--- title: "ITS: search popularity in the United Kingdom" description: "ITS sells power tools, hand tools and fixings online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/its-tools" publisher: "Brandwave" --- # ITS: search popularity in the United Kingdom ITS sells power tools, hand tools and fixings online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: ITS - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among power tool retailers**: 42.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Power tool retailers | 1 | 42.5% | 49.5K | - [Power tool retailers](/demand/uk/categories/uk-power-tool-retailers) ## Top power tool retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ITS was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. ITS is the third most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Toolstation | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Screwfix | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | ITS | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Power Tool World | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Toolden | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | D&M Tools | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tooled-Up | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Anglia Tool Centre | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about power tool retailers - Asked ChatGPT "What's the best online shop for power tools in the UK?": 1. Screwfix, 2. Toolstation, 3. ITS - Asked ChatGPT "Where do UK tradespeople get the best deals on cordless tool kits?": 1. ITS - Asked ChatGPT "Which UK tool shops have the fastest delivery?": 1. Toolstation, 2. Screwfix, 3. ITS - Searched Google, AI Overview "power tools": 1. Toolstation, 2. Screwfix, 3. Power Tool World - Searched Google, AI Overview "cordless drill": 1. Toolstation Not named in any answer: Toolden, D&M Tools, Tooled-Up and Anglia Tool Centre. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 28, 2026. ## How has branded search demand for ITS changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for ITS in the United Kingdom held steady at 49.5K. - Across the 12 months ending September 2026, ITS’s share of searches among power tool retailers in the United Kingdom increased from 38.5% to 42.5%. - Across the 12 months ending September 2026, ITS’s share of searches among power tool retailers in the United Kingdom peaked at 45.8% in November 2025 and was lowest at 37.5% in January 2026. ## How did search popularity change for United Kingdom power tool retailers in September 2026? - In September 2026, ITS gained share of searches among power tool retailers in the United Kingdom, from 39.4% to 42.5%. - In September 2026, Power Tool World gained share of searches among power tool retailers in the United Kingdom, from 17.6% to 19.1%. - In September 2026, Toolden lost share of searches among power tool retailers in the United Kingdom, from 32.2% to 28.4%. - In September 2026, D&M Tools lost share of searches among power tool retailers in the United Kingdom, from 7.9% to 7%. - Estimated monthly branded searches for Anglia Tool Centre in the United Kingdom fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026. - Estimated monthly branded searches for Toolstation in the United Kingdom fell 35.7% over 12 measured months, from 140 to 90 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Power tool retailers | 49.5K | 38.5% | 1 | | Nov 2025 | Power tool retailers | 74K | 45.8% | 1 | | Dec 2025 | Power tool retailers | 40.5K | 40% | 1 | | Jan 2026 | Power tool retailers | 40.5K | 37.5% | 1 | | Feb 2026 | Power tool retailers | 49.5K | 44% | 1 | | Mar 2026 | Power tool retailers | 49.5K | 42.3% | 1 | | Apr 2026 | Power tool retailers | 40.5K | 37.5% | 1 | | May 2026 | Power tool retailers | 40.5K | 37.6% | 1 | | Jun 2026 | Power tool retailers | 40.5K | 39.3% | 1 | | Jul 2026 | Power tool retailers | 40.5K | 39.4% | 1 | | Aug 2026 | Power tool retailers | 40.5K | 39.4% | 1 | | Sep 2026 | Power tool retailers | 49.5K | 42.5% | 1 | ## How are ITS’s branded searches counted? Brandwave collects information about searches that people make online using ITS’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “its tools” ## Which power tool retailers compete with ITS? - [Toolden](/demand/uk/brands/toolden): Head-to-head: /demand/uk/compare/its-tools-vs-toolden - [Power Tool World](/demand/uk/brands/power-tool-world): Head-to-head: /demand/uk/compare/its-tools-vs-power-tool-world - [D&M Tools](/demand/uk/brands/dm-tools): Head-to-head: /demand/uk/compare/dm-tools-vs-its-tools - [Tooled-Up](/demand/uk/brands/tooled-up): Head-to-head: /demand/uk/compare/its-tools-vs-tooled-up - [Anglia Tool Centre](/demand/uk/brands/anglia-tool-centre): Head-to-head: /demand/uk/compare/anglia-tool-centre-vs-its-tools - [Screwfix](/demand/uk/brands/screwfix) - [Toolstation](/demand/uk/brands/toolstation) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "ITS: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/its-tools This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/its-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.