. ## Cite this page Brandwave. "Jet2: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/jet2-airline This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/jet2-airline. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.