--- title: "IRIS Payroll: search popularity in the United Kingdom" description: "IRIS Payroll is payroll software for employers and bureaus, including the cloud product Staffology. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/iris-payroll" publisher: "Brandwave" --- # IRIS Payroll: search popularity in the United Kingdom IRIS Payroll is payroll software for employers and bureaus, including the cloud product Staffology. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: IRIS Payroll - **Owned by**: IRIS Software Group - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among payroll software**: 14.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Payroll software | 2 | 14.7% | 10.9K | - [Payroll software in the UK](/demand/uk/categories/uk-payroll-software) ## Top payroll software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, IRIS Payroll did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sage Payroll | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Xero | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | BrightPay | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Moneysoft | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | QuickBooks Online | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | IRIS Payroll | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about payroll software - Asked ChatGPT "Which payroll software should my small business use in the UK?": 1. Sage Payroll, 2. BrightPay, 3. Xero, 4. QuickBooks Online - Asked ChatGPT "What are the best payroll software platforms in the UK?": 1. BrightPay, 2. Xero, 3. Sage Payroll, 4. QuickBooks Online, 5. Moneysoft - Asked ChatGPT "What's the best payroll software in the UK for a small business with ten employees?": 1. Sage Payroll, 2. Moneysoft, 3. Xero, 4. BrightPay, 5. QuickBooks Online - Searched Google, AI Overview "payroll software": 1. Sage Payroll, 2. Xero, 3. BrightPay, 4. QuickBooks Online - Searched Google, AI Overview "payroll software uk": 1. Sage Payroll, 2. Xero, 3. Moneysoft, 4. QuickBooks Online Not named in any answer: IRIS Payroll. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How has branded search demand for IRIS Payroll changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for IRIS Payroll in the United Kingdom held steady, from 10.8K to 10.9K. - Across the 12 months ending September 2026, IRIS Payroll’s share of searches among payroll software in the United Kingdom decreased from 18.6% to 14.7%. - Across the 12 months ending September 2026, IRIS Payroll’s share of searches among payroll software in the United Kingdom peaked at 18.6% in October 2025 and was lowest at 10.9% in April 2026. ## How did search popularity change for United Kingdom payroll software in September 2026? - In September 2026, QuickBooks Online overtook Moneysoft to rank 5th among payroll software in the United Kingdom, with 1.8% of the searches. - In September 2026, Sage Payroll gained share of searches among payroll software in the United Kingdom, from 11.3% to 13.3%. - In September 2026, BrightPay lost share of searches among payroll software in the United Kingdom, from 69.3% to 66.7%. - Estimated monthly branded searches for Moneysoft in the United Kingdom fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Payroll software | 10.8K | 18.6% | 2 | | Nov 2025 | Payroll software | 9K | 16.2% | 3 | | Dec 2025 | Payroll software | 8.8K | 16.6% | 2 | | Jan 2026 | Payroll software | 10.8K | 16.5% | 2 | | Feb 2026 | Payroll software | 10.8K | 18.5% | 2 | | Mar 2026 | Payroll software | 11.2K | 14.7% | 2 | | Apr 2026 | Payroll software | 11.2K | 10.9% | 3 | | May 2026 | Payroll software | 10.8K | 14.8% | 2 | | Jun 2026 | Payroll software | 10.9K | 14.8% | 2 | | Jul 2026 | Payroll software | 13K | 17.7% | 2 | | Aug 2026 | Payroll software | 10.8K | 15.1% | 2 | | Sep 2026 | Payroll software | 10.9K | 14.7% | 2 | ## How are IRIS Payroll’s branded searches counted? Brandwave collects information about searches that people make online using IRIS Payroll’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “iris payroll” - “staffology” ## Which payroll software compete with IRIS Payroll? - [BrightPay](/demand/uk/brands/brightpay): Head-to-head: /demand/uk/compare/brightpay-vs-iris-payroll - [Sage Payroll](/demand/uk/brands/sage-payroll): Head-to-head: /demand/uk/compare/iris-payroll-vs-sage-payroll - [Xero](/demand/uk/brands/xero): Head-to-head: /demand/uk/compare/iris-payroll-vs-xero - [QuickBooks Online](/demand/uk/brands/quickbooks-online): Head-to-head: /demand/uk/compare/iris-payroll-vs-quickbooks-online - [Moneysoft](/demand/uk/brands/moneysoft): Head-to-head: /demand/uk/compare/iris-payroll-vs-moneysoft ## Who owns IRIS Payroll? IRIS Payroll is owned by IRIS Software Group. Brandwave also tracks KashFlow, owned by the same company, in the United Kingdom. - [IRIS Software Group](/demand/uk/companies/iris-software-group): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns IRIS Payroll? IRIS Payroll is owned by IRIS Software Group. Brandwave also tracks KashFlow, owned by the same company, in the United Kingdom. ## Cite this page Brandwave. "IRIS Payroll: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/iris-payroll This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/iris-payroll. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.