--- title: "Apple iPhone: search popularity in the United Kingdom" description: "iPhone is Apple’s smartphone. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/iphone" publisher: "Brandwave" --- # Apple iPhone: search popularity in the United Kingdom iPhone is Apple’s smartphone. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Apple iPhone - **Owned by**: Apple - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among smartphone brands**: 63.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Smartphone brands | 1 | 63.3% | 673K | - [Smartphone brands](/demand/uk/categories/uk-smartphone-brands) ## Top smartphone brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Apple iPhone appeared in all five answers. Apple iPhone is the third most recommended of the 11. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Samsung Galaxy | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Google Pixel | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Apple iPhone | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Motorola | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Nothing | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Xiaomi | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | OnePlus | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | OPPO | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | HONOR | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sony | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | vivo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about smartphone brands - Asked ChatGPT "Which phone should I buy in the UK?": 1. Apple iPhone, 2. Samsung Galaxy, 3. Google Pixel - Asked ChatGPT "What are the best smartphone brands?": 1. Samsung Galaxy, 2. Google Pixel, 3. Xiaomi, 4. OnePlus, 5. Motorola, 6. Nothing, 7. Apple iPhone - Asked ChatGPT "What is the best phone for the money?": 1. Google Pixel, 2. Nothing, 3. Samsung Galaxy, 4. Apple iPhone - Searched Google, AI Overview "smartphone": 1. Samsung Galaxy, 2. Motorola, 3. Apple iPhone - Searched Google, AI Overview "best phone": 1. Apple iPhone, 2. Samsung Galaxy, 3. OPPO, 4. Google Pixel Not named in any answer: HONOR, Sony and vivo. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How has branded search demand for Apple iPhone changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Apple iPhone in the United Kingdom rose from 301K to 673K. - Across the 12 months ending September 2026, Apple iPhone’s share of searches among smartphone brands in the United Kingdom increased from 46.5% to 63.3%. ## How did search popularity change for United Kingdom smartphone brands in September 2026? - In September 2026, Apple iPhone gained share of searches among smartphone brands in the United Kingdom, from 53.6% to 63.3%. - In September 2026, Google Pixel lost share of searches among smartphone brands in the United Kingdom, from 16.9% to 10.9%. - In September 2026, Nothing lost share of searches among smartphone brands in the United Kingdom, from 8.8% to 7%. - In September 2026, OnePlus lost share of searches among smartphone brands in the United Kingdom, from 3.6% to 2.9%. - In September 2026, Sony lost share of searches among smartphone brands in the United Kingdom, from 1.8% to 1.1%. - HONOR’s share of searches among smartphone brands in the United Kingdom has lost ground for 3 months in a row, from 2.6% to 2.1% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Smartphone brands | 301K | 46.5% | 1 | | Nov 2025 | Smartphone brands | 368K | 47% | 1 | | Dec 2025 | Smartphone brands | 368K | 51.7% | 1 | | Jan 2026 | Smartphone brands | 301K | 48.1% | 1 | | Feb 2026 | Smartphone brands | 301K | 49.4% | 1 | | Mar 2026 | Smartphone brands | 368K | 50.7% | 1 | | Apr 2026 | Smartphone brands | 368K | 55.7% | 1 | | May 2026 | Smartphone brands | 368K | 55.1% | 1 | | Jun 2026 | Smartphone brands | 368K | 53.4% | 1 | | Jul 2026 | Smartphone brands | 368K | 51.3% | 1 | | Aug 2026 | Smartphone brands | 450K | 53.6% | 1 | | Sep 2026 | Smartphone brands | 673K | 63.3% | 1 | ## How are Apple iPhone’s branded searches counted? Brandwave collects information about searches that people make online using Apple iPhone’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “iphone” ## Which smartphone brands compete with Apple iPhone? - [Google Pixel](/demand/uk/brands/google-pixel): Head-to-head: /demand/uk/compare/google-pixel-vs-iphone - [Samsung Galaxy](/demand/uk/brands/samsung-galaxy): Head-to-head: /demand/uk/compare/iphone-vs-samsung-galaxy - [Nothing](/demand/uk/brands/nothing): Head-to-head: /demand/uk/compare/iphone-vs-nothing - [OnePlus](/demand/uk/brands/oneplus): Head-to-head: /demand/uk/compare/iphone-vs-oneplus - [HONOR](/demand/uk/brands/honor): Head-to-head: /demand/uk/compare/honor-vs-iphone - [OPPO](/demand/uk/brands/oppo) - [Sony](/demand/uk/brands/sony) - [Xiaomi](/demand/uk/brands/xiaomi) - [Motorola](/demand/uk/brands/motorola) - [vivo](/demand/uk/brands/vivo) ## Who owns Apple iPhone? Apple iPhone is owned by Apple. Brandwave also tracks Apple AirPods, Apple iPad, Apple MacBook and Apple Watch, owned by the same company, in the United Kingdom. - [Apple](/demand/uk/companies/apple): Owns 35 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Apple iPhone? Apple iPhone is owned by Apple. Brandwave also tracks Apple AirPods, Apple iPad, Apple MacBook and Apple Watch, owned by the same company, in the United Kingdom. ## Cite this page Brandwave. "Apple iPhone: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/iphone This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/iphone. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.