--- title: "Honda Motorcycles: search popularity in the United Kingdom" description: "Honda Motorcycles is a motorcycle brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/honda-motorcycles" publisher: "Brandwave" --- # Honda Motorcycles: search popularity in the United Kingdom Honda Motorcycles is a motorcycle brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Honda Motorcycles - **Owned by**: Honda - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among motorbike brands**: 9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Motorbike brands | 5 | 9% | 18.1K | - [Motorbike brands in the UK](/demand/uk/categories/uk-motorbike-brands) ## Top motorbike brands in ChatGPT and Google AI Overviews In three ChatGPT questions, Honda Motorcycles was mentioned in two out of three: in two of the three ChatGPT answers. Honda Motorcycles is the most recommended of the 12. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Honda Motorcycles | 1st | 2 of 3 | 2 of 3 | | Kawasaki | 2nd | 3 of 3 | 3 of 3 | | Triumph | 3rd | 1 of 3 | 1 of 3 | | BMW Motorrad | 4th | 1 of 3 | 1 of 3 | | Royal Enfield | 5th | 1 of 3 | 1 of 3 | | KTM | 6th | 1 of 3 | 1 of 3 | | Harley-Davidson | Not ranked | 0 of 3 | 0 of 3 | | Ducati | Not ranked | 0 of 3 | 0 of 3 | | Lexmoto | Not ranked | 0 of 3 | 0 of 3 | | Suzuki Motorcycles | Not ranked | 0 of 3 | 0 of 3 | | Yamaha Motor | Not ranked | 0 of 3 | 0 of 3 | | Mutt Motorcycles | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about motorbike brands - Asked ChatGPT "What's the best motorbike brand for a beginner in the UK?": 1. Honda Motorcycles, 2. Kawasaki - Asked ChatGPT "Which motorbike brands are the most reliable?": 1. Honda Motorcycles, 2. Kawasaki, 3. Triumph, 4. BMW Motorrad, 5. Royal Enfield, 6. KTM - Asked ChatGPT "What's a good first bike after passing my test?": 1. Kawasaki Not named in any answer: Harley-Davidson, Ducati, Lexmoto, Suzuki Motorcycles, Yamaha Motor and Mutt Motorcycles. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How has branded search demand for Honda Motorcycles changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Honda Motorcycles in the United Kingdom fell from 27.1K to 18.1K. - Across the 12 months ending September 2026, Honda Motorcycles’ share of searches among motorbike brands in the United Kingdom decreased from 11.8% to 9%. - Across the 12 months ending September 2026, Honda Motorcycles’ share of searches among motorbike brands in the United Kingdom peaked at 11.8% in October 2025 and was lowest at 8.7% in May 2026. - Across the 12 months ending September 2026, Honda Motorcycles fell from 4th to 5th among motorbike brands in the United Kingdom. ## How did search popularity change for United Kingdom motorbike brands in September 2026? - In September 2026, Royal Enfield overtook Ducati to rank 2nd among motorbike brands in the United Kingdom, with 13.6% of the searches. - In September 2026, KTM overtook Honda Motorcycles to rank 4th among motorbike brands in the United Kingdom, with 11.1% of the searches. - In September 2026, Lexmoto gained share of searches among motorbike brands in the United Kingdom, from 4.4% to 5%. - In September 2026, Harley-Davidson lost share of searches among motorbike brands in the United Kingdom, from 26.6% to 24.8%. - In September 2026, Ducati lost share of searches among motorbike brands in the United Kingdom, from 11.9% to 11.1%. - In September 2026, Honda Motorcycles lost share of searches among motorbike brands in the United Kingdom, from 9.8% to 9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Motorbike brands | 27.1K | 11.8% | 4 | | Nov 2025 | Motorbike brands | 22.2K | 10.9% | 4 | | Dec 2025 | Motorbike brands | 18.1K | 10.1% | 6 | | Jan 2026 | Motorbike brands | 22.2K | 11.3% | 4 | | Feb 2026 | Motorbike brands | 18.1K | 9.3% | 5 | | Mar 2026 | Motorbike brands | 22.2K | 9.5% | 5 | | Apr 2026 | Motorbike brands | 22.2K | 9% | 4 | | May 2026 | Motorbike brands | 22.2K | 8.7% | 6 | | Jun 2026 | Motorbike brands | 22.2K | 8.7% | 5 | | Jul 2026 | Motorbike brands | 22.2K | 9.8% | 4 | | Aug 2026 | Motorbike brands | 22.2K | 9.8% | 4 | | Sep 2026 | Motorbike brands | 18.1K | 9% | 5 | ## How are Honda Motorcycles’ branded searches counted? Brandwave collects information about searches that people make online using Honda Motorcycles’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “honda motorcycles” ## Which motorbike brands compete with Honda Motorcycles? - [Harley-Davidson](/demand/uk/brands/harley-davidson) - [Royal Enfield](/demand/uk/brands/royal-enfield): Head-to-head: /demand/uk/compare/honda-motorcycles-vs-royal-enfield - [Ducati](/demand/uk/brands/ducati): Head-to-head: /demand/uk/compare/ducati-vs-honda-motorcycles - [KTM](/demand/uk/brands/ktm): Head-to-head: /demand/uk/compare/honda-motorcycles-vs-ktm - [Triumph](/demand/uk/brands/triumph): Head-to-head: /demand/uk/compare/honda-motorcycles-vs-triumph - [BMW Motorrad](/demand/uk/brands/bmw-motorrad): Head-to-head: /demand/uk/compare/bmw-motorrad-vs-honda-motorcycles - [Lexmoto](/demand/uk/brands/lexmoto) - [Suzuki Motorcycles](/demand/uk/brands/suzuki-motorcycles) - [Yamaha Motor](/demand/uk/brands/yamaha-motor) - [Kawasaki](/demand/uk/brands/kawasaki) - [Mutt Motorcycles](/demand/uk/brands/mutt-motorcycles) ## Who owns Honda Motorcycles? Honda Motorcycles is owned by Honda. Brandwave also tracks Honda and Honda Power Equipment, owned by the same company, in the United Kingdom. - [Honda](/demand/uk/companies/honda): Owns 7 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Honda Motorcycles? Honda Motorcycles is owned by Honda. Brandwave also tracks Honda and Honda Power Equipment, owned by the same company, in the United Kingdom. ## Cite this page Brandwave. "Honda Motorcycles: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/honda-motorcycles This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/honda-motorcycles. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.