--- title: "Inov-8: search popularity in the United Kingdom" description: "Inov-8 is a running shoe maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/inov-8" publisher: "Brandwave" --- # Inov-8: search popularity in the United Kingdom Inov-8 is a running shoe maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Inov-8 - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among running shoe brands**: 5.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Running shoe brands | 10 | 5.3% | 8.1K | - [Running shoe brands](/demand/uk/categories/uk-running-shoe-brands) ## Top running shoe brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Inov-8 did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ASICS | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | HOKA | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Brooks | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | New Balance | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Nike | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Adidas | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Puma | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Saucony | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Altra | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | On | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | Inov-8 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mizuno | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about running shoe brands - Asked ChatGPT "Which running shoes should I buy?": 1. ASICS, 2. Puma, 3. HOKA, 4. Brooks - Asked ChatGPT "What are the best running shoe brands?": 1. ASICS, 2. Nike, 3. Brooks, 4. HOKA, 5. New Balance, 6. Saucony, 7. Adidas, 8. Altra, 9. On, 10. Puma - Asked ChatGPT "What are the best running shoes for beginners?": 1. ASICS, 2. Brooks, 3. HOKA, 4. Nike - Searched Google, AI Overview "running shoes": 1. ASICS, 2. HOKA, 3. Adidas, 4. Nike - Searched Google, AI Overview "best running shoes": 1. New Balance, 2. ASICS, 3. Adidas, 4. Puma Not named in any answer: Inov-8 and Mizuno. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How has branded search demand for Inov-8 changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Inov-8 in the United Kingdom fell from 12.1K to 8.1K. - Across the 12 months ending September 2026, Inov-8’s share of searches among running shoe brands in the United Kingdom decreased from 8.3% to 5.3%. - Across the 12 months ending September 2026, Inov-8’s share of searches among running shoe brands in the United Kingdom peaked at 9.3% in November 2025 and was lowest at 4.9% in April 2026. - Across the 12 months ending September 2026, Inov-8 fell from 7th to 10th among running shoe brands in the United Kingdom. ## How did search popularity change for United Kingdom running shoe brands in September 2026? - In September 2026, Altra overtook Inov-8 and Saucony to rank 8th among running shoe brands in the United Kingdom, with 6.5% of the searches. - In September 2026, ASICS overtook HOKA and On to rank 3rd among running shoe brands in the United Kingdom, with 9.7% of the searches. - In September 2026, Inov-8 lost share of searches among running shoe brands in the United Kingdom, from 6.7% to 5.3%. - In September 2026, Nike lost share of searches among running shoe brands in the United Kingdom, from 18.3% to 17.8%. - Estimated monthly branded searches for Saucony in the United Kingdom rose 50% over 12 measured months, from 6.6K to 9.9K in September 2026. - Estimated monthly branded searches for Adidas in the United Kingdom rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Running shoe brands | 12.1K | 8.3% | 7 | | Nov 2025 | Running shoe brands | 14.8K | 9.3% | 6 | | Dec 2025 | Running shoe brands | 12.1K | 7.6% | 8 | | Jan 2026 | Running shoe brands | 14.8K | 7.7% | 7 | | Feb 2026 | Running shoe brands | 9.9K | 6.5% | 8 | | Mar 2026 | Running shoe brands | 9.9K | 5.6% | 9 | | Apr 2026 | Running shoe brands | 9.9K | 4.9% | 10 | | May 2026 | Running shoe brands | 9.9K | 5.6% | 9 | | Jun 2026 | Running shoe brands | 9.9K | 6.9% | 7 | | Jul 2026 | Running shoe brands | 8.1K | 5.8% | 9 | | Aug 2026 | Running shoe brands | 9.9K | 6.7% | 8 | | Sep 2026 | Running shoe brands | 8.1K | 5.3% | 10 | ## How are Inov-8’s branded searches counted? Brandwave collects information about searches that people make online using Inov-8’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “inov8” ## Which running shoe brands compete with Inov-8? - [Nike](/demand/uk/brands/nike) - [Adidas](/demand/uk/brands/adidas) - [ASICS](/demand/uk/brands/asics) - [HOKA](/demand/uk/brands/hoka) - [On](/demand/uk/brands/on) - [Brooks](/demand/uk/brands/brooks) - [New Balance](/demand/uk/brands/new-balance): Head-to-head: /demand/uk/compare/inov-8-vs-new-balance - [Altra](/demand/uk/brands/altra): Head-to-head: /demand/uk/compare/altra-vs-inov-8 - [Saucony](/demand/uk/brands/saucony): Head-to-head: /demand/uk/compare/inov-8-vs-saucony - [Puma](/demand/uk/brands/puma): Head-to-head: /demand/uk/compare/inov-8-vs-puma - [Mizuno](/demand/uk/brands/mizuno): Head-to-head: /demand/uk/compare/inov-8-vs-mizuno ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Inov-8: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/inov-8 This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/inov-8. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.