---
title: "Hovis: search popularity in United Kingdom"
description: "Hovis is bread brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/brands/hovis"
publisher: "Brandwave"
---

# Hovis: search popularity in United Kingdom

Hovis is bread brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Hovis
- **Market**: United Kingdom
- **Measured month**: Sep 2026
- **Share of Search among bread brands**: 26.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Bread brands | 2 | 26.3% | 4.4K |
| Crumpets | 2 | 26.3% | 4.4K |

- [Bread brands](/demand/uk/categories/uk-bread-brands)
- [Crumpets](/demand/uk/categories/uk-crumpets)

## How has branded search demand for Hovis changed in United Kingdom over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Hovis in United Kingdom held steady at 4.4K.
- Across the 12 months ending September 2026, Hovis’ estimated Share of Search among bread brands in United Kingdom peaked at 30.6% in November 2025 and was lowest at 22.6% in May 2026.
- Across the 12 months ending September 2026, Hovis’ estimated Share of Search among crumpets in United Kingdom peaked at 30.6% in November 2025 and was lowest at 22.6% in May 2026.

## How did search popularity change for United Kingdom bread brands in September 2026?

- In September 2026, Hovis gained estimated Share of Search among bread brands in United Kingdom, from 22.6% to 26.3%.
- In September 2026, Warburtons lost estimated Share of Search among bread brands in United Kingdom, from 62.3% to 59.3%.
- In September 2026, Kingsmill lost estimated Share of Search among bread brands in United Kingdom, from 15.1% to 14.4%.

## How did search popularity change for United Kingdom crumpets in September 2026?

- In September 2026, Hovis gained estimated Share of Search among crumpets in United Kingdom, from 22.6% to 26.3%.
- In September 2026, Warburtons lost estimated Share of Search among crumpets in United Kingdom, from 62.3% to 59.3%.
- In September 2026, Kingsmill lost estimated Share of Search among crumpets in United Kingdom, from 15.1% to 14.4%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bread brands | 4.4K | 26.3% | 2 |
| Nov 2025 | Bread brands | 4.4K | 30.6% | 2 |
| Dec 2025 | Bread brands | 3.6K | 26.5% | 2 |
| Jan 2026 | Bread brands | 4.4K | 23.3% | 2 |
| Feb 2026 | Bread brands | 4.4K | 23.9% | 2 |
| Mar 2026 | Bread brands | 4.4K | 23.9% | 2 |
| Apr 2026 | Bread brands | 4.4K | 26.3% | 2 |
| May 2026 | Bread brands | 3.6K | 22.6% | 2 |
| Jun 2026 | Bread brands | 3.6K | 25.5% | 2 |
| Jul 2026 | Bread brands | 3.6K | 26.5% | 2 |
| Aug 2026 | Bread brands | 3.6K | 22.6% | 2 |
| Sep 2026 | Bread brands | 4.4K | 26.3% | 2 |
| Oct 2025 | Crumpets | 4.4K | 26.3% | 2 |
| Nov 2025 | Crumpets | 4.4K | 30.6% | 2 |
| Dec 2025 | Crumpets | 3.6K | 26.5% | 2 |
| Jan 2026 | Crumpets | 4.4K | 23.3% | 2 |
| Feb 2026 | Crumpets | 4.4K | 23.9% | 2 |
| Mar 2026 | Crumpets | 4.4K | 23.9% | 2 |
| Apr 2026 | Crumpets | 4.4K | 26.3% | 2 |
| May 2026 | Crumpets | 3.6K | 22.6% | 2 |
| Jun 2026 | Crumpets | 3.6K | 25.5% | 2 |
| Jul 2026 | Crumpets | 3.6K | 26.5% | 2 |
| Aug 2026 | Crumpets | 3.6K | 22.6% | 2 |
| Sep 2026 | Crumpets | 4.4K | 26.3% | 2 |

## How is Hovis measured?

Brandwave collects information about searches that people make online using Hovis’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “hovis bread”

## Which bread brands compete with Hovis?

- [Warburtons](/demand/uk/brands/warburtons): Head-to-head: /demand/uk/compare/hovis-vs-warburtons
- [Kingsmill](/demand/uk/brands/kingsmill): Head-to-head: /demand/uk/compare/hovis-vs-kingsmill

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Hovis: search popularity in United Kingdom". https://gobrandwave.com/demand/uk/brands/hovis

This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/hovis. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.