--- title: "Apple iPad: search popularity in the United Kingdom" description: "iPad is Apple’s tablet. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/ipad" publisher: "Brandwave" --- # Apple iPad: search popularity in the United Kingdom iPad is Apple’s tablet. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Apple iPad - **Owned by**: Apple - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among tablet brands**: 70.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Tablet brands | 1 | 70.8% | 450K | - [Tablet brands](/demand/uk/categories/uk-tablet-brands) ## Top tablet brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Apple iPad was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Apple iPad is the most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Apple iPad | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Samsung Galaxy Tab | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | OnePlus | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Xiaomi | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Microsoft Surface | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Lenovo Tab | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Amazon Fire Tablet | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | HONOR | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Google Pixel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tablet brands - Asked ChatGPT "Which tablet should I buy in the UK?": 1. Apple iPad, 2. Samsung Galaxy Tab, 3. Xiaomi - Asked ChatGPT "What are the best tablet brands?": 1. Apple iPad, 2. Samsung Galaxy Tab, 3. Lenovo Tab, 4. Microsoft Surface, 5. Xiaomi - Asked ChatGPT "What is the best Android tablet?": 1. OnePlus, 2. Samsung Galaxy Tab, 3. Xiaomi - Searched Google, AI Overview "tablet": 1. Apple iPad, 2. Samsung Galaxy Tab, 3. Microsoft Surface - Searched Google, AI Overview "android tablet": 1. HONOR, 2. Lenovo Tab, 3. Samsung Galaxy Tab, 4. Xiaomi Not named in any answer: Amazon Fire Tablet and Google Pixel. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How has branded search demand for Apple iPad changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Apple iPad in the United Kingdom fell from 550K to 450K. - Across the 12 months ending September 2026, Apple iPad’s share of searches among tablet brands in the United Kingdom decreased from 72% to 70.8%. - Across the 12 months ending September 2026, Apple iPad’s share of searches among tablet brands in the United Kingdom peaked at 74.9% in December 2025 and was lowest at 68.5% in May 2026. ## How did search popularity change for United Kingdom tablet brands in September 2026? - In September 2026, Apple iPad gained share of searches among tablet brands in the United Kingdom, from 70.2% to 70.8%. - Estimated monthly branded searches for HONOR in the United Kingdom rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026. - Estimated monthly branded searches for OnePlus in the United Kingdom fell 45.8% over 12 measured months, from 2.4K to 1.3K in September 2026. - Estimated monthly branded searches for Xiaomi in the United Kingdom fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026. - Estimated monthly branded searches for Google Pixel in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026. - Estimated monthly branded searches for Amazon Fire Tablet in the United Kingdom fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Tablet brands | 550K | 72% | 1 | | Nov 2025 | Tablet brands | 823K | 74.6% | 1 | | Dec 2025 | Tablet brands | 673K | 74.9% | 1 | | Jan 2026 | Tablet brands | 450K | 71.2% | 1 | | Feb 2026 | Tablet brands | 368K | 70.7% | 1 | | Mar 2026 | Tablet brands | 368K | 69.8% | 1 | | Apr 2026 | Tablet brands | 301K | 69.1% | 1 | | May 2026 | Tablet brands | 301K | 68.5% | 1 | | Jun 2026 | Tablet brands | 301K | 69.2% | 1 | | Jul 2026 | Tablet brands | 301K | 70.8% | 1 | | Aug 2026 | Tablet brands | 368K | 70.2% | 1 | | Sep 2026 | Tablet brands | 450K | 70.8% | 1 | ## How are Apple iPad’s branded searches counted? Brandwave collects information about searches that people make online using Apple iPad’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ipad” ## Which tablet brands compete with Apple iPad? - [Samsung Galaxy Tab](/demand/uk/brands/samsung-galaxy-tab): Head-to-head: /demand/uk/compare/ipad-vs-samsung-galaxy-tab - [Microsoft Surface](/demand/uk/brands/microsoft-surface): Head-to-head: /demand/uk/compare/ipad-vs-microsoft-surface - [Lenovo Tab](/demand/uk/brands/lenovo-tab): Head-to-head: /demand/uk/compare/ipad-vs-lenovo-tab - [Amazon Fire Tablet](/demand/uk/brands/amazon-fire-tablet): Head-to-head: /demand/uk/compare/amazon-fire-tablet-vs-ipad - [HONOR](/demand/uk/brands/honor): Head-to-head: /demand/uk/compare/honor-vs-ipad - [Google Pixel](/demand/uk/brands/google-pixel) - [Xiaomi](/demand/uk/brands/xiaomi) - [OnePlus](/demand/uk/brands/oneplus) ## Who owns Apple iPad? Apple iPad is owned by Apple. Brandwave also tracks Apple AirPods, Apple iPhone, Apple MacBook and Apple Watch, owned by the same company, in the United Kingdom. - [Apple](/demand/uk/companies/apple): Owns 35 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Apple iPad? Apple iPad is owned by Apple. Brandwave also tracks Apple AirPods, Apple iPhone, Apple MacBook and Apple Watch, owned by the same company, in the United Kingdom. ## Cite this page Brandwave. "Apple iPad: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/ipad This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/ipad. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.