---
title: "Interflora: search popularity in United Kingdom"
description: "Interflora delivers flowers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/brands/interflora"
publisher: "Brandwave"
---

# Interflora: search popularity in United Kingdom

Interflora delivers flowers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Interflora
- **Market**: United Kingdom
- **Measured month**: Sep 2026
- **Share of Search among flower delivery platforms**: 32%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Flower delivery platforms | 2 | 32% | 90.5K |

- [Flower delivery platforms](/demand/uk/categories/uk-flower-delivery-platforms)

## How has branded search demand for Interflora changed in United Kingdom over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Interflora in United Kingdom rose from 60.5K to 90.5K.
- Across the 12 months ending September 2026, Interflora’s estimated Share of Search among flower delivery platforms in United Kingdom increased from 27.2% to 32%.
- Across the 12 months ending September 2026, Interflora’s estimated Share of Search among flower delivery platforms in United Kingdom peaked at 32% in September 2026 and was lowest at 21% in November 2025.

## How did search popularity change for United Kingdom flower delivery platforms in September 2026?

- In September 2026, Interflora gained estimated Share of Search among flower delivery platforms in United Kingdom, from 27.8% to 32%.
- In September 2026, Bloom & Wild lost estimated Share of Search among flower delivery platforms in United Kingdom, from 62% to 58.4%.
- In September 2026, Prestige Flowers lost estimated Share of Search among flower delivery platforms in United Kingdom, from 10.2% to 9.6%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Flower delivery platforms | 60.5K | 27.2% | 2 |
| Nov 2025 | Flower delivery platforms | 60.5K | 21% | 2 |
| Dec 2025 | Flower delivery platforms | 90.5K | 24% | 2 |
| Jan 2026 | Flower delivery platforms | 74K | 27.2% | 2 |
| Feb 2026 | Flower delivery platforms | 110K | 30.5% | 2 |
| Mar 2026 | Flower delivery platforms | 135K | 24% | 2 |
| Apr 2026 | Flower delivery platforms | 60.5K | 27.2% | 2 |
| May 2026 | Flower delivery platforms | 60.5K | 27.2% | 2 |
| Jun 2026 | Flower delivery platforms | 60.5K | 24.4% | 2 |
| Jul 2026 | Flower delivery platforms | 60.5K | 27.8% | 2 |
| Aug 2026 | Flower delivery platforms | 60.5K | 27.8% | 2 |
| Sep 2026 | Flower delivery platforms | 90.5K | 32% | 2 |

## How is Interflora measured?

Brandwave collects information about searches that people make online using Interflora’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “interflora”

## Which flower delivery platforms compete with Interflora?

- [Bloom & Wild](/demand/uk/brands/bloom-and-wild): Head-to-head: /demand/uk/compare/bloom-and-wild-vs-interflora
- [Prestige Flowers](/demand/uk/brands/prestige-flowers): Head-to-head: /demand/uk/compare/interflora-vs-prestige-flowers

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Interflora: search popularity in United Kingdom". https://gobrandwave.com/demand/uk/brands/interflora

This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/interflora. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.