--- title: "Home Bargains: search popularity in the United Kingdom" description: "Home Bargains is a discount retailer of groceries, homeware and toiletries. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/brands/home-bargains" publisher: "Brandwave" --- # Home Bargains: search popularity in the United Kingdom Home Bargains is a discount retailer of groceries, homeware and toiletries. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Home Bargains - **Owned by**: TJ Morris - **Market**: United Kingdom - **Measured month**: Sep 2026 - **Share of Search among discount retailers**: 29.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Discount retailers | 1 | 29.8% | 4.1M | - [Discount retailers in the UK](/demand/uk/categories/uk-discount-retailers) ## Top discount retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Home Bargains appeared in all four answers. Home Bargains is the second most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Poundland | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Home Bargains | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | B&M | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | TK Maxx | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | The Range | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Poundstretcher | 6th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about discount retailers - Asked ChatGPT "What's the best discount store in the UK?": 1. Home Bargains, 2. B&M, 3. Poundland, 4. TK Maxx - Asked ChatGPT "Which UK discount store has the best prices?": 1. Poundland, 2. Home Bargains, 3. B&M - Asked ChatGPT "What are the biggest discount retailers in the UK?": 1. B&M, 2. Poundland, 3. Home Bargains, 4. The Range, 5. TK Maxx, 6. Poundstretcher - Searched Google, AI Overview "discount stores": 1. Home Bargains Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How has branded search demand for Home Bargains changed in the United Kingdom over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Home Bargains in the United Kingdom rose from 3.4M to 4.1M. - Across the 12 months ending September 2026, Home Bargains’ share of searches among discount retailers in the United Kingdom increased from 23.3% to 29.8%. - Across the 12 months ending September 2026, Home Bargains’ share of searches among discount retailers in the United Kingdom peaked at 29.8% in September 2026 and was lowest at 21.2% in December 2025. - Across the 12 months ending September 2026, Home Bargains rose from 2nd to 1st among discount retailers in the United Kingdom. ## How did search popularity change for United Kingdom discount retailers in September 2026? - In September 2026, Poundland gained share of searches among discount retailers in the United Kingdom, from 3.2% to 4%. - In September 2026, Home Bargains gained share of searches among discount retailers in the United Kingdom, from 29.1% to 29.8%. - In September 2026, TK Maxx gained share of searches among discount retailers in the United Kingdom, from 29.1% to 29.8%. - In September 2026, B&M lost share of searches among discount retailers in the United Kingdom, from 21.8% to 19.3%. - Estimated monthly branded searches for The Range in the United Kingdom fell 18.2% over 12 measured months, from 2.7M to 2.2M in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Discount retailers | 3.4M | 23.3% | 2 | | Nov 2025 | Discount retailers | 4.1M | 23.9% | 2 | | Dec 2025 | Discount retailers | 3.4M | 21.2% | 3 | | Jan 2026 | Discount retailers | 3.4M | 27.4% | 1 | | Feb 2026 | Discount retailers | 2.7M | 25.2% | 2 | | Mar 2026 | Discount retailers | 3.4M | 27.1% | 1 | | Apr 2026 | Discount retailers | 3.4M | 27.1% | 1 | | May 2026 | Discount retailers | 3.4M | 24.6% | 2 | | Jun 2026 | Discount retailers | 3.4M | 27.5% | 1 | | Jul 2026 | Discount retailers | 3.4M | 27.6% | 1 | | Aug 2026 | Discount retailers | 4.1M | 29.1% | 1 | | Sep 2026 | Discount retailers | 4.1M | 29.8% | 1 | ## How are Home Bargains’ branded searches counted? Brandwave collects information about searches that people make online using Home Bargains’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “home bargains” ## Which discount retailers compete with Home Bargains? - [TK Maxx](/demand/uk/brands/tk-maxx): Head-to-head: /demand/uk/compare/home-bargains-vs-tk-maxx - [B&M](/demand/uk/brands/b-and-m): Head-to-head: /demand/uk/compare/b-and-m-vs-home-bargains - [The Range](/demand/uk/brands/the-range): Head-to-head: /demand/uk/compare/home-bargains-vs-the-range - [Poundland](/demand/uk/brands/poundland): Head-to-head: /demand/uk/compare/home-bargains-vs-poundland - [Poundstretcher](/demand/uk/brands/poundstretcher): Head-to-head: /demand/uk/compare/home-bargains-vs-poundstretcher ## Who owns Home Bargains? Home Bargains is owned by TJ Morris. Brandwave does not track any other brands owned by TJ Morris. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Home Bargains? Home Bargains is owned by TJ Morris. Brandwave does not track any other brands owned by TJ Morris. ## Cite this page Brandwave. "Home Bargains: search popularity in the United Kingdom". https://gobrandwave.com/demand/uk/brands/home-bargains This page is also available as HTML at https://gobrandwave.com/demand/uk/brands/home-bargains. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.