--- title: "IKEA: search popularity in the United Kingdom" description: "IKEA is a home furnishings retailer known for flat-pack furniture. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/ikea" publisher: "Brandwave" --- # IKEA: search popularity in the United Kingdom IKEA is a home furnishings retailer known for flat-pack furniture. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: IKEA - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among homeware retailers**: 33.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Homeware retailers | 2 | 33.2% | 3.4M | | Furniture retailers | 2 | 42.3% | 3.4M | | Kitchen retailers | 5 | 6.5% | 49.5K | | Bed retailers | 3 | 17.3% | 49.5K | - [Homeware retailers in the UK](/demand/uk/categories/uk-homeware-retailers) - [Furniture retailers in the UK](/demand/uk/categories/uk-furniture-retailers) - [Kitchen retailers in the UK](/demand/uk/categories/uk-kitchen-retailers) - [Bed retailers in the UK](/demand/uk/categories/uk-bed-retailers) ## How has branded search demand for IKEA changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for IKEA in the United Kingdom held steady, from 3.5M to 3.4M. - Across the 12 months ending September 2026, IKEA’s share of searches among homeware retailers in the United Kingdom increased from 29.1% to 33.2%. - Across the 12 months ending September 2026, IKEA’s share of searches among homeware retailers in the United Kingdom peaked at 35% in February 2026 and was lowest at 25.4% in June 2026. - Across the 12 months ending September 2026, IKEA’s share of searches among furniture retailers in the United Kingdom increased from 37.4% to 42.3%. - Across the 12 months ending September 2026, IKEA’s share of searches among furniture retailers in the United Kingdom peaked at 42.7% in July 2026 and was lowest at 34.5% in June 2026. - Across the 12 months ending September 2026, IKEA’s share of searches among kitchen retailers in the United Kingdom decreased from 7.3% to 6.5%. - Across the 12 months ending September 2026, IKEA’s share of searches among kitchen retailers in the United Kingdom peaked at 7.6% in January 2026 and was lowest at 5.8% in June 2026. - Across the 12 months ending September 2026, IKEA’s share of searches among bed retailers in the United Kingdom decreased from 18.8% to 17.3%. - Across the 12 months ending September 2026, IKEA’s share of searches among bed retailers in the United Kingdom peaked at 18.8% in October 2025 and was lowest at 13.9% in December 2025. ## How did search popularity change for United Kingdom homeware retailers in September 2026? - In September 2026, Oliver Bonas lost share of searches among homeware retailers in the United Kingdom, from 5.4% to 4.5%. - IKEA’s share of searches among homeware retailers in the United Kingdom has gained ground for 3 months in a row, from 25.4% to 33.2% in September 2026. - Estimated monthly branded searches for The White Company in the United Kingdom fell 18.3% over 12 measured months, from 301K to 246K in September 2026. - Estimated monthly branded searches for The Range in the United Kingdom fell 18.2% over 12 measured months, from 2.7M to 2.2M in September 2026. - Estimated monthly branded searches for Habitat in the United Kingdom fell 18.2% over 12 measured months, from 165K to 135K in September 2026. - Estimated monthly branded searches for Dunelm in the United Kingdom fell 18.1% over 12 measured months, from 4.1M to 3.4M in September 2026. ## How did search popularity change for United Kingdom furniture retailers in September 2026? - In September 2026, Oak Furnitureland lost share of searches among furniture retailers in the United Kingdom, from 3.8% to 3.1%. - In September 2026, Furniture Village lost share of searches among furniture retailers in the United Kingdom, from 3.1% to 2.5%. - DFS’s share of searches among furniture retailers in the United Kingdom has gained ground for 3 months in a row, from 5.9% to 6.7% in September 2026. - Estimated monthly branded searches for John Lewis in the United Kingdom fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026. - Estimated monthly branded searches for Sofology in the United Kingdom fell 18.2% over 12 measured months, from 165K to 135K in September 2026. - Estimated monthly branded searches for Dunelm in the United Kingdom fell 18.1% over 12 measured months, from 4.1M to 3.4M in September 2026. ## How did search popularity change for United Kingdom kitchen retailers in September 2026? - In September 2026, Howdens gained share of searches among kitchen retailers in the United Kingdom, from 32.9% to 39.3%. - In September 2026, Wren Kitchens lost share of searches among kitchen retailers in the United Kingdom, from 26.9% to 21.5%. - Estimated monthly branded searches