--- title: "Hypnos: search popularity in the United Kingdom" description: "Hypnos makes handmade beds and mattresses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/hypnos-beds" publisher: "Brandwave" --- # Hypnos: search popularity in the United Kingdom Hypnos makes handmade beds and mattresses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Hypnos - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among mattress brands**: 7.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Mattress brands | 4 | 7.5% | 17.7K | - [Mattress brands in the UK](/demand/uk/categories/uk-mattress-brands) ## Top mattress brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Hypnos was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Hypnos is the joint fourth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Simba | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Emma Sleep | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Tempur | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Silentnight | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Hypnos | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Otty | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Dormeo | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Eve Sleep | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about mattress brands - Asked ChatGPT "Which mattress brand should I buy in the UK?": 1. Emma Sleep, 2. Simba, 3. Silentnight, 4. Hypnos, 5. Tempur - Asked ChatGPT "What are the best mattress brands in the UK?": 1. Simba, 2. Tempur, 3. Emma Sleep, 4. Hypnos, 5. Silentnight - Asked ChatGPT "What's the best mattress in a box in the UK?": 1. Simba - Searched Google, AI Overview "mattress": named none of the brands we track Not named in any answer: Otty, Dormeo and Eve Sleep. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How has branded search demand for Hypnos changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Hypnos in the United Kingdom held steady, from 18.4K to 17.7K. - Across the 12 months ending September 2026, Hypnos’ share of searches among mattress brands in the United Kingdom peaked at 7.5% in September 2026 and was lowest at 5.1% in November 2025. ## How did search popularity change for United Kingdom mattress brands in September 2026? - In September 2026, Emma Sleep gained share of searches among mattress brands in the United Kingdom, from 39.6% to 42.7%. - In September 2026, Simba lost share of searches among mattress brands in the United Kingdom, from 31.4% to 27.3%. - In September 2026, Eve Sleep lost share of searches among mattress brands in the United Kingdom, from 3.4% to 2.9%. - Hypnos’ share of searches among mattress brands in the United Kingdom has gained ground for 3 months in a row, from 6.6% to 7.5% in September 2026. - In September 2026, Dormeo rose from 8th to 7th among mattress brands in the United Kingdom. - Estimated monthly branded searches for Silentnight in the United Kingdom fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Mattress brands | 18.4K | 7.1% | 4 | | Nov 2025 | Mattress brands | 18.4K | 5.1% | 4 | | Dec 2025 | Mattress brands | 17.2K | 5.5% | 4 | | Jan 2026 | Mattress brands | 18.4K | 6.5% | 4 | | Feb 2026 | Mattress brands | 15K | 7% | 3 | | Mar 2026 | Mattress brands | 15.7K | 6.8% | 3 | | Apr 2026 | Mattress brands | 15K | 6.7% | 3 | | May 2026 | Mattress brands | 15K | 7.3% | 3 | | Jun 2026 | Mattress brands | 12.3K | 6.6% | 3 | | Jul 2026 | Mattress brands | 12.8K | 6.6% | 4 | | Aug 2026 | Mattress brands | 17.7K | 7.1% | 4 | | Sep 2026 | Mattress brands | 17.7K | 7.5% | 4 | ## How are Hypnos’ branded searches counted? Brandwave collects information about searches that people make online using Hypnos’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hypnos beds” - “hypnos mattress” ## Which mattress brands compete with Hypnos? - [Emma Sleep](/demand/uk/brands/emma-sleep): Head-to-head: /demand/uk/compare/emma-sleep-vs-hypnos-beds - [Simba](/demand/uk/brands/simba-sleep): Head-to-head: /demand/uk/compare/hypnos-beds-vs-simba-sleep - [Silentnight](/demand/uk/brands/silentnight): Head-to-head: /demand/uk/compare/hypnos-beds-vs-silentnight - [Otty](/demand/uk/brands/otty): Head-to-head: /demand/uk/compare/hypnos-beds-vs-otty - [Tempur](/demand/uk/brands/tempur): Head-to-head: /demand/uk/compare/hypnos-beds-vs-tempur - [Dormeo](/demand/uk/brands/dormeo) - [Eve Sleep](/demand/uk/brands/eve-sleep) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Hypnos: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/hypnos-beds This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/hypnos-beds. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.