--- title: "JD Williams: search popularity in the United Kingdom" description: "JD Williams sells clothing, footwear and homeware online, with a large plus size range. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/jd-williams" publisher: "Brandwave" --- # JD Williams: search popularity in the United Kingdom JD Williams sells clothing, footwear and homeware online, with a large plus size range. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: JD Williams - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among plus size fashion retailers**: 41.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Plus size fashion retailers | 1 | 41.3% | 368K | - [Plus size fashion retailers in the UK](/demand/uk/categories/uk-plus-size-fashion-retailers) ## Top plus size fashion retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, JD Williams did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Yours Clothing | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | ASOS | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Simply Be | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Evans | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | New Look | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | JD Williams | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about plus size fashion retailers - Asked ChatGPT "Where are the best places to buy plus size clothes in the UK?": 1. Yours Clothing, 2. ASOS, 3. Simply Be, 4. New Look, 5. Evans - Asked ChatGPT "Which UK shops have the best plus size dresses?": 1. Yours Clothing, 2. ASOS, 3. Simply Be, 4. Evans, 5. New Look - Asked ChatGPT "Where can I find affordable plus size clothing online?": 1. Yours Clothing, 2. ASOS, 3. Simply Be, 4. New Look - Searched Google, AI Overview "plus size clothing": 1. ASOS, 2. Yours Clothing, 3. Evans - Searched Google, AI Overview "best plus size clothing uk": 1. Yours Clothing, 2. ASOS, 3. Evans Not named in any answer: JD Williams. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How has branded search demand for JD Williams changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for JD Williams in the United Kingdom fell from 450K to 368K. - Across the 12 months ending September 2026, JD Williams’ share of searches among plus size fashion retailers in the United Kingdom peaked at 44.2% in December 2025 and was lowest at 39.2% in February 2026. ## How did search popularity change for United Kingdom plus size fashion retailers in September 2026? - Yours Clothing’s share of searches among plus size fashion retailers in the United Kingdom has gained ground for 3 months in a row, from 29.4% to 33.7% in September 2026. - Estimated monthly branded searches for ASOS in the United Kingdom fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026. - Estimated monthly branded searches for Simply Be in the United Kingdom fell 33.2% over 12 measured months, from 301K to 201K in September 2026. - Estimated monthly branded searches for Evans in the United Kingdom fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026. - Estimated monthly branded searches for JD Williams in the United Kingdom fell 18.2% over 12 measured months, from 450K to 368K in September 2026. - Estimated monthly branded searches for New Look in the United Kingdom fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Plus size fashion retailers | 450K | 41.7% | 1 | | Nov 2025 | Plus size fashion retailers | 550K | 44.1% | 1 | | Dec 2025 | Plus size fashion retailers | 450K | 44.2% | 1 | | Jan 2026 | Plus size fashion retailers | 368K | 41.8% | 1 | | Feb 2026 | Plus size fashion retailers | 301K | 39.2% | 1 | | Mar 2026 | Plus size fashion retailers | 450K | 44% | 1 | | Apr 2026 | Plus size fashion retailers | 450K | 43.9% | 1 | | May 2026 | Plus size fashion retailers | 450K | 41.6% | 1 | | Jun 2026 | Plus size fashion retailers | 450K | 43.9% | 1 | | Jul 2026 | Plus size fashion retailers | 368K | 41% | 1 | | Aug 2026 | Plus size fashion retailers | 368K | 41.2% | 1 | | Sep 2026 | Plus size fashion retailers | 368K | 41.3% | 1 | ## How are JD Williams’ branded searches counted? Brandwave collects information about searches that people make online using JD Williams’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “jd williams” ## Which plus size fashion retailers compete with JD Williams? - [Yours Clothing](/demand/uk/brands/yours-clothing): Head-to-head: /demand/uk/compare/jd-williams-vs-yours-clothing - [Simply Be](/demand/uk/brands/simply-be): Head-to-head: /demand/uk/compare/jd-williams-vs-simply-be - [Evans](/demand/uk/brands/evans-clothing): Head-to-head: /demand/uk/compare/evans-clothing-vs-jd-williams - [ASOS](/demand/uk/brands/asos): Head-to-head: /demand/uk/compare/asos-vs-jd-williams - [New Look](/demand/uk/brands/new-look): Head-to-head: /demand/uk/compare/jd-williams-vs-new-look ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "JD Williams: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/jd-williams This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/jd-williams. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.