for Wickes in the United Kingdom fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026. - Estimated monthly branded searches for Magnet in the United Kingdom fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026. - Estimated monthly branded searches for IKEA in the United Kingdom fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026. ## How did search popularity change for United Kingdom bed retailers in September 2026? - In September 2026, Dreams gained share of searches among bed retailers in the United Kingdom, from 27.6% to 31.7%. - In September 2026, Bensons for Beds lost share of searches among bed retailers in the United Kingdom, from 41.2% to 38.5%. - In September 2026, IKEA lost share of searches among bed retailers in the United Kingdom, from 18.5% to 17.3%. - Estimated monthly branded searches for Time4Sleep in the United Kingdom rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026. - Estimated monthly branded searches for John Lewis in the United Kingdom fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026. - Estimated monthly branded searches for Bed Kingdom in the United Kingdom fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Homeware retailers | 3.4M | 29.1% | 2 | | Nov 2025 | Homeware retailers | 3.4M | 26.4% | 2 | | Dec 2025 | Homeware retailers | 3.4M | 27.4% | 2 | | Jan 2026 | Homeware retailers | 4.1M | 34.8% | 2 | | Feb 2026 | Homeware retailers | 3.4M | 35% | 2 | | Mar 2026 | Homeware retailers | 2.7M | 28.8% | 2 | | Apr 2026 | Homeware retailers | 2.7M | 29.4% | 2 | | May 2026 | Homeware retailers | 2.7M | 29.4% | 2 | | Jun 2026 | Homeware retailers | 2.2M | 25.4% | 2 | | Jul 2026 | Homeware retailers | 2.7M | 31.2% | 2 | | Aug 2026 | Homeware retailers | 3.4M | 32.9% | 2 | | Sep 2026 | Homeware retailers | 3.4M | 33.2% | 2 | | Oct 2025 | Furniture retailers | 3.4M | 37.4% | 2 | | Nov 2025 | Furniture retailers | 3.4M | 37.1% | 2 | | Dec 2025 | Furniture retailers | 3.4M | 37.4% | 2 | | Jan 2026 | Furniture retailers | 4.1M | 41.3% | 2 | | Feb 2026 | Furniture retailers | 3.4M | 42% | 2 | | Mar 2026 | Furniture retailers | 2.7M | 37.6% | 2 | | Apr 2026 | Furniture retailers | 2.7M | 37.5% | 2 | | May 2026 | Furniture retailers | 2.7M | 38.3% | 2 | | Jun 2026 | Furniture retailers | 2.2M | 34.5% | 2 | | Jul 2026 | Furniture retailers | 2.7M | 42.7% | 2 | | Aug 2026 | Furniture retailers | 3.4M | 41.8% | 2 | | Sep 2026 | Furniture retailers | 3.4M | 42.3% | 2 | | Oct 2025 | Kitchen retailers | 60.5K | 7.3% | 5 | | Nov 2025 | Kitchen retailers | 49.5K | 6.7% | 5 | | Dec 2025 | Kitchen retailers | 40.5K | 6.2% | 5 | | Jan 2026 | Kitchen retailers | 74K | 7.6% | 5 | | Feb 2026 | Kitchen retailers | 60.5K | 7.3% | 5 | | Mar 2026 | Kitchen retailers | 49.5K | 6.1% | 5 | | Apr 2026 | Kitchen retailers | 49.5K | 6.2% | 5 | | May 2026 | Kitchen retailers | 49.5K | 6.9% | 5 | | Jun 2026 | Kitchen retailers | 40.5K | 5.8% | 5 | | Jul 2026 | Kitchen retailers | 40.5K | 6% | 5 | | Aug 2026 | Kitchen retailers | 49.5K | 6.6% | 5 | | Sep 2026 | Kitchen retailers | 49.5K | 6.5% | 5 | | Oct 2025 | Bed retailers | 60.5K | 18.8% | 3 | | Nov 2025 | Bed retailers | 60.5K | 17.5% | 3 | | Dec 2025 | Bed retailers | 40.5K | 13.9% | 3 | | Jan 2026 | Bed retailers | 60.5K | 15.8% | 3 | | Feb 2026 | Bed retailers | 49.5K | 18.5% | 3 | | Mar 2026 | Bed retailers | 49.5K | 18.5% | 3 | | Apr 2026 | Bed retailers | 40.5K | 15.6% | 3 | | May 2026 | Bed retailers | 40.5K | 17.3% | 3 | | Jun 2026 | Bed retailers | 40.5K | 18.4% | 3 | | Jul 2026 | Bed retailers | 40.5K | 18% | 3 | | Aug 2026 | Bed retailers | 60.5K | 18.5% | 3 | | Sep 2026 | Bed retailers | 49.5K | 17.3% | 3 | ## How are IKEA’s branded searches counted? Brandwave collects information about searches that people make online using IKEA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ikea” - “ikea beds” - “ikea kitchens” ## Which homeware retailers compete with IKEA? - [Dunelm](/demand/uk/brands/dunelm): Head-to-head: /demand/uk/compare/dunelm-vs-ikea - [The Range](/demand/uk/brands/the-range): Head-to-head: /demand/uk/compare/ikea-vs-the-range - [Oliver Bonas](/demand/uk/brands/oliver-bonas): Head-to-head: /demand/uk/compare/ikea-vs-oliver-bonas - [The White Company](/demand/uk/brands/the-white-company): Head-to-head: /demand/uk/compare/ikea-vs-the-white-company - [Next](/demand/uk/brands/next): Head-to-head: /demand/uk/compare/ikea-vs-next - [Habitat](/demand/uk/brands/habitat) - [H&M Home](/demand/uk/brands/h-m-home) - [John Lewis](/demand/uk/brands/john-lewis) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "IKEA: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/ikea This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/ikea. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.